Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remark…
SMX West 2015 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and…
Please visit Search Engine Land for the full article.
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB’s half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
The post Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
When Is a 5 Star Review Not A 5 Star Review?
The answer is when Google My Business is aggregating and averaging out your reviews. In Google My Business math these nine different 5 star reviews average out to a measly 4.9. For a company that has ~2,000 Ph.Ds in it’s employee, has written one of the most sophisticated computer applications in human history and is […]
The post When Is a 5 Star Review Not A 5 Star Review? appeared first on Local SEO Guide.
German Publishers To Google: We Want Our Snippets Back
German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of these elements could cause some of their members “to go bankrupt.” The publishers have been…
Please visit Search Engine Land for the full article.
Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)
Posted by EricaMcGillivray
That’s right, Moz fans, we’re diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. You’ll learn next-level tactics for everything from getting reviews and content creation to mobile optimization and local ranking factors. You’ll also have opportunities to attend workshops and meet other people who love local SEO just as much as you.
Don’t miss the early bird deal! The first 25 tickets receive $200 off registration.
Moz or Local U Subscribers:
$699 ($499 early-bird)
General Admission:
$999 ($799 early-bird)
Also, to get the best pricing, take a 30-day free trial of Moz Pro or sign up for Local U’s forum.
Who’s speaking at LocalUp Advanced?

Dana DiTomaso
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing BS into real strategies to grow your business. After 10+ years and with a focus on local SMBs, she’s seen (almost) everything. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.

Darren Shaw
Darren Shaw is the President and Founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.

David Mihm
Moz
David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. Since then, he’s served as our Director of Local Search Marketing, imparting his wisdom everywhere!

Jade Wang
If you’ve gone to the Google and Your Business Forum for help (and, of course, you have!), then you know how quickly an answer from Google staffer Jade Wang can clear up even the toughest problems. She has been helping business owners get their information listed on Google since joining the team in 2012.

Mary Bowling
Mary Bowling’s been specializing in SEO and local search since 2003. She works as a consultant at Optimized!, is a partner at a small agency called Ignitor Digital, is a partner in Local U, and is also a trainer and writer for Search Engine News. Mary spends her days interacting directly with local business owners and understands holistic local needs.

Mike Blumenthal
If you’re in Local, then you know Mike Blumenthal, and here is your chance to learn from this pioneer in local SEO, whose years of industry research and documentation have earned him the fond and respectful nickname ‘Professor Maps.’ Mike’s blog has been the go-to spot for local SEOs since the early days of Google Maps. It’s safe to say that there are few people on the planet who know more about this area of marketing than Mike. He’s also the co-founder of GetFiveStars, an innovative review and testimonial software. Additionally, Mike loves biking, x-country skiing, and home cooking.

Dr. Pete Meyers
Moz
Dr. Pete Meyers is the Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He’s spent the past two years building research tools to monitor Google, including the MozCast project, and he curates the Google Algorithm History.

Rand Fishkin
Moz
Rand Fishkin is the founder of Moz. Traveler, blogger, social media addict, feminist, and husband.
Why should I attend LocalUp Advanced?
Do you have an interest in or do you delve into local SEO in your work? If so, then yes, you should definitely join us on February 7th. We believe LocalUp Advanced will be extremely valuable for marketers who are:
- In-house and spending 25% or more of their time on local SEO
- Agencies or consultants serving brick-and-mortar businesses
- Yellow Pages publishers
In addition to keynote-style talks, we’ll have intensive Q&A sessions with our speakers and workshops for you to get direct, one-to-one advice for your business. And as with all Moz events, there will be breakfast, lunch, two snacks, and an after party (details coming soon!) included in your ticket cost. Plus, LocalUp Advanced will take place at the MozPlex in the heart of downtown Seattle; you’ll get to check out Roger’s home!
See you in February!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Monetized Google Suggest or Google Suggest Direct for Brands?
Brian Jensen shares an
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Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what’s a marketer to do?
Moz & LocalU Present: LocalUp Feb 7th in Seattle
The most comprehensive and advanced Local Search conference. Advanced LocalU is the only conference of its kind and provides you with the knowledge and tools you need to help your business and the businesses of your clients to prosper in local search. It focuses solely on issues, techniques and practices in the local search marketing […]
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
Please visit Search Engine Land for the full article.
Mobile Search Ranking Study: Rank Number One Or Not Rank At All
seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through ra…
Pinterest marketing for your business
Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a…
This post first appeared on Yoast. Whoopity Doo!
SEO: 68% Of Videos Removed Or Demoted In Google’s Search Results
Videos in the Google search results use to be one of the most popular vertical search features you’d find in the search results. But it is happening less often these days.
Some SEOs say 68% less often…
Google AdWords Anti-Piracy Ad Format Tests
Earlier this week, we reported Google is working on releasing an updated Google DMCA Piracy Algorithm update for the organic search results.
But part of that announcement was around other ways Google can reduce piracy within the search results…
…
Google Penguin 3.0 Updating Again?
Google launched Penguin 3.0 late Friday night and we have a lot more detail on it now, including that it should be rolling out for the next few weeks now.
It seems that some savvy SEOs are noticing an uptick in ranking changes yesterday…
People Build Links
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
Would You Let Google Look Over Your Should As You Work?
Gary Illyes, one of my favorite Googlers, posted on Google+ that Google wants to observe you as you work, with the sole intention of making their communication, support, and web-search related products, such as Webmaster Tools…
Updated: SEO For Beginners
If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :)
You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
Deeper Prospecting with Backlink Analysis
If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects.
One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly.
However, a spark lit in my head recently that …
Deeper Prospecting with Backlink Analysis is a post from: Point Blank SEO
