Is Google Ads Reporting Also Impacted By Num=100 Change?
As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificia…
ChatGPT Gets Instant Checkout With Agentic Commerce Protocol
OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.
Google Tests Dropping Underline From Search Result Snippets On Hover
Google is testing not underlining the search result snippets when you hover your mouse cursor over the snippet. Generally, Google will add an underline to the title of the link (sometimes the whole snippet) when you hover over it. But here, Google is …
Google Tests Progress Bar For Shopping Ads Carousel
Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.
New Google AdSense Traffic Source Breakdown Report
Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular …
Google: Old Domain History/State Needs Time To Be Shaken Off
We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.
Google Shopping Ask Stores AI Chat
Google seems to be testing or rolling out a new AI chat feature labeled “Ask Stores” within Google Shopping. The AI chat feature lets you “Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more.”
Google AI Mode Agentic Capabilities Opt In
On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.
Google Business Profile Suspensions Spike
A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before.
Google To Remove More Lodging Listings With Inaccurate Prices
Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a “higher standards for price accuracy.”
Search Engine Optimisation – SEO Strategy in 2025 – The End of Guesswork
The recent seismic events in the Google SEO industry – namely, the landmark DOJ v. Google antitrust trial and the unprecedented content warehouse data leaks – are not disparate occurrences. They represent a single, clarifying moment of vali…
Daily Search Forum Recap: September 26, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Ads sponsored results grouping interface expanded and it is borderline deceptive…
Search News Buzz Video Recap: Google Spam Update And Post Volatility, Cloudflare Fights AI Overviews, Sneaky Google Ads
This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots…
Google Ads New Campaign Set Up Screen Updated
Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on.
Google Local Pack At Top Of Google Shopping Tab
Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe…
Google Large Sponsored Results Grouping Label Rolling Out To More
Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and ma…
Google AI Mode Agentic Features Go Live For Some
A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants.
Google AdSense Dropping Session-Related Metrics
Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions”, “Ad session RPM”, etc.
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Agentica: Invoking ‘Skills’ for LLMs and AI Assistants
This article is a record of a multi-stage dialogue with AI tools that deconstructed, analysed, and evaluated a novel methodology for interacting with Large Language Models (LLMs). The methodology, developed by me and named “Agentica” during…