Basic Stats for Marketers: Skewness & Kurtosis
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
The post Basic Stats for Marketers: Skewness & Kurtosis appeared first on Builtvisible – A Creative Digital Agency.
Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your…
Please visit Search Engine Land for the full article.
Actress Sues Google For Indexing Porn Search Results Tied To Her Name
Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by…
Please visit Search Engine Land for the full article.
Rachel Louise Carson Google Doodle Honors Marine Biologist, ‘Silent Spring’ Author
Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
Hummingbird & Entity Search – #SMXSydney
A roundup of talks at SMX Sydnay 2014 relating to the impact of the Hummingbird algorithm on your SEO strategy, both desktop and mobile.
Post from Annabel Hodges on State of Digital
Hummingbird & Entity Search – #SMXSydney
The Indirect SEO Benefits Of Guest Posting
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This…
Please visit Search Engine Land for the full article.
Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will sh…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
A third of businesses outsource paid search and display: report
These results tally with a separate survey carried out as part of Econsultancy’s Organisational Structures and Resourcing Best Practice Guide.
Alongside a general trend towards more capability being developed in-house, the report found that social (76%), analytics (71%), email (60%) and content marketing (60%) were the channels most likely to be dealt with in-house.
Do you carry out the following digital marketing activities in-house or via an agency?
CRO
This year’s UK Search Report was the first time that companies have been asked about the resourcing of their analytics and CRO (conversion rate optimisation) activities.
It’s worth noting that a significant proportion of companies are not even doing any CRO, with 24% selecting “not relevant” as their answer.
According to Latitude MD Richard Gregory:
The fact many brands still struggle to identify conversion as the quick win in every campaign is the eighth wonder of the digital world.
To truly optimise campaigns across paid search, natural and every other channel, you need a strategic roadmap of analytics testing and projects to interrogate the data you do have and make the most from it.
Any decent agency will put their own necks on the line to deliver a performance-based model where the risk all lies with them.
The UK Search Engine Marketing Benchmark Report 2014 contains a comprehensive analysis of the UK search marketing environment.
The report, covering search engine optimisation (SEO or natural search), paid search (PPC), social media marketing and display advertising, is based on an online survey of more than 700 client-side digital marketers and agencies.
The Google Local Carousel Is Still Spinning Out Of Control
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo…
Please visit Search Engine Land for the full article.
Marine Biologist; Rachel Louise Carson, Gets A Google Logo
Yet another women who get’s a Google Doodle in 2014 after Google Doodle equality being questioned, this time, we have a Doodle from Google for Rachel Louise Carson.
Rachel Carson was Pennsylvania born marine biologist and author…
Google: Forum Link Drops Can Get You In Trouble
Sometimes you see some of the most obviously painful questions in the forums and you scratch your head…
Why Google+ Doesn’t Have -1s
Yonatan Zunger, the Chief Architect of Google+, posted on Google+ a study of how positive and negative feedback on people’s posts in social networks affects their future behavior…
eBay Slapped By Google: But Was It Algorithmic Or Manual?
As you know, Google released Panda 4.0 last week today and a bunch of sites dropped like rocks, including eBay.
In fact, here is an updated SearchMetrics chart of the drop, it is a 78% loss in search visibility…
Law Firm Sues Their SEO Company For Using Spammy Tactics
Google’s Matt Cutts posted on Twitter a link to Eric Goldman (a guy who knows his legal SEO stuff) story about how a law firm sued their SEO company. Not necessarily for not achieving the rankings they wanted but rather for violating Google’s webmaste…
Rachel Louise Carson Remembered With Google Logo On The Environmentalist’s 107th Birthday
Google is commemorating Rachel Louise Carson on its homepage today with an illustration to mark the environmentalist’s 107th birthday. The Google logo shows Carson in the wild, observing the creatures and environment she dedicated her life to preserving. Born on this date in 1907 in…
Please visit Search Engine Land for the full article.
SMX Advanced in Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available
Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep;…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps.
Measuring SEO ROI – Going Beyond Analytics #SMXSydney
A roundup of talks with a common theme around SEO ROI and Measurement on Day 1 of SMX Sydney.
Post from Annabel Hodges on State of Digital
Measuring SEO ROI – Going Beyond Analytics #SMXSydney
Words That Can Make You Sound Smarter
Online marketers are publishers and content creators, improve your content writing skills and verbal communication by using these common words correctly
Post from Shelli Walsh on State of Digital
Words That Can Make You Sound Smarter