What’s Newsworthy About Your Client?
It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?
We need your views: SEO Forecasting: Necessary, Useful or Meaningless?
Is the shift to advanced forecasting symptomatic of an industry growing up? Or does the ever-changing SEO environment make forecasting an unreliable and risky pursuit? You tell us!
Post from Kirsty Hulse
The State of SEO Now in 2015
State of Digital team members explain how they see the current state of SEO in 2015.
Post from Bas van den Beld
What Deep Learning and Machine Learning Mean For the Future of SEO – Whiteboard Friday
Posted by randfish
Imagine a world where even the high-up Google engineers don’t know what’s in the ranking algorithm. We may be moving in that direction. In today’s Whiteboard Friday, Rand explores and explains the concepts of deep learning and machi…
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.
SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions
Want to know how to make a Mint Julep? Just ask Google.
The post Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Listens: New Site Serves As A Suggestion Box For Bing Users
Bing already has close to 100 user-submitted ideas to improve it search engine. Will it act on any of them?
The post Bing Listens: New Site Serves As A Suggestion Box For Bing Users appeared first on Search Engine Land.
Please visit Search Engine Lan…
Official: Google Compare For Auto Insurance Launches
Rolling out in California to start, Google is getting into the car insurance business with lead generation.
The post Official: Google Compare For Auto Insurance Launches appeared first on Search Engine Land.
Please visit Search Engine Land for the fu…
Google May Discontinue Their AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
The post Google May Discontinue Their AJAX Crawlable Guidelines appeared first on Search Engine Land.
Please visit Search En…
What’s The Most Searched Thing On Google? Turns Out It’s “Google”
Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session.
The post What’s The Most Searched Thing On Google? Turns Out It’s “Google” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Understanding How Your Brand Drives Google Shopping Campaign Traffic
Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
The post Understanding How Your Brand Drives Google Shopping Campaign Traffic appea…
Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.
The post Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis appeared first on…
Please visit Search Engine Land for the full article.
Understanding & Leveraging Search By Voice: Up Close @SMX
Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
The post Understanding & Leveraging Search By Voice: Up Close @SMX appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers
Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms beh…
YoastCon: 5 year anniversary conference
This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…
This post first appeared as YoastCon: 5 year anniversary conference on Yoast. Whoopity Doo!
Momofuku Ando Google Logo Marks Instant Noodle Inventor’s 105th Birthday
Ramen noodle creator was driven by humanitarian views: “Peace will come to the world when all its people have enough to eat.”
The post Momofuku Ando Google Logo Marks Instant Noodle Inventor’s 105th Birthday appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.