SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for…
Please visit Search Engine Land for the full article.
Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
Inside SEER: Time Saving Keyboard Shortcuts for Every Digital Marketer
I hate mice. Yes, mice. I know, a very bold statement to start with. Hate is a very strong word, but if there’s one thing that I hate, it’s mice. I hate the real kind (“Mus musculus” – doesn’t that just sound terrible?) and the kind attached to a computer. The reason I’m so against mice, particularly […]
Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
Please visit Search Engine Land for the full article.
Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google’s Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
Please visit Search Engine Land for the full article.
Will Google Start Blocking Access to Paid Search Keyword Data?
Everyone has been concerned about the potential of Google moving “(not provided)” to also encompass paid search. Now a new report says AdWords will no stop supplying third parties with paid search query data within the next few weeks.
MapQuest Aims For Reboot With New Content, Partners, UI
A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now the company hopes to claw its way back with new content and functionality in what…
Please visit Search Engine Land for the full article.
Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…
Please visit Search Engine Land for the full article.
Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last…
Please visit Search Engine Land for the full article.
The Future of Link Building: 5 Important Messages
Links are still at the core of Google’s search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don’t have great content.
Google Responds To Misattributed Content Saying They May Show The Canonicalized URL
A few weeks ago we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus redirecting from Google’s search results to a completely…
Please visit Search Engine Land for the full article.
How Much Content Do You Need For B2B SEO Success?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…
Please visit Search Engine Land for the full article.
5 Easy, Text-Only Tricks To Get Your Articles Read
A compelling headline or image may get you a click, but most people don’t read much more than that. Use word-based tactics to compel them to keep reading.
Post from Arienne Holland on State of Digital
5 Easy, Text-Only Tricks To Get Your Articles Read
Should SEOs/Webmasters Attack Google’s Matt Cutts?
Kim posted a thread at Cre8asite Forums asking is attacking Matt Cutts appropriate…
Google Says Drop In Crawl Stats For News Sites Is Normal
For news publishers included in Google News, you may have noticed a significant decline in your crawl stats within Google Webmaster Tools starting in March of this year…
Google’s Matt Cutts: Not All Manual Actions Are Ranking Demotions
Google issues lots of different manual actions or penalties on sites for various reasons. But not all those manual actions lead to a ranking demotion in Google.
Google’s Matt Cutts said this on Twitter that “not every manual action gives a ranking de…
Google: Our Algorithms Picked Up On Your Keyword Stuffed Page
Keyword stuffing is as cute as a teddy bear that is losing their stuffing – don’t do it.
A Google Webmaster Help thread has one site owner complaining his site suddenly dropped in the rankings…