Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…

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Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card

Yahoo sees fit to send me a Christmas card. My Christmas message to Yahoo: Save the Bandwidth and FIX YOUR PRODUCT. There was a post in the Local U Forum the other day pleading for help with dupes at Yahoo. Here was Nyagoslav’s response: “There is currently no way to remove duplicate listings on Yahoo! … Continue reading Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…

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Why Android in Car is Very Unlikely to Happen

Reuters has an exclusive report that Google’s next version of Anroid will be car ready for use without a phone. “Allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones“. I have a hard time seeing this happening.  For a number of reasons. Cars, like the iPhone, are integrated … Continue reading Why Android in Car is Very Unlikely to Happen

Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:…

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SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…

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To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.

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