Google Brings PLAs To Third-Party Sites Like Walmart.com

Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and ecommerce s…

Advanced eCommerce Link Building Guide

Have you ever been so excited about something that you’ve had to consistently discipline yourself to keep from ruining the surprise?

Over the last 6+ months, I’ve been working on something specific to those who are building links for eCommerce websites, as I know the unique challenge these companies produce on the link building side of things. And it’s finally open to the world.

The guide is now live to the general public right here: …

Advanced eCommerce Link Building Guide is a post from: Point Blank SEO

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]

What Ranking Signal is Better, HTTPS or FOAF markup, when Searcher and Searched Author are Connected?

Recently, Google announced that they would be ranking pages higher in search results when those pages use a secure protocol of https. The Google Webmaster Central blog told us so through Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes, in HTTPS as a ranking signal. The use of https doesn’t necessarily make a […]

The post What Ranking Signal is Better, HTTPS or FOAF markup, when Searcher and Searched Author are Connected? appeared first on SEO by the Sea.

The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either.

The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The Confusion Over Google’s Algorithm Updates & Refreshes

I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates, it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around their search algorithms. Often, Google will not confirm updates or…

Please visit Search Engine Land for the full article.

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years,…

This post first appeared on Yoast. Whoopity Doo!

Co-Occurrence as a Ranking Signal

TL;DR: A little-known property of Google Books search highlights co-occurrence as a ranking signal.

The concept of co-occurrence (not to be confused with co-citation) has been on the radar of many search professionals for a while. I accepted the idea as common sense and never thought to investigate it further, then one day I stumbled into a peculiar set of search results which lead to what appears to be conclusive evidence of Google’s use of co-occurrence in their search results.…

The post Co-Occurrence as a Ranking Signal appeared first on DEJAN SEO.

Leo Tolstoy Google Logo Brings To Life The Author’s Classic Novels

Today’s Google logo is a an homage to Leo Tolstoy to mark the Russian author’s 186th birthday. The animated logo brings to life scenes from Tolstoy’s classic novels War and Peace, Anna Karenina and The Death of Ivan Ilyich, along with stills of Tolstoy at his writing desk and…

Please visit Search Engine Land for the full article.