New: Google Business Profile Report Negative Review Extortion Scams
Google has published a new help document on the topic of Google Business Profile negative review extortion scams. The document explains what they are, how to report the scam, what to expect and more importantly, what not to do.
Google Ads Missed Growth Opportunities Tab
Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if you’d adjusted your bids and budgets for campaigns with gro…
GA4 Surge In Organic Search Traffic But Search Console Flat
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of…
Google Voice Search Now Powered By Speech-to-Retrieval (S2R)
Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to “gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search f…
Microsoft Ads Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madh…
E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, and Trust
E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trust, serves as a conceptual model for what Google deems valuable to its users.
Read the full article here E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, …
Google Search Ranking Volatility Heats Up October 7th & 8th
While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October…
Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls
Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025, the company said.
Google AI Mode Expands To 35 New Languages & 40 Countries
Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries and territories.”
Google Try On Adds Shoes & Expands To Australia, Canada and Japan
Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced.
New Google Business Profiles Insights
Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors -…
Google Adds Google NotebookLM To User-Triggered Fetchers
Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent “based on feedback.”
United States DOJ v. Google LLC: Federal Antitrust Case 2020-2025 Summary
For the last few months, I’ve been down a rabbit hole. Like many of you in the SEO world, I’ve been obsessively tracking the bombshells that came out of the US Department of Justice’s antitrust trial against Google. It started with a …
What Is ‘Goldmine’? Google’s Universal Quality Judge For SERPS
Google’s Goldmine system is a universal quality engine for SERP elements. It pits your title tag against your H1, body text & more. The winner is chosen by AI (BlockBERT) and real user clicks (NavBoost). Your tags are just one candidate in the rac…
Google Merchant Center Adds Google Wallet Promotion Option
Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn’t detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.
Bing Search With History Disclaimer
Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named “History” and then say what history is knows about your searches.
Google Tests More Publisher Friendly Recipe AI Overviews
Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.
Google AI Mode Links In Italics (Test)
Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text in the AI Mode response.
Bing Testing Updated Copilot Product Search Box
Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.