Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Are Your Google Display Network Results Damaged By AdSense For Mobile?

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your…

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Actress Sues Google For Indexing Porn Search Results Tied To Her Name

Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by…

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The Indirect SEO Benefits Of Guest Posting

If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This…

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A third of businesses outsource paid search and display: report

These results tally with a separate survey carried out as part of Econsultancy’s Organisational Structures and Resourcing Best Practice Guide.

Alongside a general trend towards more capability being developed in-house, the report found that social (76%), analytics (71%), email (60%) and content marketing (60%) were the channels most likely to be dealt with in-house. 

Do you carry out the following digital marketing activities in-house or via an agency?

CRO

This year’s UK Search Report was the first time that companies have been asked about the resourcing of their analytics and CRO (conversion rate optimisation) activities.

It’s worth noting that a significant proportion of companies are not even doing any CRO, with 24% selecting “not relevant” as their answer. 

According to Latitude MD Richard Gregory:

The fact many brands still struggle to identify conversion as the quick win in every campaign is the eighth wonder of the digital world.

To truly optimise campaigns across paid search, natural and every other channel, you need a strategic roadmap of analytics testing and projects to interrogate the data you do have and make the most from it.

Any decent agency will put their own necks on the line to deliver a performance-based model where the risk all lies with them.

The UK Search Engine Marketing Benchmark Report 2014 contains a comprehensive analysis of the UK search marketing environment. 

The report, covering search engine optimisation (SEO or natural search), paid search (PPC), social media marketing and display advertising, is based on an online survey of more than 700 client-side digital marketers and agencies.

The Google Local Carousel Is Still Spinning Out Of Control

Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo…

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Rachel Louise Carson Remembered With Google Logo On The Environmentalist’s 107th Birthday

Google is commemorating Rachel Louise Carson on its homepage today with an illustration to mark the environmentalist’s 107th birthday. The Google logo shows Carson in the wild, observing the creatures and environment she dedicated her life to preserving. Born on this date in 1907 in…

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SMX Advanced in Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available

Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep;…