After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy
In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and…
Please visit Search Engine Land for the full article.
SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated pol…
Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The tw…
Media Companies Republishing Google Right-To-Be-Forgotten Links
Google is notifying publishers when it de-indexes their links under the controversial “Right to Be Forgotten” (RTBF). What this does is often trigger republication of a version of the story by the media outlet or a page that indicates what URLs are being removed from the search index….
Please visit Search Engine Land for the full article.
[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Could LinkedIn advertising be an answer for brands that are “tapped out on Bing and AdWords”? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.
Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second…
Please visit Search Engine Land for the full article.
Bing Ads Tests Consumer Ratings Annotations
Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…
Please visit Search Engine Land for the full article.
Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…
Please visit Search Engine Land for the full article.
App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for…
Please visit Search Engine Land for the full article.
How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
The post How Large Multi-Location Businesses Can Dominate In Local Search appeared first on Search Engin…
[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.
AdWords Callouts – How Are They Performing to Date?
Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?
SEO Reaction To The New Yahoo Logo
Over a year ago, Yahoo launched their new logo and truth is, I ran a poll back then asking if you liked it but never published the results. Since I am offline today, it is a good day to share poll results.
This is the logo:
Truth is…
Neat Mobile SEO Tool
You and I know that mobile is important and growing in importance…
Black Hats On When PBNs Fail vs Succeed
Remember when Google targeted a bunch of private blog networks and then Matt Cutts mocked them…
Video Recap of Weekly Search Buzz :: October 17, 2014
I am offline again this Thursday and Friday, so the stories and this video were created earlier and scheduled to be live today – plus if Penguin launched…
8 Lessons Learned From Owning a Search Agency for 15 Years
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
The Psychology of Sharing
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
Post from Bas van den Beld on State of Digital
The Psychology of Sharing
Patterns Among Templates Lead to Clues About Entities
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […]
The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday
Posted by randfish
One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations…