From waste to win: watch how a simple change affects AdWords performance

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.

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How to Properly Track PayPal & Other Off-Site Purchases in GA

Integrating online payment systems, like PayPal, into your website can help you easily record and monitor purchases. However, if you use PayPal or other payment add-ins for website purchases, it’s crucial that you customize your Google Analytics tracking code to ensure that your attribution data is correct.…

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