Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
.@googlewmc Mobile Usability Tool Fails the Test … AGAIN
UPDATE 2015-02-27 Googler Doantam Pham replied to my discussion in the Google Webmaster Forums. As I suspected, the images were the cause of the disparity in the test results between the two sites. The problem remains, though. While I can…
Roundup Posts
I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The […]
Roundup Posts is by AJ Kohn, originally posted on Blind Five Year Old.
Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking
Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.
The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on…
Please visit Search Engine Land for the full article.
Dude, Where’s My Primary Category?!
Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account. This means that if you […]
The post Dude, Where’s My Primary Category?! appeared first on Local SEO Guide.
Finding more mobile-friendly search results
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
- If you want to test a few pages, you can use the Mobile-Friendly Test.
- If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
2. More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.
If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.
Posted by Takaki Makino, Chaesang Jung, and Doantam Phan
SMBs Benefit From New YP Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.
The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.
SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available
Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest…
Please visit Search Engine Land for the full article.
Google Search Auto Suggest Displays Knowledge Graph Data
Sometimes when you do searches at Google, the auto-complete suggestions offered in the search bar may show additional snippets of information
Google My Business Listing Fraud Through Craigslist
A couple months ago we reported on the topic of Google business verification fraud through the old fashion US postal service.
It is a common thing that scammers do to gain trusted listings in Google Maps through the Google My Business center…
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Google AdWords Converts Your Flash Ads To HTML5 With Swiffy
Google announced on Google+ that they will now automatically convert eligible Flash ads to HTML5 format, this way the ad can be displayed on more devices…
Google To Update Widget Link Guidelines Fairly Soon
A couple weeks ago we posted how Google’s John Mueller said he would avoid link building in general, but in that, he said you can enable people to easily link to you by offering a widget or something.
John was asked about widgets for link building…
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Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent.
Now a Google Webmaster Help thread
Click-to-Call and the Big Data Gap
Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.
The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
The post The Importance Of Search Data In Your …
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.