Google Penalizes Italian & Spanish Link Networks
As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that …
SearchCap: The Day In Search, March 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penalizes Two German Link Networks; One Being efamous Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized…
Please visit Search Engine Land for the full article.
Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014
eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent.
ClickZ Live New York: Randi Zuckerberg to Keynote, State of Digital discount! (Sponsored)
Register via State of Digital for ClickZ New York and get a discount.
Post from Bas Admin on State of Digital
ClickZ Live New York: Randi Zuckerberg to Keynote, State of Digital discount! (Sponsored)
Google Testing Moving Directional Local Info Panel Back into Search Results
With the advent of the knowledge graph and the info panel, Google has provided local businesses a lot of territory above the fold. This is true in both the main search results and the area to right of the search results where ads often show. Kerry Fager of Findlaw.com shared this screen shot (IE) that […]
Digital Marketing Research Publications for week 11 2014
An overview of research published around the web around Digital Marketing topics. Week 11 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 11 2014
The Power of Our Reviews
We’ve been doing our Website Reviews for quite some time now, and recently we’ve also added the Conversion Review to that list. There are some of you, the very loyal ones, who we’ve had the pleasure of helping in both these areas. Today I’m highlighting one of our very loyal customers (he has far more…
This post first appeared on Yoast. Whoopity Doo!
Google Penalizes Two German Link Networks; One Being efamous
Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name, being efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network,…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: March 14, 2014
Busy week in search, a lot of news coming out of SMX West, I just landed a couple hours ago – so excuse the tired look. Googleâs Matt Cutts announced…
Website Multilingual SEO
Multi Language on Single Domain
Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others
In December Danny Sullivan sought to determined which of the major shopping search engines found the best prices for common products. The shopping engines compared in the articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other…
Please visit Search Engine Land for the full article.
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.
Driving PPC And SEO Synergy In Large Enterprises
I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…
Please visit Search Engine Land for the full article.
Yelp Results Now In Yahoo’s Local Search Results
Yelp and Yahoo have partnered to show Yelp local content within Yahoo Search results.
Specifically, when you search Yahoo for local US businesses, you may see Yelp’s rich reviews, ratings, photos and business information directly in the Yahoo results….
Google’s Matt Cutts Wants To Give Ranking Boost To SSL Sites
At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014.
At the end of the session…
I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings
Here is a fun story at the Google Webmaster Help of a webmaster who said his rankings dropped the day after he got in a fight with his AdWords representative.
As you may know, Google has said time and time again…
Yandex Dropped Link Factors From Their Search Ranking Algorithm
Back in December, Yandex announced they will be dropping link factors from part of their search ranking algorithm. They made that decision because the links were being abused so much that it ruined the overall relevancy of the search results…
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Google’s Matt Cutts: New Softer Panda Update Coming Soon
At SMX West Matt Cutts of Google announced they are actively working on the “next generation” Panda update that will “soften” the algorithm.
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm….
How Personalizing Websites With Dynamic Content Increases Engagement
Updating your site with new content isn’t enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI.
4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you’d be crazy to ignore it. Simply put, if you’re an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important.