10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition.
Bloomberg and UBS clash over Sef aggregation
UBS claims users of its Neo platform are being blocked from trading on Bloomberg’s Sef; Bloomberg questions value of aggregation
Videos from MozTalk: Blogger Edition
Posted by CharleneKate
Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex.
It n…
Announcing The Digitals 2014 winners
Advertising
Winner: Brass & Trall for Yorkshire Building Society, Tour de France 2014
Automotive
Winner: e3 for Kia Motors: Reevoo multichannel review project.
Highly commended: Audi AG/ Level 4.0, Audi Personal Online Assistant
B2B
Winner: ITV Studios, Digital Overhaul Project.
Best Launch Campaign
Winner: Sony/Biborg, Playstation 4 launch
Charities, Government & Non Profit
Winner: BPL for The Royal British Legion, Every Man Remembered.
Highly commended: Cancer Research UK & MediaCom: #nomakeupselfie
Consumer Goods
Winner: Holler for P&G Always, #LikeAGirl
Content Marketing
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Highly commended: Guardian News & Media, Where on Earth have you been?
Customer & User Experience
Winner: RS Components: Driving conversion in a dynamic and collaborative way
Data & Digital
Winner: IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
Winner: TripAdvisor: Motivating Our Community: Reviewer Leaderboards.
Financial services
Winner: MBNA: Digital Communications Hub
Gaming & Gambling
Winner: M2M for Paddy Power: Right Behind Gay Footballers
Innovative New Technology
Winner: Cancer Research UK: Play to cure: Genes in Space
Mobile
Winner: Arena for Domino’s Pizza: Getting our Mobile X Factor
Multichannel Marketing
Winner: iCrossing for Visit Wales: Milestone moments for Visit Wales
Highly commended: Lucozade Sport: Conditions Zone
Performance Marketing
Winner: Summit for Argos: Predicting and Profiting from the future
Retail
Winner: RAPP for Mothercare: Becoming the world’s most caring retailer
Search Marketing
Winner: BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search, The First Time Ever.
Social
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
TMT (Technology, Media and Telecoms)
Winner: FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
Travel and Leisure
Winner: Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
Highly commended: Cosmos Holidays and Brave Spark: Selfie Stories
Video
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Web Optimisation
Winner: DigitasLBi for Cunard: Cunard web optimisation
Senior Digital Leader
Winner: Jon Davie, Zone
Grand Prix
Winner: M2M for Paddy Power: Right Behind Gay Footballers
Big Brands Beware
There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However …
SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored t…
Google Philae Doodle Recognizes The First Controlled Touchdown
Hours ago, Google posted a Google Doodle for the Philae spacecraft…
Bing Adds Auction Insights to Web Interface
Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns P…
Bing Adds Auction Insights to Web Interface
Auction Insights, the recently launched feature that allows marketers to monitor their campaigns and keywords, as well as those of their competitors, is now available on the Campaigns Page.
EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to…
Please visit Search Engine Land for the full article.
Google Trends Now Showing Top 200 Trending YouTube Videos
As reported in SERoundtable, Google Trends will now display the Top 200 videos that are currently trending on YouTube.
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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of…
Please visit Search Engine Land for the full article.
Philae Google Logo Marks Incredible Accomplishment Of ESA’s Rosetta Mission To Land Probe On Comet
Google wasted no time acknowledging the incredible accomplishment of the European Space Agency’s (ESA) successful Rosetta mission today, updating its homepage with a space-themed Google logo featuring the ESA Philae probe that landed on Comet 67P. Launched all the way back in March 2004, the…
Please visit Search Engine Land for the full article.
Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other…
Please visit Search Engine Land for the full article.
Facebook Launches New Places Directory
Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other…
Please visit Search Engine Land for the full article.
Another video social network being launched – this one promotes using “8 second videos”
A new video social network named Ocho is being launched which promotes the ability for users to easily create and share short (8 second) high quality videos.
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Mozilla Celebrates a Decade With New Feature Release
Mozilla’s Firefox used its 10th anniversary as an opportunity to release new features that its audience asked for.
Mozilla Celebrates a Decade With New Feature Release
Mozilla’s Firefox used its 10th anniversary as an opportunity to release new features that its audience asked for.
In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites
Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search…
Please visit Search Engine Land for the full article.
Everybody’s talking algos this week
It’s only Wednesday but there seem to be a surprising number of articles about Google algorithms. I found three on three different sites by three different authors that all kinds of tie together.
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