SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says New Parents Perform Twice As Many Searches As Non-Parents According to a recent survey conducted by Google’s Think Insights, new and expecting…
Please visit Search Engine Land for the full article.
Google Says New Parents Perform Twice As Many Searches As Non-Parents
According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are…
Please visit Search Engine Land for the full article.
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford.
Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1
As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on…
Please visit Search Engine Land for the full article.
Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code.
Thoughts on 404 Not Found error pages
Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this,…
This post first appeared on Yoast. Whoopity Doo!
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help.
It isn’t good.
It calls out two very large SEM companies …
Publishers Upset Over New Google AdSense Earnings Screen
A WebmasterWorld thread has several publishers upset over the new beta Google AdSense console. Their issue is, the overview screen is missing two data points they enjoy seeing…
SearchMetrics Shows Expedia’s Google Traffic Return, But Did It Ever Drop?
In January, we reported how Expedia may have been penalized by Google because SearchMetrics showed a huge drop in search visibility for the company’s website.
Now, after about three months, SearchMetrics is showing an increase in their Google traffic….
7 SEO Truths Every Business Leader Must Understand
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
Please visit Search Engine Land for the full article.
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.
Bing Now Searches Music That You Can Listen & Play On Xbox Music
PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can’t leave behind] on Bing, on the right hand panel, you will see a box for “Listen to music.” There you will be able…
Please visit Search Engine Land for the full article.
Tracking the Same Person Across Different Devices with Google Analytics
As we continue towards a more customer-centric approach with Universal Analytics, we want to segment users based on their actions and identify those 20% of the customers that make up 80% of your revenue and be able to understand their needs and wants. We can track events, build out segments, and see the devices that […]
Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
Statistical Significance for CRO: 6 Things You Need to Know
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke.
Stop Paying Facebook – Migrate Your Social Fans into CRM
Migrating your Facebook fans into your database, so you can target them with more relevant offers and content and lower your Facebook advertising costs.
Post from Russell O’Sullivan on State of Digital
Stop Paying Facebook – Migrate Your Social Fans into CRM
Google Shows Ratings Snippet 8 Out Of 11?
Dan Barker spotted a fun rich snippet in Google where the ratings displayed for an IMDB movie result was 8 out of 11. Out of 11, not 10…
Bing Ends Sponsorship Deal With WNBA’s Seattle Storm
After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing…
Please visit Search Engine Land for the full article.
PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.
Yahoo News Digest App Hits Android & Goes International
Earlier this year Yahoo continued its mobile push with the release of their mobile news app “Yahoo News Digest” for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today Yahoo News Digest is expanding out to more devices in more…
Please visit Search Engine Land for the full article.