5 Hacks for Creating and Promoting the Right Content
Posted by Paddy_Moogan
In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation.
1. …
Google Answer Box: Call 650-253-000 For Support
When Dan Leibson showed me this Google Answer Box I thought either that the Google Answer Box had a wicked sense of humor or maybe, just maybe, it knew something that I didn’t. Given the recent court decision in Germany ordering Google to “stop ignoring customer emails and start offering a way to communicate with the […]
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found.
SearchCap: Google Manual Info Box, Bing Ads History Report & Where Is Our Penguin Refresh?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Refreshes The Change History Report Bing Ads has rolled out a new look for its Change History reporting. T…
Bing Ads Refreshes The Change History Report
Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one time, rather than itemizing every change separately as it did previously. Also new is faster data processing and more data availabi…
Mobile Ad Extensions Replacing Ad Copy
If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers. About a year ago though, Google announced extensions are going to […]
Enterprise Local Marketing Automation Tools – New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close…
Please visit Search Engine Land for the full article.
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall.
Google Tests Knowledge Graph with “In the News”
The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.
What Makes Enterprise SEO And Does Your Site Need It?
Even if you don’t have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of importance to operators of big web sites, no matter the size of the business.
The post What Makes Enterpr…
Google: Penguin 3.0 Will Most Likely Launch In 2014
Google’s John Mueller in a video hangout this morning on Google+ announced that the 3rd version of Penguin will launch “in the reasonable future” and he expects it will happen within the 2014 year.
The question was raised by @edwardjohnnash…
Google Rel=Agent Replaces Authorship: Maybe Google Testing SEOs
Some savvy webmasters were inspecting the HTML markup behind the last Google Webmaster Blog post and noticed the markup used on the posted by John Mueller hyperlink had a bit of extra code for rel=agent…
Google Processes The Disavow File Continuously
For many SEOs and Webmasters, this is probably not news, but I like to document things like this in any case.
The disavow file, the file you use to tell Google these links are not links I want pointing to my site, is a file that Google “continuously” …
Google Admob Earnings & Ads Not Running For Many Publishers
Google’s AdMob, the ad platform used by mobile app publishers for monetization, like AdSense but for apps, shut down their legacy service on September 2nd…
Video Recap of Weekly Search Buzz :: September 12, 2014
This week in search at the Search Engine Roundtable we break that Google promises to launch Penguin 3.0 in a reasonable time…
Search In Pics: GoogleBot Chained Up, Android Statue Reorganization & Community Manager Dance
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Community Managers Dance: Source: Google+ Google Hat: Source:…
Please visit Search Engine Land for the full article.
B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?
Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same…
Please visit Search Engine Land for the full article.
How to Speed Up the Link-Building Process
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.
Nearly A Year Later, Are We Finally Going To Get A Penguin Update Refresh?
In 22 days from now, it will be the year anniversary of the release of the fifth update to Google’s Penguin algorithm, code-named Penguin 2.1. As you can imagine, waiting 11 months and 8 days can be excruciating for those who were negatively impacted by the punitive algorithm. They’ve…
Please visit Search Engine Land for the full article.
5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?