AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently…
Please visit Search Engine Land for the full article.
Link Building and Content Marketing: How They Work Together – August 5th Webcast
Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to…
Please visit Search Engine Land for the full article.
OIO Publisher Ad Manager Plugin Review (& How to Guide)
I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution […]
The post OIO Publisher Ad Manager Plugin Review (& How to Guide) appeared first on Sugarrae.
Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance…
Please visit Search Engine Land for the full article.
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can’t afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
Google Search Designer Explains Why Some Features & Tools Get Axed
Google often removes features from their search results and other services. Jon Wiley, Google’s Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love. Most recently, Google completely disabled the Google…
Please visit Search Engine Land for the full article.
Crap Google Results & Yelp
Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted […]
Google Timeline Knowledge Graph
Florian Kiersch posted on Google+ a new experimental Google search feature baked into the knowledge graph top carousel bar. It is a timeline version, where if you search for something…
Would Google Release A Penguin Update In The Summer? It’s Been 10 Months!
It has been exactly 297 days since the last official Penguin update, Penguin 2.1, which was on October 4th. That means it has almost been 10 months since the last update.
10 months of waiting for those hit hard by the Penguin algorithm. 10 months of ha…
Google Testing Timeline View In Knowledge Graph
Google is testing a new knowledge graph interface for showing a timeline of data, facts and knowledge in the top carousel section of the Google search results. Florian Kiersch spotted this first and captured a video of it, posting the video on Google+….
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”.
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like “Orange is the New Black”.
Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated
Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching […]
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they’re clicked and provide more space on the search results. Here’s everything advertisers need to know about dynamic sitelinks.
Poll: Can You Build Links That Are Not Spam In Google’s View?
A WebmasterWorld thread asks the question most SEOs and Webmasters have asked themselves but are too afraid to ask out loud…..
Google Pigeon Update: Was It A Major Update?
On Friday we reported on the largest local search algorithm update we’ve seen from Google in ages. It seems from our early review of the reaction of the SEO/webmaster community that this update was indeed very large…
Tips for Managing a Company or Group Blog
Getting the most out of your company or group blog can be tough. This post contains a number of tips to help you achieve your goals and objectives.
Post from Samantha Noble on State of Digital
Tips for Managing a Company or Group Blog
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here’s how to write articles that will succeed on LinkedIn.
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo.
How Knowledge Base Entities can be Used in Searches
When Google crawls the Web to collect information about objects or entities, it also collects facts about those entities. These facts are separated into different categories or attributes associated with those entities. For example, a book may have attributes such as an author, a publisher, a year published, a web site where it can be […]
The post How Knowledge Base Entities can be Used in Searches appeared first on SEO by the Sea.