Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discover…
SPONSOR MESSAGE: Analytics for the CMO
This white paper discusses: 5 analytics competencies best-in-class marketers possess How the best marketers harness data to increase profits Download now »
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New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers to be specific about what text they would like to appear on their enhanced advertisements.
Mastering PPC: Getting to Know Smaller Search Engines
Imagine this: You own a business software company and your goal is for individuals to come onto your site and fill out a short form so you can give them a call and sell them on how your software would benefit their company. Your company is running ads on two engines, both of which have received […]
Mississippi Attorney General To Subpoena Google For Illegal Sale Of Prescription Drugs
Mississippi attorney general Jim Hood will subpoena Google records and emails to determine if Google facilitated the sale of drugs without a prescription and other illegal products, including counterfeit copies of movies, games and music. “Google is aiding and abetting criminal activity and…
Please visit Search Engine Land for the full article.
Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links
Google has updated their rankings help article to state that you can improve your rankings by “creating high-quality sites.” Google previously said the key to higher rankings was “increasing the number of high-quality sites” linking to your site.
Blekko Brings Izik Search to iPhone, Android With New ‘What’s Nearby’ Feature
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results “without clicking through multiple tiny blue links.”
Standardising WordPress theme hooks
I’ve been working on integrating our SEO plugins more deeply with Genesis the last few weeks and something dawned on me. Ever since I wrote my post on Genesis 2.0, I’ve been thinking: Genesis started a small revolution, but we should open that up. More theme developers should start doing a Schema.org API and if…
Standardising WordPress theme hooks is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Official Google AdSense Score Card
Google announced a new feature within the AdSense console to help you compare your performance against other Google AdSense publishers, named the AdSense Score Card…
Google Health Related Search Results, Can You Find Them?
I am sure my readers will have a field day with this screen shot. Search for [treatment for ibs] and take a look at the search results.
By default you will see 3 ads on the top…
Google’s Matt Cutts Says DuckDuckGo Maybe Not So Private?
Matt Cutts, Google’s head of search spam, has a history of defending Google and pointing out misconceptions their competitor, DuckDuckGo, may insinuate on Hacker News.
He did so when talking about DuckDuckGo & robots.txt directives and he did so when talking about filter bubbles…
I Want To Delete My Discussion Forum: Should I 404 It?
In December 2005, about 7.5 years ago, I started a forum on this site. Truth is, today, I barely spend time there. I make it incredibly hard to sign up…
Google Language Change: Content That Get’s Used & Shared, Not Linked To.
As I reported yesterday at Search Engine Land with Google Changes Ranking Advice, Says Build Quality Sites Not Links – Google made a change to their messaging on the ranking article help document. This was first spotted by @Baeumlisberger and it is an…
No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
Why the Local Carousel Make Local Branded AdWords More Important
The new Google Local Carousel provides a striking design at the top of the SERPS that not only provides significant eye candy and for some users a click attractant but also leaves little room below for the display of many organic results. This is true on very large screens but is even more so on […]
Search, Answers & Knowledge Graphs Galore
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s…
Please visit Search Engine Land for the full article.
Negative Seo the link takedowns
Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to me with that anchor text: Create a fake email account on […]
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here’s how you can leverage data sources today.
JUMP 2013 London
JUMP, now in its fourth year, is a one-day conference for senior marketers looking to join up on and offline data, technologies, campaigns, agencies and creative. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the mix and finding new hybrid strategies that combine on and offline.
JUMP brings together over 1500 digital and offline and marketers who are not just learning to speak the same language, they are their sharing data, insight, strategies and successes.
JUMP is a fast-moving, content-rich symposium packed with exciting new insight from top marketers across every industry wanting to learn about how to join up online and offline.
JUMP is all about more effective marketing across channels…
- Using search marketing to improve TV campaign effectiveness
- Doubling catalogue sales using insights from web analytics
- Driving call centre improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right mix
- Leveraging customer insight from all channels
- Driving up ROI
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.