WordPress & AMP: part II
My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with […]
Google Has Confirmed They Are Removing Toolbar PageRank
It’s official, Google has decided to fully kill off toolbar PageRank from their browser tools.
The post Google Has Confirmed They Are Removing Toolbar PageRank appeared first on Search Engine Land.
Please visit Search Engine Land for the full article…
Is your team OBSESSED with social media marketing? Register for SocialPro and score deep discounts for your entire team.
If your team is like ours, you are obsessed with optimizing, extending and creating social media marketing success. Give your marketing team the tools and insights they need to accelerate paid, earned and owned social media marketing skills by sending them to Marketing Land’s SocialPro conference….
Please visit Search Engine Land for the full article.
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
The post The great account structure debate at SMX West 2016 appeared first on Search…
SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
The post SMX West: Content, your brand and the battle for custo…
Google Flights’ new search features let users filter searches by travel interests
Travelers can perform Google Flight searches without needing to enter a specific date or even place.
The post Google Flights’ new search features let users filter searches by travel interests appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Is the Future of Local Search Packless?
Google wants to make search and actions from search fast, content rich and profitable. They want to become the place (not unlike Facebook) were people go, the consume, they buy. Unlike news organizations that have the chops to do AMP pages most small businesses will take years before they achieve that level of being able … Continue reading Is the Future of Local Search Packless? →
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Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
Google Pre-2005 Use To Test Swapping Position 2 & 4 For Years
Another tidbit that came out of Google Paul Haahr’s SMX West talk was an experiment Google ran before he even joined the company 14 years ago. He said they ran this long term experiment from 2001 or so through 2005 where they would swap positions 2 a…
Google’s Paul Haahr: We Don’t Fully Understand RankBrain
At SMX West last week, Google’s Paul Haahr, a top engineer involved in core ranking, had a keynote Q&A with Danny Sullivan. He said many interesting things including that Google doesn’t fully quiet understand RankBrain…
Google’s First Part Of Query Analysis Is Entities Discovery
Again, at SMX West last week, Paul Haahr from Google said that when Google launched their knowledge graph in 2012, they decided to put entities at the forefront of their query analysis…
Google AdWords Automatic Scheduled Uploads
Google announced on Google+ a new automated feature to let you automatically set scheduled uploads for your AdWords ads.
Google AdWords can now automatically update your business data daily, weekly…
Google International Women’s Day 2016 Video Doodle
Today on Google’s home page worldwide is a special video doodle, logo, for International Women’s Day 2016.
The video uses the hashtah #OneDayIWill…
How to Design the Web User Experience from Hell
User experience is supposed to be the most important aspect of Web design today but you won’t find any scientific proof of that if you look at what Web publishers and advertisers are doing. If we were to judge how…
What should I do when my site has been hit with a Google penalty?
What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
International Women’s Day Google logo celebrates females with #OneDayIWill video
For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…”
The post International Women’s Day Google logo celebrates females with #OneDayIWill video appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Identify your Best and Worst Clients with the Assessment Chart
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted an exercise […]
Post from Steve Morgan
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
10 Ways to Use Images for Link Building
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
The post 10 Ways to Use Images for Link Building appeared first on Kaiserthesage.