Channel: Mobile Google: Android Google: Mobile Search Engine Land Top News Uncategorized

Google Bringing App Indexing To All Android Apps

Greg Sterling

Among the numerous announcements at the Google I/O developer conference this morning Google said it was expanding its app indexing program to all Android apps and developers.  App indexing allows for deep linking of app content from mobile web search results. Previously Google had only been…

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apps crawling and indexing Google Webmaster Blog mobile search results Uncategorized webmaster tools

Android app indexing is now open for everyone!

Google Webmaster Central
Webmaster level: All

Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.

App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you control when your users are directed to your app and when they go to your website.

Hundreds of apps have already implemented app indexing. This week at Google I/O, we’re announcing a set of new features that will make it even easier to set up deep links in your app, connect your site to your app, and keep track of performance and potential errors.

Getting started is easy

We’ve greatly simplified the process to get your app deep links indexed. If your app supports HTTP deep linking schemes, here’s what you need to do:

  1. Add deep link support to your app
  2. Connect your site and your app
  3. There is no step 3 (:

As we index your URLs, we’ll discover and index the app / site connections and may begin to surface app deep links in search results.

We can discover and index your app deep links on our own, but we recommend you publish the deep links. This is also the case if your app only supports a custom deep link scheme. You publish them in one of two ways:

There’s one more thing: we’ve added a new feature in Webmaster Tools to help you debug any issues that might arise during indexing app pages. It will show you what type of errors we’ve detected for the app page-web page pairs, together with example app URIs so you can debug:

We’ll also give you detailed instructions on how to debug each issue, including a QR code for the app deep links, so you can easily open them on your phone or tablet. We’ll send you Webmaster Tools error notifications as well, so you can keep up to date.

Give app indexing a spin, and as always, if you need more help ask questions on the Webmaster help forum.

Posted by Mariya Moeva, Webmaster Trends Analyst

AdWords Channel: SEM dsa dynamic search ads Google: AdWords How To: PPC Paid Search Column PPC Search Ads Search Engine Land Uncategorized

Why AdWords Dynamic Search Ads Work Better Than You Think

Sam Owen

I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX…

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Google Promoting My Business from the Front Page

Mike Blumenthal

Phil Rosek pointed out that Google is now promoting, worldwide, My Business to SMBs from the front page of search on both desktop AND mobile devices with a slick campaign to get more locations signed up for….not for Plus page… … but for My Business benefits: Being found in search Connecting and communicating with customers Ease of […]