SearchCap: The Day In Search, October 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get…
Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.
Why you should not use autocomplete
Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post to tell you to turn off…
Why you should not use autocomplete is a post by Joost de Valk on Yoast – The Art & Science of Website Optimization.
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Yahoo-Microsoft Search Tensions On Public Display In Court Ruling
Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO…
Please visit Search Engine Land for the full article.
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
Please visit Search Engine Land for the full article.
Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
Please visit Search Engine Land for the full article.
Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
Please visit Search Engine Land for the full article.
Yahoo Remains Top Web Property: comScore
Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties.
New Foursquare Homepage Offers Context, Time-Sensitive Recommendations
In its continuing bid to become more useful and to differentiate from competitors such as Yelp and Google, Foursquare introduced a redesigned homepage this week. There’s a signed-in and signed-out experience. The major difference between the two is friend activity and personalization. The new…
Please visit Search Engine Land for the full article.
Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
Creating an optimisation department – Conversion Conference 2013
Live blogging from Conversion Conference 2013. Read our live blog from the session on creating a conversion department within your own company.
Post from Paddy Moogan on State of Digital
Creating an optimisation department – Conversion Conference 2013
The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits
The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit.
Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement, Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician related search terms. For…
Please visit Search Engine Land for the full article.
What is Content? What We Talk About When We Talk About Content
Recently a great Smashing Magazine article on content strategy written by Brad Shorr made the rounds at SEER. When I clicked through to read the article two things caught my attention right off the bat: 1) the date, and 2) the first sentence. The article was dated December 2011, and I’ll admit, I was tempted to automatically brush […]
Google Shopping Campaigns
Google announced a new form of Google Product Listing ads management named Google Shopping Campaigns.
In short…
New AdMob Developers Not Linking AdSense Accounts
Google posted a notice in the Google AdSense Help forums that those developers new to AdMob with unapproved AdSense accounts will currently not be able to link the two together.
Google is working on a fix for this but didn’t give an estimate time of r…
Western Union Declines 5% Of Google AdSense Payments This Month
One of the payment methods that Google offers their AdSense publishers is via Western Union. Well, this month…
Google’s Matt Cutts: That Scraper Isn’t Hurting Your Mom’s Site
Google’s head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother’s site…
Google AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.
Google said, “ad extensions typically improve clickthrough rate and overall campaign performance because they make ads …
Schema.org – 7 Things For SEOs To Consider Post Hummingbird
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a…
Please visit Search Engine Land for the full article.