YP Wants To Compete Directly With Google And Yelp In Local

When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….

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Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our earlier…

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Yoast acquires WPForce.com

Last week we’ve acquired WordPress news site WPForce.com. Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans…

This post first appeared on Yoast. Whoopity Doo!

Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd

A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right,  but also because […]

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How Google Glass Will Change Search — And What It Means For You

Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search…

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For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with…

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Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mobile Barista: Source: Google+ Clouds Inside Google’s Office:…

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