SMX West 2015 Registration Open – Best Rates Available Now, Save $300

Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and…

Please visit Search Engine Land for the full article.

Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools

Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!

The post Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

German Publishers To Google: We Want Our Snippets Back

German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of these elements could cause some of their members “to go bankrupt.”  The publishers have been…

Please visit Search Engine Land for the full article.

Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)

Posted by EricaMcGillivray

That’s right, Moz fans, we’re diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. You’ll learn next-level tactics for everything from getting reviews and content creation to mobile optimization and local ranking factors. You’ll also have opportunities to attend workshops and meet other people who love local SEO just as much as you.


Don’t miss the early bird deal! The first 25 tickets receive $200 off registration.

Moz or Local U Subscribers:
$699 ($499 early-bird)
General Admission:
$999 ($799 early-bird)

Get your LocalUp Advanced early bird ticket today

Also, to get the best pricing, take a 30-day free trial of Moz Pro or sign up for Local U’s forum.


Who’s speaking at LocalUp Advanced?

Dana DiTomaso

Dana DiTomaso

Kick Point

Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing BS into real strategies to grow your business. After 10+ years and with a focus on local SMBs, she’s seen (almost) everything. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.


Darren Shaw

Darren Shaw

Whitespark

Darren Shaw is the President and Founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.


David Mihm

David Mihm 

Moz

David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. Since then, he’s served as our Director of Local Search Marketing, imparting his wisdom everywhere!


Jade Wang

Jade Wang

Google

If you’ve gone to the Google and Your Business Forum for help (and, of course, you have!), then you know how quickly an answer from Google staffer Jade Wang can clear up even the toughest problems. She has been helping business owners get their information listed on Google since joining the team in 2012. 


Mary Bowling

Mary Bowling

Local U

Mary Bowling’s been specializing in SEO and local search since 2003. She works as a consultant at Optimized!, is a partner at a small agency called Ignitor Digital, is a partner in Local U, and is also a trainer and writer for Search Engine News. Mary spends her days interacting directly with local business owners and understands holistic local needs.


Mike Blumenthal

Mike Blumenthal

Local U

If you’re in Local, then you know Mike Blumenthal, and here is your chance to learn from this pioneer in local SEO, whose years of industry research and documentation have earned him the fond and respectful nickname ‘Professor Maps.’ Mike’s blog has been the go-to spot for local SEOs since the early days of Google Maps. It’s safe to say that there are few people on the planet who know more about this area of marketing than Mike. He’s also the co-founder of GetFiveStars, an innovative review and testimonial software. Additionally, Mike loves biking, x-country skiing, and home cooking.


Dr. Pete Meyers

Dr. Pete Meyers

Moz

Dr. Pete Meyers is the Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content. He’s spent the past two years building research tools to monitor Google, including the MozCast project, and he curates the Google Algorithm History.


Rand Fishkin

Rand Fishkin

Moz

Rand Fishkin is the founder of Moz. Traveler, blogger, social media addict, feminist, and husband.


Why should I attend LocalUp Advanced?

Do you have an interest in or do you delve into local SEO in your work? If so, then yes, you should definitely join us on February 7th. We believe LocalUp Advanced will be extremely valuable for marketers who are:

  • In-house and spending 25% or more of their time on local SEO
  • Agencies or consultants serving brick-and-mortar businesses
  • Yellow Pages publishers

In addition to keynote-style talks, we’ll have intensive Q&A sessions with our speakers and workshops for you to get direct, one-to-one advice for your business. And as with all Moz events, there will be breakfast, lunch, two snacks, and an after party (details coming soon!) included in your ticket cost. Plus, LocalUp Advanced will take place at the MozPlex in the heart of downtown Seattle; you’ll get to check out Roger’s home!

Get your LocalUp Advanced early bird ticket today

See you in February!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Moz & LocalU Present: LocalUp Feb 7th in Seattle

The most comprehensive and advanced Local Search conference.  Advanced LocalU is the only conference of its kind and provides you with the knowledge and tools you need to help your business and the businesses of your clients to prosper in local search. It focuses solely on issues, techniques and practices in the local search marketing […]

Keep Your AdWords Scripts Maintainable With These 3 Tips

If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…

Please visit Search Engine Land for the full article.

Pinterest marketing for your business

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a…

This post first appeared on Yoast. Whoopity Doo!

Deeper Prospecting with Backlink Analysis

If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects.

One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that you already know are linking to the same / similar thing as you. But the well runs dry far too quickly.

However, a spark lit in my head recently that …

Deeper Prospecting with Backlink Analysis is a post from: Point Blank SEO