SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJoint Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging…
Please visit Search Engine Land for the full article.
Guest Blog Network PostJoint Confirms Google Penalty
Google’s Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
Google Slaps Another Guest Blog Network: PostJoint
Google’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a…
Please visit Search Engine Land for the full article.
Google Trends Now Lets Users Subscribe To Receive Email Notifications
Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C….
Please visit Search Engine Land for the full article.
Google AdSense Quality Score Details Wanted
We all know that Google AdWords used quality score as a major factor with ranking ads and with that, they have added features over the years to communicate to advertisers how they can improve their quality score…
Google Q1 2014 Earnings: Paid Clicks Drop, While CPC Holds
This week, Google announced earnings and the buzz around the industry is that they missed their marks. Google blames the results on the purchase of Nest.
Google AdSense Ad Review Center Improved
Google announced they have made major improvements to the Ad Review Center within Google AdSense.
The ad review center lets publishers monitor and approve/reject ads from advertisers. The new features make it easier for publishers to monitor and make…
Danny Sullivan: 18 Years Covering Search
I’ve been writing about search for over 10 years now but Danny Sullivan yesterday celebrated his 18th year anniversary of covering search.
Danny posted the accomplishment on Google+ saying…
Video Recap of Weekly Search Buzz :: April 18, 2014
This week I noticed a lot of chatter around a possible Google update, maybe related to Panda that Google denied. Facebook is working on new spam algorithms for the news…
5 Steps To Leverage Those AdWords Bid Simulations For Maximum Return
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay), especially with enhanced campaigns and those new mobile and location bid modifiers. One such change is that keyword-level simulations are now available…
Please visit Search Engine Land for the full article.
How to Identify Non-Ranking URL Page Types Using Google Site Search
Crawling a site isn’t necessarily the best first step when auditing a website, because it’s hard to quantify and prioritize that data in a way that makes sense to clients. Here’s how to use Google site search to identify non-ranking page types.
Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty has already been written about this topic and, without getting into it too much, I think it’s a bit of a storm in a teacup. Larry Kim summed it…
Please visit Search Engine Land for the full article.
5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
Search In Pics: Google Branded Delorean, Android Cleaning Bot & Passover Doodle
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Spam Fighter Riding Into The Sunset On Horse Carousel: Source:…
Please visit Search Engine Land for the full article.
Schema For User Actions Now Available
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions c…
One Easy Trick to Convert Website Visitors Into Leads
Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you’re trying to increase your conversion rate, try this: make one thing easier for your prospect.
Choosing a Social Media Platform: How to Find the Most Effective
Choosing a Social Media Channel is not always easy. There are so many to choose from! Which one is the most effective for your business?
Post from Bas van den Beld on State of Digital
Choosing a Social Media Platform: How to Find the Most Effective
Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
A look at a hugely important element in digital marketing: your team. Expedia’s Jose Truchado is an expert in the field.
Post from Jose Truchado on State of Digital
Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday
Posted by randfishFrom Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, R…