Bing Rewards Program Now Available On iOS & Android Devices

Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon”…

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Searching For Super Bowl Ads? Watch Our Official Playlist

With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as…

Please visit Search Engine Land for the full article.

Searching For Super Bowl Ads? Watch Our Official Playlist

With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as…

Please visit Search Engine Land for the full article.

Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories

Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links. The question posed was: Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a…

Please visit Search Engine Land for the full article.

Google Testing Location Answer Box

Pete Meyers of Moz just pointed out an unusual new feature that Google is testing: Location Answer Box. Darren Shaw noted that it was visible via Firefox. I see it regardless of whether location is set or whether I am logged in, if the query is specific enough to generate a single answer. IE Dress […]

A Study In Quantity: Sometimes Less Is More

There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]

Apple Maps May Trust Yelp Data More Than Others…

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the […]

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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

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Report: Google Close (Again) To EU Antitrust Settlement

The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous…

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Google May Be Forced To Pay $1 Billion To Patent Troll

A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of…

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