5 Easy, Text-Only Tricks To Get Your Articles Read
A compelling headline or image may get you a click, but most people don’t read much more than that. Use word-based tactics to compel them to keep reading.
Post from Arienne Holland on State of Digital
5 Easy, Text-Only Tricks To Get Your Articles Read
Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience
L’Oreal shares its strategy for creating content to help their consumers research and purchase beauty products. Discover their strategy and how it has generated great results.
Post from Jo Turnbull on State of Digital
Lessons in Branded Content to Deliver Beauty for All: The L’Oreal Experience
Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibili…
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…
Please visit Search Engine Land for the full article.
High Quality Link Building With Content Marketing – Who Actually Gets The Top Links? #SMX
Marcus Tober and Markus Hövener present at SMX Munich looking at high quality link building with content marketing.
Post from Guestpost on State of Digital
High Quality Link Building With Content Marketing – Who Actually Gets The Top Links? #SMX
The complete guide to Transmedia Storytelling
Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website but how do your content noticed in a multi device world?
Post from Gianluca Fiorelli on State of Digital
The complete guide to Transmedia Storytelling
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
The Psychology Of Online Sharing – The 5 Primary Motivations & The 6 Online Sharing Personas
Clarissa Sajbl shares with us the second part of her ‘Psychology of Online Sharing’ blog post series. This post looks at what actually really motivates people to share content with each other online.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing – The 5 Primary Motivations & The 6 Online Sharing Personas
Book Review: Content Marketing Strategies for Professionals
In this book review Barry Adams shares his thoughts about a new book from Bruce Clay and Murray Newlands: Content Marketing Strategies for Professionals.
Post from Barry Adams on State of Digital
Book Review: Content Marketing Strategies for Professionals
Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves
An exploration of how and why content that allows us to define ourselves feeds our need to belong. Includes a photo of Luke Perry. You are welcome.
Post from Hannah Smith on State of Digital
Friday Commentary: Beverly Hills 90210 & Belonging – Content that Lets People Define Themselves
Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
Please visit Search Engine Land for the full article.
The Rise of Content Scraping – is it Sharing or Stealing?
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.
Post from Russell O’Sullivan on State of Digital
The Rise of Content Scraping – is it Sharing or Stealing?
SES London Day 3 – Game, Set, ROI: Developing an Effective Search & Social Strategy #SESLon
SES London 2014, day 3: Google is trying to get into the real time search, but really it is still about Twitter and (maybe soon) Facebook search.
Post from Guestpost on State of Digital
SES London Day 3 – Game, Set, ROI: Developing an Effective Search & Social Strategy #SESLon
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon
Our coverage of SES London continues with this session from day 3 where Heather Robinson and Bas van den Beld talk about social and content marketing plans.
Post from Russell O’Sullivan on State of Digital
SES London Day 3 – Driving Business Value with a Social and Content Master Plan #SESLon
SES London Day 2 – Brilliant Blogging: Best Practices to Enhance Your Customer Reach #SESLon
More coverage from day 2 of SES London 2014, where Polly Prospelova covered a session with Lee Odden and our very own Bas van den Beld about blogging.
Post from Polly Pospelova on State of Digital
SES London Day 2 – Brilliant Blogging: Best Practices to Enhance Your Customer Reach #SESLon
SES London Day 2 – Meet the Experts Roundtable Forum #SESLon
More coverage from SES London 2014 with a write-up of the Content Marketing roundtable session on day 2. featuring Lisa Myers and Steve Lock.
Post from Russell O’Sullivan on State of Digital
SES London Day 2 – Meet the Experts Roundtable Forum #SESLon
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
If you want to know about competitive markets – read our coverage of the LinkDex iGaming ThinkTank Event
Post from Jackie Hole on State of Digital
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
Annabel Hodges discusses the use of Lean Startup methodologies to create a more scientific business case approach to successful content marketing.
Post from Annabel Hodges on State of Digital
Validating Your Content Marketing Business Case Using Lean Startup Methodologies
How MSN Travel handles its Content Marketing
Gian Caprini and Jade Conroy, from MSN Travel, explain how SEO’s and content creators can work together to inspire online content.
Post from Bas van den Beld on State of Digital
How MSN Travel handles its Content Marketing
Know How It’s Built: “Cool” Isn’t Good Enough
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]
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