Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine
After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.
The post Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine appeared…
Optimization On The Content Battleground: Human + Machine Learning
When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data.
The post Optimization On The Content Battl…
Google Moves The Map & Local Pack Below The Fold
It seems like Google has moved the Google Map and local pack results below the fold when searching for local intent queries in the Google Search.
Linda Buquet posted about it yesterday on her Local Search Forum asking if this was just a test because s…
Bing May Omit Other Pages Of Search Results For Long Tail Queries
This is a bold move by Bing! If you search for some long tail queries such as [specifications for black iphone 6 64GB], [google maps local intent pack] or others, Bing may show you only one page of search results.
Google: ccTLDs Can Get US Traffic Also, No Need To Worry
A Google Webmaster Help thread has a webmaster who has a ccTLD, specifically a .com.au (Australian top level domain) and he is concerned that over the past four months or so, his US origin traffic from Google search has spiked…
Google Mobile Friendly Test vs Webmaster Tools Mobile Usability Reports
We are all looking forward to the mobile friendly algorithm being released by Google on April 21st, and with that comes a lot of preparation. Some of the tools being used are Google’s mobile testing tool and the mobile usability reports within Google W…
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Little Fanfare as Yahoo Leaves China
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
5 Techniques to Ensure Your Content is User Focused
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
Post from Daniel Bianchini
11 Ways for Local Businesses to Get Links
Posted by Casey_Meraz
Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines.
…
SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
honest talk about what to do when a campaign fails spectatcularly on you
Heres’ a quotable: “For every 10 clients we take on, 1 or 2 just shits the bed. It’s how we handle THOSE sticky situations that keeps our clients coming back.”
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft’s search engine has added smartphones to the device-targeting changes made this past fall.
You, Robot.
The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
Yahoo Search Adds A Mortgage Calculator
Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is Bing.
The post Yahoo Search Adds A Mortgage Calculator appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
The forced migration could lead to competing ad serving in your account if you haven’t take action.
The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.
Please visit Sea…
Google harmed ‘innovation in online search and ad markets’: FTC
The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s largest search engine in what likely would have been the largest antitrust since the United States government sued Microsoft in the late 1990s.
At the time, Google not surprisingly hailed the FTC’s decision as evidence that the company had never been a negative force for consumers or its advertiser customers. But last week, documents from the FTC’s investigation were inadvertently released as part of a Freedom of Information Act request and they paint a different picture of Google.
The documents reveal that FTC staffers responsible for the investigation concluded Google’s “conduct has resulted—and will result—in real harm to consumers and to innovation in the online search and advertising markets.” Among the findings detailed in the documents:
- Evidence suggested that Google favored its own vertical properties over those of competitors.
- Google scraped content from third parties and threatened to remove those parties from search results if they didn’t let it use that content.
- The search giant used various tactics to deter advertisers and partners from running ads or working with other search engines.
As part of its settlement with the FTC, Google agreed to make changes related to some but not all of these issues and according to a statement, Google is adamant that it was vindicated by the FTC’s decision not to pursue legal action. In that statement, Google General Counsel Kent Walker added, “Speculation about potential consumer harm turned out to be entirely wrong. Since the investigation closed two years ago, the ways people access information online have only increased, giving consumers more choice than ever before.”
But the FTC documents have received attention because the agency’s findings seemed to provide ample cause for a different outcome. “This document appears to show that the FTC had direct evidence from Google of intentional search bias,” Luther Lowe, the vice president of public policy for Yelp, told the Wall Street Journal. Yelp was one of the companies that complained to the FTC about Google’s behavior.
As the Wall Street Journal points out, “It is unusual for the commissioners to not take staff recommendations. But in this case, they were wrestling with competing recommendations, including a separate report from the agency’s economic bureau that didn’t favor legal action.”
The FTC’s decision two years ago could prove even more impactful as Google continues its push into vertical markets like auto insurance. But Google has arguably become more vulnerable in the past two years as well. The company still has a dominant share of the search market, but that has slipped recently. Many believe that Facebook, which has seen its ad business soar, is becoming a real threat to Google’s ad dominance. And upstart social platforms like Snapchat, while not direct Google competitors, serve as a reminder that Google has failed to develop a competitive social platform of its own.
None of this means that the FTC’s past findings don’t open old wounds or raise legitimate concerns, but it’s also clear that in today’s booming digital economy, no tech company, however powerful, can use its power to stifle innovation for too long, and those that try in the long run will probably only make themselves less competitive.
3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
The post 3 Awesome Things You Can Do With The AdWords Dimensions Tab appeared first on Search Engine Land.
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Google Technical Advice On Making A Static Web Page Mobile/Responsive Friendly
Old legacy sites are honestly one of the hardest web sites to make mobile-friendly. New web sites that are custom built or running off a popular CMS are relatively easy to convert but old static web sites are a real pain…
Google Now Nearby Photos From Friends
Brad Brewer posted on Google+ that Google has added yet another Google Now card. This one uses Google+ photos from your friends but based on your current location.
So it will show you photos, as you travel…