Google is an Addict
I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing consider…
SearchCap: The Day In Search, August 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google…
Please visit Search Engine Land for the full article.
Finding the Perfect Project Management & CRM Tools
Picking the right tools for project management and CRM functions can feel like an impossible task. I’ve gone through a number of applications in recent years (just about all of them actually). What makes choosing (or building) the right systems so dif…
Daily Search Forum Recap: August 27, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google: Short & Basic Reconsideration Requests Won’t Do It…
SPONSOR MESSAGE: Enterprise Social Media Management Software 2013
As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tool…
EdgeRank is Dead, Long Live Facebook’s EdgeRank Algorithm!
For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed. However, Facebook is no longer using the term EdgeRank. Despite dropping the name, the framework is still alive and well.
Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attributi…
New Bing Product Search Launches
Big changes are coming to Bing’s shopping results. Bing announced it is integrating shopping information directly into the main search results to show users product features, specifications, reviews, and related products.
Chrome Getting Closer To Releasing New Tab Page
It looks like Chrome’s New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users. In their…
Please visit Search Engine Land for the full article.
Apple Siri On Google Glass: Don’t Wink At Me
Apple Siri has added some cute responses when you go ahead and say “Okay Glass” to it. Here are screen shots of the various responses you may get back from Apple Siri when you pester it with Google Glass related prompts…
The Yahoo Usernames Google’s Head Of Search Spam Is Tracking
As many of you know, Yahoo opened up a bunch of inactive usernames for people to register and use in the future. Soon Yahoo will be announcing who got which usernames. But for those who want to track who got those usernames…
Field Trip: Location Search Via Google Glass
Field Trip, the neat location aware software that gives you ideas of places to visit while traveling, now is officially on Glass.
Google’s Timothy Jordan announced it on Google+ saying…
Google: Short & Basic Reconsideration Requests Won’t Do It.
If you didn’t get the memo yet, and we’ve covered what Google expects from reconsideration requests before – Google wants details in the request.
If you have a manual action and it shows up in the manual action viewer…
Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression…
Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia
It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world…
Please visit Search Engine Land for the full article.
Ten Tips to the Top of Google
Earning top search rankings on Google isn’t easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google’s algorithm today and beyond.
9 Things We Should Never Stop Doing in Link Building
A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that…
Please visit Search Engine Land for the full article.
Live @ SMX East: What Are The Most Important Search Ranking Factors?
Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes…
Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that…
Please visit Search Engine Land for the full article.
Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February.