Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page t…

Android TV Shows Knowledge Graph Search Results

Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and…

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How Hard Should You Press The Gas Pedal In Paid Search?

The following post contains a number of metaphors strained to the breaking point; viewer discretion is advised. An enduring truth in the paid search business is that paid search managers and marketing teams spend far more time thinking about tactical m…

VIDEO + SLIDESHOW: Search Powered Psychographics

In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by…

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Google removes G+ photos from authorship in SERPs: does it matter?

For example, Justin Briggs used eye-tracking technology to show that search results with social annotations attracted more attention that ‘standard’ results, even when they appeared further down the page.

Furthermore, Cyrus Shepard managed to increase traffic by 35% just by optimising his profile picture.

Currently it seems that images are still showing in search results – here’s my beautiful face in a screenshot from earlier today:

However Search Engine Land says this is the new design. The image and circle count are gone, though the author’s name is still clickable:

Why?

As is usually the case, Google’s actions have created a great deal of debate online. The stated aim of creating a cleaner, universal look across different devices seems at least partly legit in my opinion.

But many SEOs believe that Google is moving to protect its ad revenues, as profile images make the natural listings more noticeable than paid results.

IMO, most compelling explanation for Google removing profile pics from search is that it distracted from ads, and cost advertisers clicks

— Rand Fishkin (@randfish) June 25, 2014

Google is constantly evolving the way it displays search results, to the point that PPC is becoming more and more indistinguishable from natural results.

Therefore it wouldn’t be that surprising if the removal of images was designed to reduce the prominence of organic results.

Another common point of discussion surrounds whether this spells the beginning of the end for Google+.

Now is the time! And first step of Google to kill G+? RT @rjonesx: @aleyda I hope everyone removes their authorship backlinks

— Aleyda Solis (@aleyda) June 25, 2014

Personally I don’t feel this is the case, as G+ is about more than just authorship. 

And anyway, Google hasn’t done away with authorship altogether, only social annotations and images within search results.

While we can only guess as to why Google has removed the images, one thing most people seem to agree on is that Google has removed one of the only reasons for using its authorship mark up.

So… 

Is it still worthwhile having authorship?

Having an image show up in search results was certainly one of the most compelling reasons for using authorship. Now that’s gone, should we all abandon it?

Well probably not, as there isn’t really a great downside to having your Google profile associated with your blogs and articles.

Personally I’m happy to let Google know which sites I’m writing for, on the off chance that it does impact its algorithm at a later date.

Similarly, if you are an authority in a particular subject then it’s still useful to have your name displayed in search results. 

Ultimately though, the main impact from this update may be that in future fewer people sign up for authorship, as it’s undeniable that Google has removed one of the most visible and compelling incentives.

So, Google *incentivate* us to implement Authorship and then takes the incentive away after a while, once we have fallen for it… sigh.

— Aleyda Solis (@aleyda) June 25, 2014

Check Out the SMX East Agenda – Register Now & Save $300

The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX…

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