Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…

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Why I Bought at Walmart and What Does It Say About the Future of Retail

I wanted a bike rack for my Honda Fit. I was going on vacation and wanted to bring our bikes. I also, having worked many years in a family owned business, wanted to buy it locally. Sometimes it just isn’t possible. Here’s my story of how I ended up shopping at WalMart despite my very […]

Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A…

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Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries

Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted…

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Tackling AdWords’ New Default Close Variants Matching Behavior

Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.

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