Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex
As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January…
With great names comes great responsibility.
In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those ignorant people who still insist on calling Joost “juiced”.…
This post first appeared on Yoast. Whoopity Doo!
Should a Local Business Use Just a Local Page or a A Brand Page And a Local
I have written before about the fact that it is not possible to merge a G+ Page for local with other page types like brand or company. But the question of the relative value of one page versus another is an om-going question for me. Is there a benefit to having both page types if […]
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events.
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…
Please visit Search Engine Land for the full article.
Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More
Is it just me, or does it seem like Google starts celebrating April Fools’ Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we’ve been covering for years now: Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube…
Please visit Search Engine Land for the full article.
Content Posts We Loved In March
With so many blog posts flooding our industry day after day, it can feel exhausting just trying to keep up with what’s new and important. source Enter SEER’s content round-up, where we share a few articles that we’ve actually read, enjoyed, and think are important for you to read, too. 1. Press Publish 2: Karen […]
Google’s Matt Cutts On How They Evaluate New Search Algorithms
Google’s Matt Cutts, the head of search spam, posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that…
Please visit Search Engine Land for the full article.
US Court Says Baidu Has Free Speech Right To Censor Search
Late last week Chinese search engine Baidu succeeded in gaining dismissal of a lawsuit by pro-democracy activists based in New York (Zhang et al. v. Baidu.com, Inc). Plaintiffs had sued in the US and argued that Baidu improperly blocked them from seeing content on the search engine. Specifically,…
Please visit Search Engine Land for the full article.
A (Pretend) Open Letter From Google To Local Directory Sites
To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our […]
Please visit Search Engine Land for the full article.
YouTube Reveals the Secret Formula to Content Marketing Success
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
Google Webmaster Tools Index Status Showing Data For HTTPS Protocol
Google has announced they’ve added “more precise” data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each indexed URLs for each protocol, specifically both for HTTP and HTTPS, as well as for verified subdirectories. Google said this…
Please visit Search Engine Land for the full article.
More Precise Index Status Data for Your Site Variations
Webmaster Level: Intermediate
The Google Webmaster Tools Index Status feature reports how many pages on your site are indexed by Google. In the past, we didn’t show index status data for HTTPS websites independently, but rather we’d included everything in the HTTP site’s report. In the last months, we’ve heard from you that you’d like to use Webmaster Tools to track your indexed URLs for sections of your website, including the parts that use HTTPS.
We’ve seen that nearly 10% of all URLs already use a secure connection to transfer data via HTTPS, and we hope to see more webmasters move their websites from HTTP to HTTPS in the future. We’re happy to announce a refinement in the way your site’s index status data is displayed in Webmaster Tools: the Index Status feature now tracks your site’s indexed URLs for each protocol (HTTP and HTTPS) as well as for verified subdirectories.
This makes it easy for you to monitor different sections of your site. For example, the following URLs each show their own data in Webmaster Tools Index Status report, provided they are verified separately:
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HTTP
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HTTPS
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The refined data will be visible for webmasters whose site’s URLs are on HTTPS or who have subdirectories verified, such as https://example.com/folder/. Data for subdirectories will be included in the higher-level verified sites on the same hostname and protocol.
If you have a website on HTTPS or if some of your content is indexed under different subdomains, you will see a change in the corresponding Index Status reports. The screenshots below illustrate the changes that you may see on your HTTP and HTTPS sites’ Index Status graphs for instance:
HTTP site’s Index Status showing drop
HTTPS site’s Index Status showing increase
An “Update” annotation has been added to the Index Status graph for March 9th, showing when we started collecting this data. This change does not affect the way we index your URLs, nor does it have an impact on the overall number of URLs indexed on your domain. It is a change that only affects the reporting of data in Webmaster Tools user interface.
In order to see your data correctly, you will need to verify all existing variants of your site (www., non-www., HTTPS, subdirectories, subdomains) in Google Webmaster Tools. We recommend that your preferred domains and canonical URLs are configured accordingly.
Note that if you wish to submit a Sitemap, you will need to do so for the preferred variant of your website, using the corresponding URLs. Robots.txt files are also read separately for each protocol and hostname.
We hope that you’ll find this update useful, and that it’ll help you monitor, identify and fix indexing problems with your website. You can find additional details in our Index Status Help Center article. As usual, if you have any questions, don’t hesitate to ask in our webmaster Help Forum.
Posted by Zineb Ait Bahajji, WTA, thanks to the Webmaster Tools team.
Bacon Mouthwash: How to Pull Off an April Fool’s Prank
This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists.
I know what you’re thinking.
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy.
Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibili…
Google Webmaster Team Moves Offices & Gets Signage
On Friday, the Google Webmaster Help account posted a picture on Google+ of a new sign outside of the Google Webmaster Team office. What they wrote was…
A Shorter Google Title Tag After Redesign? Maybe.
Google has a new design and with that your title tag length, the blue clickable link in the Google search results, may be impacted.
Pete Meyers from Moz posted New Title Tag Guidelines & Preview Tool…
Time To Get Creative With Your Link Removal Requests
One trend we’ve seen in the past year or so is that link builders are now extremely busy with link removals. Getting links to your web site has never been easy, it is a talent to get webmasters to read your link requests. But getting link removed is …
Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results
We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying…
Please visit Search Engine Land for the full article.