Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview
This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects vi…
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson.
Take a look at the video as Lydia talks you through the four key pillars of Brandopolis and what you can expect ahead of its launch this Wednesday 23rd October. You’ll find the transcript just below and you can sign up here to receive access to the full thing first.
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson. Take a look at the video as Lydia talks you through the four key pillars Continue reading »
Google Webmaster Tools Link Not Available For Some
There are several reports in the Google Webmaster Help forums and WebmasterWorld, as well as twitter, email and other reports I’ve seen…
Rare: Google Admits A Search Result Is Wrong
It is rare for Google to admit they are wrong, at least with search quality. Part of the complaints with the Google stock price and questioning if the stock price matches Google’s quality product these days…..
Google AdWords For Videos Gains MCC Reports & Bulk Upload
Google announced quietly on their Google+ channel that they launched some new features for those who manage a lot of video ads within Google AdWords…
Reddit: Google’s Semantic Data-Mining Opportunity
Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.
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The post Reddit: Google’s Semantic Data-Mining Opportunity appeared first on DEJAN SEO.
Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time…
Please visit Search Engine Land for the full article.
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
The post The ROI in Forum and Comment Marketing appeared first on Kaiserthesage.
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here’s how you PPC data can help guide your SEO strategies, and other actionable next steps.
Google Tests Replacing URL With Site Name In Search Results; Again
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google…
Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
Please visit Search Engine Land for the full article.
Why Account Structure Matters For Every AdWords Account
This week, I had planned to write an article entitled, “The Five AdWords Features You Should Be Using Daily But Probably Aren’t.” The post was going to expose some of the hidden, advanced features available in AdWords that were often overlooked by even the most senior AdWords…
Please visit Search Engine Land for the full article.
Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you’ll want to understand.
Google Hangouts iOS App: Animated GIFs & Calls
Any avid reader of this site knows I am a bit obsessed with animated GIFs, so when Kate Cushing, a product manager at Google for Google+ announced on, ummmm, Google+ that the iOS Hangouts app now supports animated GIFs, I took notice…
Google’s Stock Above $1,000 While Their Customers & Partners Are Upset
I am sure you’ve all seen Google’s stock price soar to $1,011 on the closing bell on Friday. For stock owners, they are very happy. For Google employees, they are very happy. But for their advertisers and partners…
20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook? Here’s a guess…
Google revenue increases 12%, Profit up 36% – Enhanced campaigns starting to bite
Its been a year of change, for both sides of the search landscape. It should come as no surprise therefore to see Google’s Q3 figures reflecting what should be construed as a positive 2013 with Google seeing a significant increase in the volume by which users engage with its ads, mitigating to a certain degree a […]
Search: Not Provided: What Remains, Keyword Data Options, the Future
In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]
Search: Not Provided: What Remains, Keyword Data Options, the Future is a post from: Occam’s Razor by Avinash Kaushik
Why Google PageRank Is the Wrong Indicator to Focus On
Pagerank, it once was the holy grail of Google, but how important is it now? Should you as webmaster focus on it? Or stay away?
Post from Jayson DeMers on State of Digital
Why Google PageRank Is the Wrong Indicator to Focus On