YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
4 Content Marketing Strategies That Still Build Links
Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for…
Please visit Search Engine Land for the full article.
The Hard and Fast Rule of Guest Blogging
My girlfriend is a professional athlete and trainer working from a Gym near my home in London. Though she doesn’t know a thing about SEO (amazingly I’ve resisted the temptation to even discuss the mechanics of what SEO is), I do think she’s a naturally clever marketer. Take a look at this guest post, written […]
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Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.
Post from Clarissa Sajbl on State of Digital
Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
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Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
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Trade in Your PR & Creative Agencies. SEOs Do it Better.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
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Gianluca Fiorelli’s Super Search Update – November 2013 edition
The end of the year is coming, and with it the time of looking back at what happened in 2013 and start trying to guess what 2014 will offer.
Usually this translates into boring lists and weird previews that really don’t understand the real meaning of the events of past.
But if someone like Dr Pete presents his on preview, well… I trust them, because very few persons have such a constant and attentive view of the changes Google commits daily to its own SERPs…
Click and discover the best about Search and Digital Marketing shared during the last weeks.
Post from Gianluca Fiorelli on State of Digital
Gianluca Fiorelli’s Super Search Update – November 2013 edition
How to Build Content Calendars for Resource Planning
Nick Wilsdon talks about how to build resource planning into content calendars to allow project scoping, forecasting and client transparency.
Post from Nick Wilsdon on State of Digital
How to Build Content Calendars for Resource Planning
Linksgiving: 10 Things To Be Thankful For This Year
With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building. After all, with the surge of updates, algorithm shifts, and keyword reporting changes that have happened in the past year, it’s…
Please visit Search Engine Land for the full article.
How Brands Are Disrupting Other Industries For Their Content Marketing Efforts
Content is king – it always has been. Content in the form of words and visuals have been used for millennia to communicate ideas to different audiences.
Post from Clarissa Sajbl on State of Digital
How Brands Are Disrupting Other Industries For Their Content Marketing Efforts
Content Marketing Show London – Round Up #ContentMarketingShow
Thomas from Media Vision shares his full day write up from Content Marketing Show in London.
Post from Guestpost on State of Digital
Content Marketing Show London – Round Up #ContentMarketingShow
The Discovery Process Behind Mature Content Marketing Strategies
The current focus on content means that content marketers can no longer afford to work in silo. Their success increasingly relies on collaboration and consent from a multi-stakeholder environment.
Post from Nick Wilsdon on State of Digital
The Discovery Process Behind Mature Content Marketing Strategies
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers arou…
How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in t…
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
The evolution and increasing popularity of social media has resulted in an enormous shift in consumer purchase behaviour.
Post from Clarissa Sajbl on State of Digital
Understanding The Information Age – The Crucial Shift In Consumer Decision Making
Use Content To Supercharge Your Organic Marketing (e-book)
A newly published e-book called ‘Rethink your content marketing’ tries to capture the concepts and ideas of thirty-one of the most prominent individuals. Here’s one chapter.
Post from Bas van den Beld on State of Digital
Use Content To Supercharge Your Organic Marketing (e-book)
The “Big” Content Promotion Tip That’ll Save You a Lot of Pain: Never Fail.
A good marketer knows when his idea sucks. Yet many marketers I come across relentlessly push their content without thought for one fundamental influencing factor of its likely success: appeal. You have all been involved, at some stage in your careers in a flawed attempt to be creative. You’ve had a “great” idea, everyone in […]
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Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On
How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…
Please visit Search Engine Land for the full article.