Search In Pics: Analytics Cupcake, Google Sand Castle & Solar Eclipse
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Solar Eclipse From Google Zurich: Source: Google+ Google Sand Castle Logo:…
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Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
The post Everything You Need To Know About…
Vernal Equinox: First Day of Spring 2015 By Google & Other Search Engines
Today is the First Day of Spring – March 20, 2015, in the Northern Hemisphere but it sure doesn’t feel like it, at least where I am. The snow is falling and the streets and trees are ice cold.
Either way…
Google Drops Who +1’d A Page In Google’s Search Results
For years, Google showed in the search results, when signed in, which one of your friends on Google+ +1’d a page found in the search results. They’ve been doing this since 2012.
I am not sure when…
Does WSJ’s U.S. Antitrust Probe of Google Article Show Google Is Evil?
Back in 2011 Google was being no search bias by the FTC and the charges were dropped.
But now, the Wall Street Journal published documents that were “inadvertently disclosed” about the probe showing how the FTC really wanted to give it to Google.
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Mountain View, We May Have An Update: Google Update Chatter Heating Up.
Over the past few days I’ve been seeing small chatter here and there about the search results shifting around and changing at Google. But as of last night…
Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
The post Need To Grow Your PPC Account? Look To The Search Queries appeared fir…
Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring
Today’s Google Doodle celebrates Spring with a stop-motion illustration of blooming daffodils, tulips and crocuses.
The post Vernal Equinox Marked With A Google Logo To Welcome The First Day Of Spring appeared first on Search Engine Land.
Please vis…
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time…
Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday
Posted by randfish
When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to …
FTC Staff Findings Contradict 2013 Antitrust Decision
Inside the U.S. Antitrust Probe of Google is a look by the Wall Street Journal at the FTC staff report inadvertently released to them under a FOIA request. The staff findings “concluded that Google’s conduct has resulted—and will result—in real harm to consumers and to innovation in the online search and advertising markets.” That is … Continue reading FTC Staff Findings Contradict 2013 Antitrust Decision →
Leaked 2012 FTC Document Called Google A Monopoly, Recommended Litigation
An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action against the company. In early 2013 the FTC formally decided to close its antitrust investigation against Google…
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SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Importance Of XML Sitemaps, “Relevance” Of Citations More Important Than “Authority” & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why You Should Make the Switch to Universal Analytics Now
As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA). Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.…
The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
The post The Importance Of XML Sitemaps In The Age Of Panda appear…
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research.
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign.
Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey.
The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
That’s SEO: Turning Transactional Queries Into Brand Queries On Google
You know you are a good SEO when you are able to make Google think that an informational or transactional query should result in your brand showing up in the knowledge graph section of the search results page…