SearchCap: SSL Ranking Boost, Cortana Compared & Google’s Lobbying Efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of search spam, Matt Cutts, posted a video today…
Please visit Search Engine Land for the full article.
‘Let Me Google That For You’ Bill Introduced to U.S. Senate
The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose “To streamline the collection and distribution of government information” and proposes that the government prioritize searching for information via the Internet.
How to Submit Your Site to Google News
In the world of SEO, making Google web results a primary focus and priority is standard, however, if your site or blog is consistently publishing relevant content relating to current events, you may be able to expand your reach. If your site already produces high-quality, relevant and newsworthy content, you should be in Google News […]
Yahoo’s Yelp Partnership Wipes Out Old Local Business Reviews
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review.
Yext Launches Store Locator Pages
Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages. And automatically keeping your onsite location pages in sync […]
The post Yext Launches Store Locator Pages appeared first on Local SEO Guide.
Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it’s working hard to help marketers to bridge the gap.
Google’s Matt Cutts Explains The Differences Between 404 & 410 Status Codes
Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,…
Please visit Search Engine Land for the full article.
New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called “Popular Pages in Your Area”. The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook’s algorithms believe users will be interested in.
A Definition for White Hat Link Building: What it is and What it excludes
The phrase “white hat link building” occurs nearly 1/2 million times on Google yet we do not have a clear definition of the phrase.
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Videos: Comparing Cortana & Siri & Google Now
Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo…
Please visit Search Engine Land for the full article.
Report: Google Now Master Of Lobbying, Backroom Dealing
An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google…
Please visit Search Engine Land for the full article.
Facebook Unveils New Spam Algorithms
I remember, probably about a year ago, I went to a Facebook event and spoke one-on-one with Facebook engineers about spam. They seem to have the sense that it was not…
Google Glass Now Kosher For Passover
Last week we reported that Google was opening up Google Glass for purchase to any US resident on a single day, April 15th, also Passover.
That causes an issue for observant Jews who aren’t allowed to purchase anything on the holiday…
Google Panda Refresh Or Softer Panda Update?
Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now…
Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functiona…
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don’t miss out on these 10 SEO opportunities that really matter.
A CEOs (control freaks) checklist before going on holiday
Louis shares his “going on holiday” checklist from client actions to walking their director of loyalty . What has he missed?
Post from Louis Venter on State of Digital
A CEOs (control freaks) checklist before going on holiday
The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…
Please visit Search Engine Land for the full article.