Google My Business Categories Now Requires A Primary Category
Jade Wang from Google announced in the Google Business Help forums that Google My Business Locations now have the ability for businesses to set their primary business category…
Google News Supports Sitemap Only Crawling
I personally learned a lot from the Google News Webmaster Hangout on Google+ from a couple weeks ago and I keep pulling out pieces of that knowledge for you guys.
The next thing I learned was that if you wanted to…
Google Search Now Warns Before You Visit Sites That Trigger Unwanted Downloads
Remember last week, many many sites noticed their site was labeled with this site may be hacked warnings in Google Search…
Google Panda Turns Four Years Old Today
Can you believe it has been four years since the Google officially released their Panda algorithm update? Before that, Google was getting a tremendous amount of flack over the quality of their search results and then Panda touched down.
Panda 1.0 was r…
SEO Platforms: How To Get The Most Of The Demo Call
Getting ready to demo some SEO software platforms? Be sure to come armed with questions, from the newly updated SEO Platforms 2015: A Marketer’s Guide
The post SEO Platforms: How To Get The Most Of The Demo Call appeared first on Search Engine Land.
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5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.
Google My Business Upgrades Business Photos
Google has just announced a major update to Google My Business that finally rationalizes photos and their use across all of the places where your listing is shown. From the post: Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to Google My … Continue reading Google My Business Upgrades Business Photos →
3 Myths That Block Mobile Marketing Success
These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.
Social and SEO Work Better Together
While Facebook likes and Twitter followers don’t directly affect search rankings, social and SEO work hand-in-hand.
Using Personas to Drive Quality Traffic: An Interview With Grant Simmons, Homes.com
In advance of his session at ClickZ Live New York, Grant Simmons of Homes.com shares tips for using personas to drive quality traffic to your website.
Online to Offline: The Next Generation of Search
Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop.
AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
Unused ads, ad groups and campaigns will be deleted and “remove” will be a permanent move across the board.
The post AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove appeared first on Search Engine Land.
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It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land.
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Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu
Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he expects it to move to.
Email marketing for your online shop
While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…
This post first appeared on Yoast. Whoopity Doo!
Google Now Warns You Before You Visit Sites That Contain Harmful Downloads
Google releases a new security measure to warn users before they visit sites that contain nefarious downloads.
The post Google Now Warns You Before You Visit Sites That Contain Harmful Downloads appeared first on Search Engine Land.
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Optimizing For The Google Quick Answers Box
Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google’s Quick Answer box.
The post Optimizing For The Google Quick Answers Box appeared first on Search Engine Land.
Please visit Search Engin…
Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here’s some insider advice for getting to the top of the rankings.
Preparing for Penguin 4.0: A Google Penalty Prevention Protocol
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
Google AdSense Tests Arrows In Center Of Ads & White Patterned Design
Google seems to be tested two new ad styles for their AdSense ad units.
One design places the enclosed arrow in a circle within the center of the ad unit and the other design uses a transparent white, with patterns through the background…