The B2B SEO Opportunity In Organizational Mergers & Acquisitions

Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and prepare for the process.

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How To Leverage The Best Local Content Source For Multi-Location Brands

Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.

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The One Click Economy

I had several “retail” interactions over the past few weeks that rubbed me the wrong way. I went to rent a car from Enterprise, the only car rental in Olean, for about the 10th time this year. Other than knowing my name, they treated me like a new customer, signing all the forms, holding a … Continue reading The One Click Economy

Optimizing images for SEO

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…

This post first appeared on Yoast. Whoopity Doo!