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Google’s New SERP Layout: The Biggest Winners & Losers

Larry Kim

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

The post Google’s New SERP Layout: The Biggest Winners & Losers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

All Things SEO Column Channel: SEO Google Google: AMP Project mobile marketing Search Engine Land SEO - Search Engine Optimization SEO: Mobile Search SEO: Site Speed SEO: Structured Data & Schema.org Uncategorized

How To Get Started With Accelerated Mobile Pages (AMP)

Paul Shapiro

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

The post How To Get…

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Apple and the Court of Public Opinion – Do 51% Support the FBI?

Mike Blumenthal

Opinion polls are an ever present part of our society. All too often, in the absence of real democracy, they seem to take on the role of the “people’s voice” in public debates. I was fascinated by the recent headline from the Verge declaring More than half of Americans think Apple should comply with FBI, finds … Continue reading Apple and the Court of Public Opinion – Do 51% Support the FBI? →

Channel: Local Google: Knowledge Graph Google: Maps & Local Google: User Interface Google: Web Search Search Engine Land Uncategorized

Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box

Barry Schwartz

Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.

The post Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Ben Davis

They look like this

google amp  google amp 

They load hella fast

Fairly obviously, given the name of the project (Google Accelerated Mobile Pages).

This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.

Probably best to get the official Google Developers introduction, so here it is.

They intend to trump Facebook Instant Articles

The subtext to Google AMP is that Facebook Instant Articles is undemocratic and unpractical because it means publishers must work for Facebook’s gain.

Of course, the subtext is less important than the main aim of AMP, which is completely laudable; to improve mobile browsing, which is now dominant and yet far from optimised.

Nevertheless, it’s clear that Google has positioned the project as the true saviour of content distribution, free from the walled garden of Facebook (joyously naked and chomping on apples).

Here’s some text from the AMP website, which does everyting but name Facebook Instant Articles.

Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.

The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.

Some of the super-excited AMP partners also make the same point. Note the word ‘all’ in the following quote from Michael Ducker, Product Manager at Twitter.

We are thrilled to be working alongside Google and other industry leaders to create a better mobile web experience inside of all apps.

They are all about advertising

If mobile web pages are super quick, publishers might just be able to continue with their display advertising models.

Okay, the emperor may have been partially disrobed over 2015, with many finally preaching about non-existent clickthrough rates and poor UX (too many ads), but at least one of these problems can be alleviated by AMP.

Within AMP, all those scripts necessary to fire ads into your mobile phone are unlikely to slow things down and make you abandon your page load.

Google clearly sees this as a weapon in the fight to keep the web free for consumers (and profitable for the big G). So, maybe the ad blocker phenomenon isn’t such a big deal, after all?

Here’s the last word from Google:

If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Ben Davis

They look like this

google amp  google amp 

They load hella fast

Fairly obviously, given the name of the project (Google Accelerated Mobile Pages).

This new open source approach to HTML is designed precisely to enable seemingly instant loading of mobile pages.

Probably best to get the official Google Developers introduction, so here it is.

They intend to trump Facebook Instant Articles

The subtext to Google AMP is that Facebook Instant Articles is undemocratic and unpractical because it means publishers must work for Facebook’s gain.

Of course, the subtext is less important than the main aim of AMP, which is completely laudable; to improve mobile browsing, which is now dominant and yet far from optimised.

Nevertheless, it’s clear that Google has positioned the project as the true saviour of content distribution, free from the walled garden of Facebook (joyously naked and chomping on apples).

Here’s some text from the AMP website, which does everyting but name Facebook Instant Articles.

Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.

The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem.

Some of the super-excited AMP partners also make the same point. Note the word ‘all’ in the following quote from Michael Ducker, Product Manager at Twitter.

We are thrilled to be working alongside Google and other industry leaders to create a better mobile web experience inside of all apps.

They are all about advertising

If mobile web pages are super quick, publishers might just be able to continue with their display advertising models.

Okay, the emperor may have been partially disrobed over 2015, with many finally preaching about non-existent clickthrough rates and poor UX (too many ads), but at least one of these problems can be alleviated by AMP.

Within AMP, all those scripts necessary to fire ads into your mobile phone are unlikely to slow things down and make you abandon your page load.

Google clearly sees this as a weapon in the fight to keep the web free for consumers (and profitable for the big G). So, maybe the ad blocker phenomenon isn’t such a big deal, after all?

Here’s the last word from Google:

If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.