Goodbye, Google Compare
Starting this week and continuing through the next month, Google is shutting down the Compare featu
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How Are You Managing Social Media Risk?
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…
Please visit Search Engine Land for the full article.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Send To Phone Feature Now On Local Knowledge Graph Panel
If you search for any term that brings up a local based knowledge graph in Google, such as [rustybrick]…
Google: No Announcement Dates On Penguin 4.0 Launch
It has been over a week since we last mentioned Penguin, so yesterday…
Google: No, We Don’t Have An SEO Partner Program
We reported that Google has mixed messaging around having an SEO Google Partner program. A week or so ago, Google said that they do not offer SEO certification but then shortly after that, Google posted a page saying they have an SEO partner program…..
Google Data Change: Internal Index Updates For Mobile Apps Only
On the data anomalies update page Google posted a notice that on February 5th and 8th of this year they made an “internal index updates” for mobile apps only. Google added “these changes do not affect end users so you should see no change on impressio…
How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
The post How To Get…
Google Panda Continuous Update But Gets Prepared Between Roll Outs?
Today is the 5th anniversary of the Google Panda update, which touched down on February 24, 2011. Yesterday, John Mueller of Google answered another question on Panda, and his answer I found interesting…
The main accessibility checks
Accessibility checks help you optimize your website. For every visitor. By thinking about accessibility, you are actually thinking about your design, the use of textual and multimedia content, and the structure of your website. The World Wide Web Consortium (W3C) has a list of accessibility checks for you. In this post, I will dive into […]
The Big List: 24 Services, Blogs and Email Newsletters from the SearchLove Boston 2016 Speakers
Ahead of SearchLove Boston on 3-4 May 2016, we’ve asked our speakers a few questions.
The Big List: 24 Services, Blogs and Email Newsletters from the SearchLove Boston 2016 Speakers
Ahead of SearchLove Boston on 3-4 May 2016, we’ve asked our speakers a few questions.
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can … read more
Apple and the Court of Public Opinion – Do 51% Support the FBI?
Opinion polls are an ever present part of our society. All too often, in the absence of real democracy, they seem to take on the role of the “people’s voice” in public debates. I was fascinated by the recent headline from the Verge declaring More than half of Americans think Apple should comply with FBI, finds … Continue reading Apple and the Court of Public Opinion – Do 51% Support the FBI? →
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Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
The post Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Stop thinking about long-tail keywords and start focusing on searcher intent
Long-tail keywords have certainly received a heck of a lot of recognition for their value to marketers, but perhaps their time is up.
Four things you need to know about Google Accelerated Mobile Pages (AMP)
They look like this
They load hella fast
Fairly obviously, given the name of the project (Google Accelerated Mobile Pages).
This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.
Probably best to get the official Google Developers introduction, so here it is.
They intend to trump Facebook Instant Articles
The subtext to Google AMP is that Facebook Instant Articles is undemocratic and unpractical because it means publishers must work for Facebook’s gain.
Of course, the subtext is less important than the main aim of AMP, which is completely laudable; to improve mobile browsing, which is now dominant and yet far from optimised.
Nevertheless, it’s clear that Google has positioned the project as the true saviour of content distribution, free from the walled garden of Facebook (joyously naked and chomping on apples).
Here’s some text from the AMP website, which does everyting but name Facebook Instant Articles.
Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.
The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.
Some of the super-excited AMP partners also make the same point. Note the word ‘all’ in the following quote from Michael Ducker, Product Manager at Twitter.
We are thrilled to be working alongside Google and other industry leaders to create a better mobile web experience inside of all apps.
They are all about advertising
If mobile web pages are super quick, publishers might just be able to continue with their display advertising models.
Okay, the emperor may have been partially disrobed over 2015, with many finally preaching about non-existent clickthrough rates and poor UX (too many ads), but at least one of these problems can be alleviated by AMP.
Within AMP, all those scripts necessary to fire ads into your mobile phone are unlikely to slow things down and make you abandon your page load.
Google clearly sees this as a weapon in the fight to keep the web free for consumers (and profitable for the big G). So, maybe the ad blocker phenomenon isn’t such a big deal, after all?
Here’s the last word from Google:
If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.
Four things you need to know about Google Accelerated Mobile Pages (AMP)
They look like this
They load hella fast
Fairly obviously, given the name of the project (Google Accelerated Mobile Pages).
This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.
Probably best to get the official Google Developers introduction, so here it is.
They intend to trump Facebook Instant Articles
The subtext to Google AMP is that Facebook Instant Articles is undemocratic and unpractical because it means publishers must work for Facebook’s gain.
Of course, the subtext is less important than the main aim of AMP, which is completely laudable; to improve mobile browsing, which is now dominant and yet far from optimised.
Nevertheless, it’s clear that Google has positioned the project as the true saviour of content distribution, free from the walled garden of Facebook (joyously naked and chomping on apples).
Here’s some text from the AMP website, which does everyting but name Facebook Instant Articles.
Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.
The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.
Some of the super-excited AMP partners also make the same point. Note the word ‘all’ in the following quote from Michael Ducker, Product Manager at Twitter.
We are thrilled to be working alongside Google and other industry leaders to create a better mobile web experience inside of all apps.
They are all about advertising
If mobile web pages are super quick, publishers might just be able to continue with their display advertising models.
Okay, the emperor may have been partially disrobed over 2015, with many finally preaching about non-existent clickthrough rates and poor UX (too many ads), but at least one of these problems can be alleviated by AMP.
Within AMP, all those scripts necessary to fire ads into your mobile phone are unlikely to slow things down and make you abandon your page load.
Google clearly sees this as a weapon in the fight to keep the web free for consumers (and profitable for the big G). So, maybe the ad blocker phenomenon isn’t such a big deal, after all?
Here’s the last word from Google:
If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.