For Robocop, Bing Imagines The Future Of Search In 2028

What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few…

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We did it to MySpace, We can Do It to Google

Google is very aggressive, purposefully acting to “punish” those who attempt to influence their ranking positions with links or cloaked commercial endorsements. The hypocrisy has reached epic proportions. The blatant anti-competitive actions, the cloaked censorship, and the very effective yet denied stifling of innovation, as if to prevent the web from advancing faster than Google […]

The Donkey Cutts SEO Game: Avoid Panda & Penguins

Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach…

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Googling The Weather: From 20% Project To Sophisticated Query Analysis

Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…

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PPC Account Audit Guide

Q1 of each year is typically a busy time for PPC account managers to perform account audits. Account audits are great because they force managers to take a step back and analyze some of the basic, fundamental details of account management which we might be overlooking on a regular basis. Here are a few items […]

Prioritizing SEO Strategies In 2014: Where To Focus

Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…

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The Importance Of User Experience: 4 Things Every Marketer Should Know

The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…

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Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source:…

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Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google

It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem….

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