Extracting Semantic Classes and Corresponding Instances from Web Pages and Query Logs
In creating a knowledge base, there seem to be a number of approaches that can be used to supply entities and facts from sources like web pages and query logs. In my last post, I wrote about how search queries might be used, along with linguistic patterns, to extract attributes about facts from those search […]
The post Extracting Semantic Classes and Corresponding Instances from Web Pages and Query Logs appeared first on SEO by the Sea.
SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card t…
Google Now Lets Travelers Know When Flight Prices Drop
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the…
Please visit Search Engine Land for the full article.
Get Your Content On: Social Media Marketing with BuzzSumo
There is only one thing that is more exciting than all of the new features in BuzzSumo, and that is applying them to your social media marketing efforts! In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who […]
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced “structured snippets,” which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls “facts”) will show up on a Web page’s s
MapQuest’s New Commute App Helps Optimize Drive Times
MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others…
Please visit Search Engine Land for the full article.
Enterprise Digital Analytics Platforms – New Market Intelligence Report
Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and…
Please visit Search Engine Land for the full article.
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs an…
Cortana Makes Her Way to Windows 9
Microsoft will bring the digital assistant to desktop users in an effort to provide a more “mobile”-like experience on all platforms.
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…
Please visit Search Engine Land for the full article.
The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true.
The post The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Russell O’Sullivan: State of Digital Summer School, Learning from the Experts
What things do you need to learn to become an expert in Digital Marketing? Experts are telling you. Here Russell O’Sullivan talks about education in Digital
Post from Bas van den Beld on State of Digital
Russell O’Sullivan: State of Digital Summer School, Learning from the Experts
Use Social Media to increase your Sales
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by…
This post first appeared on Yoast. Whoopity Doo!
What Is Matt Cutts Googling?
Do you ever wonder what Matt Cutts, Google’s head of search spam, Googles? What is in the Matt Cutts Google search history box?
Well…
Google: Rich Snippets Not Really For Your Homepage
Webmasters, publishers and SEOs love rich snippets, they give you more visibility in the search results and give something for SEOs to charge their clients for implementing (sorry for the joke, really tired)…
Google’s Matt Cutts Taunts Black Hat SEOs
Yesterday we reported about Google targeting PBNs with massive manual actions. The funny thing, Google’s PR team would not confirm or deny it but Google’s Matt Cutts, who is currently on an extended vacation, took the time out to taunt and mock black h…
Google AdWords Local Inventory Ads Expands To UK, France, Germany, Japan & Australia
Google announced they’ve extended and expanded the AdWords local inventory ads they launched in the US about a year ago to more countries.
The new ads are now available in the UK, France, Germany…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.
Please visit Search En…
Google’s Search in Sitelinks and WordPress SEO
Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps…
This post first appeared on Yoast. Whoopity Doo!