RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

After slowing down after the holiday season, US paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…

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Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….

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Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…

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Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.

Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…

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Bing & Cortana To Get Academic Search Integration At A Whole New Level

Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they “will be able to point the way to a wealth of information from the academic community.” Microsoft explained that currently…

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Changing Existing Links: Perfectly Normal — Except When It Isn’t

You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias…

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company’s path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. […]

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples is a post from: Occam’s Razor by Avinash Kaushik