October’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog and analytics in general in October, and how you, and your team, can take advantage of these developments. AdWords dynamic remarketing now available to advertisers across all verticals. The Gist: In June of 2013,AdWords rolled out dynamic remarketing to all clients that had […]
The post October’s Google Analytics Blog Insights to Grow Your Business appeared first on SEER Interactive.
Keeping a Young Mind in a Fast Changing Digital Market Place
In a quickly changing digital industry it can be hard to keep a young mind. But you can. Here’s how Bas van den Beld does it.
Post from Bas van den Beld
Disney Fights Piracy With New Search Patent
To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.
Sweden The Latest To Consider Google “Link Tax” For Newspapers
A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help…
Please visit Search Engine Land for the full article.
Google Maps Red Circles Vs White Circles
Did you ever wonder why some of the circles representing businesses on Google Maps are white and some are red…
Apple Search? Apple Starts Crawling The Web?
Moesen noticed a new spider crawling through his HTML files on his web site and checked to see who this new spider was. The IP range seems to resolve to Apple’s servers, named APPLE-WWNET…
Chatter: Google Search Algorithm Changes Over The Weekend?
With the Thanksgiving shopping season around the corner, SEOs and Webmasters are scared Google is going to release something big that will potentially hurt their best sales period.
This weekend…
Bing Predicts More Than 95% Of The Senate, House & Governor Elections
While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives….
Please visit Search Engine Land for the full article.
Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
The post Simple Tips To Set The Stage For Local SEO In 2015 appeared first on Search…
Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients
Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.
How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
The post How Google Is Using Dynamic Testing To Build Out The Knowledge Graph appeared first …
Thanksgiving 2014 – What I’m Grateful for in SEO
A look at what columnist Jon Ball is grateful for this year within the SEO industry.
Social Media Marketing Tactics that Work – Next Week in Las Vegas
Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing…
Please visit Search Engine Land for the full article.
3 Lessons Social Advertisers Can Learn From Search Marketing
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.
Is Google UK giving too much preference to US sites?
Here’s one example, showing Walmart in a search for supermarkets, as well as the Wall Street Journal, and even a supermarket based in India.
If we look in more detail at Walmart’s Google UK search rankings over the past year, we can see it ranking for various terms.
Mainly, it has been well down the list but results have picked up since around August. The supermarket is now in the top 20 positions in Google for several terms.
The same applies to Target, another US retailer which doesn’t sell to the UK.
It too experienced an uplift from August onwards.
Kmart is another and having had very little search visibility for most of the past twelve months, it is suddenly ranking for lots of shopping related search terms.
It isn’t just US retailers. Theiconic.com, an Australian retailer, is also appearing in Google UK.
Like the US examples shown here, it doesn’t service the UK. It has also experience the same post-August uplift.
Why are these US sites ranking on Google UK?
While US results are useful for many search terms, they are not relevant or particularly useful to users inputting shopping and grocery search terms.
This seems to be one area where Google’s results have become less relevant. These retailers are essentially displacing results from sites serving a UK audience.
The reason for this is unclear. None of the algorithm updates listed here appear to explain the pattern we’re seeing here.
So why are we seeing these results in Google UK? All suggestions welcome….
Quick & Easy Guide to Tracking Across Multiple Domains & Subdomains in Google Analytics
Posted by Tom.Capper
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix.
D…
A Visual Guide to Using My Business Bulk Business Accounts For Multi User Management
Google is in the middle of a transition for bulk users from the Places Bulk dashboard to the My Business Bulk dashboard. Like the single location transition before this, it is frustrating and appears to a bulk user in the old dashboard to move excruciatingly slow*. But the technical aspects of the transition are not easy, […]
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring….
I Speak At Conferences So Hire Me
Sooner or later every SEO puts one of these on their site right? From StreetFight Summit 2014. Fun show. Thanks to Laura Rich and David Hirschman for having me and to Rene Reinsberg of GoDaddy, Jonathan Czaja of Facebook and Brendan King, especially Br…
App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action…
Please visit Search Engine Land for the full article.