Google Stepping Up Merchant Feed Enforcement

Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product…

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Throwing in the Towel on SEO

The backstory: …about an Intern, and a damn impressive one at that! Late at the bar after an event she sort of disagreed with me on something I was riffing on, and I liked it. She had moxie and would speak her mind! Then her resume came in…for PPC! Total sadface. I mean, I was […]

4 Surprising SEM Stats Every E-Commerce Marketer Should Know

Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic…

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Search In Pics: Bing Street View Car, Google Toy Helicopter & Special Key

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sydney Monorail Car Conference Room Key: Source: Google+ Google…

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AdWords API For New Google Shopping Campaigns Now Available

Google has launched the API for the new Google Shopping Campaign type for managing product listing ads (PLAs). The API is available to agencies and third-party platforms to facilitate large-scale implementations. Google Shopping Campaigns came out of b…