SearchCap: Google Slaps PBNs, Bing iOS 8 App & comScore Search Marketing Share
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New Updates For Its iPhone App Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s…
Please visit Search Engine Land for the full article.
Bing Rolls Out New Updates For Its iPhone App
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing…
Please visit Search Engine Land for the full article.
Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Google considers thin content to be search spam…
Please visit Search Engine Land for the full article.
Expired domains and auction sites as Google’s spam signal?
Cyrus Shepard just tweeted this question based on this arti
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How To Get Found in Local (Podcast)
This week I was on Rich Brooks‘ “The Marketing Agents” podcast to discuss all things local search. I thought it was a great discussion so if you enjoy listening to me in your headphones, check it out: If you prefer iTunes, you can listen to it at http://www.themarketingagents.com/itunes Or at Stitcher Radio perhaps? http://www.themarketingagents.com/stitcher
The post How To Get Found in Local (Podcast) appeared first on Local SEO Guide.
Bing Unveils Responsive Design for Image Search
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”
Bing Announces Responsive Design for Image Search
Bing has announced a new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”
The temptation of the green bullet in WP SEO!
This post starts with a confession: up until recently, I always asked my husband to do the page analyses of my blog posts. I have known about SEO for many years now, as Joost never stops talking about it. I just never used the plugin to check my own writings myself, I simply asked him to do…
This post first appeared on Yoast. Whoopity Doo!
Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Universal Analytics User ID: Setup Guide
User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started.
Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based o…
First Day Of Autumn From The Search Industry
Today is the first day of Autumn for many folks and to mark the day both Google and Bing have special things going on…
Google AdWords Merging Mobile Click Call Data
Google quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the “feedback from hundreds of advertisers…
Report: Google Severely Hits PBNs (Private Blog Networks)
The black hat and gray SEO communities are buzzing about Google’s latest efforts to target PBNs, Private Blog Networks.
Over the past couple days, Google has reportedly went after many PBNs that are being used to manipulate their rankings…
Submit Your Google App Indexing Questions
Google has been trying to heavily promote App Indexing, we covered it here several times, it is basically a way for you to tell Google about content within an app and have it potentially be indexed and rank in Google’s search results…
Google Structured Snippets: Why Bother Clicking On The Results?
Yesterday, Google announced a feature they’ve been testing for a few weeks, Structured Snippets.
Structured Snippets is a form of knowledge graph that incorporates facts into individual result snippets in Web search results. It looks like this:
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here
Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. The logo is being served to most of Google’s Northern Hemisphere homepages, while…
Please visit Search Engine Land for the full article.
Google introduces ‘structured snippets’ into search results
You can see these snippets in action by Googling ‘Nikon D7100’. The middle result here contains data about resolution, weight and display size.
You can also see these snippets in action on a search for ‘Superman’, just in case anyone doesn’t know he’s from Krypton.
According to Google:
We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.
Here’s the table on the dpreview page which Google has extracted the data from:
The listings with structured snippets do stand out a little bit more in the SERPs, but whether this be enough to increase CTR remains to be seen.
Google Market Share: 67 Percent On PC, 83 Percent In Mobile
Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity. Back in the US, Microsoft and Yahoo combined for 29 percent,…
Please visit Search Engine Land for the full article.