How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome.
Google Doodle For First Modern Olympic Games On Its 120th Anniversary
On Google’s home page today, on Google.com, is a special Google logo, aka Doodle for the 120th anniversary of the first modern olympic games. Today , a 120 years ago was the first modern Olympic games. It started in Athens…
Google: Alt Tags Should Be In The Language Of The Content Of The Page (Localized Alt Tags)
John Mueller of Google answered a question in StackExchange on localization of content. In short, he said you should probably localize all the content on the page, including the alternative text for images…
Google Employees Do Get PR Training For Webmaster Outreach
Yesterday, I did a one-on-one interview with former Google spam fighter, Murat Yatagan, on Google+. Murat hasn’t worked at Google in about a year, but he was very involved in spam fighting and webmaster outreach…
Google Posts Live Webmaster Hangouts Schedule
People ask me all the time to ask Google questions on their live hangouts. I cover a lot of the hangouts, a lot of what John Mueller and friends say but I honestly do not ask that many questions. I don’t ask the questions because I feel bad hogging t…
First modern Olympic games 120th anniversary marked with 4 Google doodles
Doodler Olivia Huhn created four separate doodles, representing the marathon, shot-put, weight-lifting and gymnastic Olympic events.
The post First modern Olympic games 120th anniversary marked with 4 Google doodles appeared first on Search Engine Lan…
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey … read more
What Should We Learn from Pornhub’s Marketing?
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Post from Jodie Harris
Local U Video Deep Dive: Should you spam Google Maps?
Join Mary Bowling and myself at Local U for our weekly Deep Dive as we look at some of the issues around spamming Google Maps from the agency and business point view.
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Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
Th…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.
Google: Toolbar PageRank Won’t Flow With HTTPS Migration Because It’s Dead
We know that when you migrate from HTTP to HTTPS, Google does an extra special effort to pick up on the migration faster and pass all the signals…
Google: HTTP/2 Doesn’t Have A Direct SEO Benefit But Makes For Faster Sites
Google’s John Mueller wrote on Google+ that both browsers and crawlers support HTTP/2 web server configuration and he recommends that if you have a choice, you go with it. But he made it clear that going HTTP/2 with your server does not have a direct …
Google My Business Expands Latitude & Longitude Bulk Upload For All
In November, Google enabled select countries to upload their latitude and longitude coordinates in their data upload process. But now…
April 2016 Google Webmaster Report
This past month we still didn’t get that Penguin update but we are still crossing our fingers. We did see some signs of updates this past month but it wasn’t Penguin – some think possible Panda shuffles…
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
The post 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) app…
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a plan for you…
24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.