SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for…
Please visit Search Engine Land for the full article.
Groupon Pages Part Of Company Evolution Into Local Search Site
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
Please visit Search Engine Land for the full article.
Google Releases Mobile My Business Updates
Google has just announced several updates to the mobile capabilities of My Business. Business Owners can now respond to reviews via the MyBusiness mobile app (Android today, iOS very soon) Call Analytics from within MyBusiness – this was a feature that was rolled out temporarily last month, but is now (permanently) available in mobile and desktop […]
The next Facebook?
Ello is generating some buzz lately as a new social media platform specifically positioned as the “anti-Facebook.” http://www.searchenginejournal.com/ello-new-facebook-killer-15-minute-fame-flame/1
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Google Mobile Usability Report IDs Website Issues That Drive Away Business
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company’s website.
Google Webmaster Tools now reports on mobile usability of websites
Google Webmaster Central blog just posted this new update today: http://googlewebmastercentral.blogspot.com/2014/10/tracking-mobile-usability-in-webmaster.html
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Favorite Tools for an Organized Salesperson
Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work more efficiently.
4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
The post 4 Reasons Y…
Google Mobile’s Flash Warnings Now Rolling Out To More Languages
In July, Google began labeling the mobile search results that had results from Flash enabled sites with mobile warnings. The warning cautioned mobile users from clicking to the site, by showing a notice that reads “Uses Flash. May not work on your device. Try anyway | Learn more.”…
Please visit Search Engine Land for the full article.
When Big Brands Fail With Local SEO
Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.
The post When Big Brands Fail With Local SEO appeared first on Search Engine Land.
Please v…
Google Webmaster Tools Adds Mobile Usability Errors
This should come to you as no surprise… Google has added a new Google Webmaster Tools report for showing webmasters mobile usability issues that they pick up…
Google News Publisher Center Rolls Out In More Countries
In August, Google announced a new feature for Google News Publishers named Google News Publisher Center. Initially, it was only available for US English publishers…
Bing Supports Emoji Search But So Does Yahoo & DuckDuckGo
Bing announced they support searching using Emoji characters, which is incredibly useful (sarcasm) but very cool. It reminds me when SEOs were using Emoji characters to try to boost CTR in the mobile search results…
HTTPS Sites Now Work With Google Trusted Store Badge
A week ago, we reported that HTTPS sites can’t work with the Google Trusted Store program because the badge is not HTTPS enabled.
Well…
Google Issues Global Warning Of Flash Sites In Mobile Results
In July, Google began showing flash warnings to mobile users in the US English search results. That was supposedly expanded globally earlier this month, when Google’s Pierre Far announced this on his personal Google+ page…
Mobile Usability Reports Come To Google Webmaster Tools
Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobile Usability report and it is available at google.com/webmasters/tools/mobile-usability within Go…
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here’s how to reorganize in order to get to your data efficiently.
Tracking mobile usability in Webmaster Tools
Webmaster Level: intermediate
Mobile is growing at a fantastic pace – in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we’ve added the Mobile Usability feature to Webmaster Tools.
The new feature shows mobile usability issues we’ve identified across your website, complete with graphs over time so that you see the progress that you’ve made.
A mobile-friendly site is one that you can easily read & use on a smartphone, by only having to scroll up or down. Swiping left/right to search for content, zooming to read text and use UI elements, or not being able to see the content at all make a site harder to use for users on mobile phones. To help, the Mobile Usability reports show the following issues: Flash content, missing viewport (a critical meta-tag for mobile pages), tiny fonts, fixed-width viewports, content not sized to viewport, and clickable links/buttons too close to each other.
We strongly recommend you take a look at these issues in Webmaster Tools, and think about how they might be resolved; sometimes it’s just a matter of tweaking your site’s template! More information on how to make a great mobile-friendly website can be found in our Web Fundamentals website (with more information to come soon).
If you have any questions, feel free to join us in our webmaster help forums (on your phone too)!
Posted by John Mueller, Webmaster Trends Analyst, Zurich
Interview with Lisa Williams: Read. A lot.
State of Digtal spoke to Lisa Williams, Digital marketing strategist, speaker and author about digital education.
Post from Bas van den Beld on State of Digital
Interview with Lisa Williams: Read. A lot.
It’s Time to Treat Content as Part of the User Experience
Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act…