SearchCap: The Day In Search, February 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there …
Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….
Please visit Search Engine Land for the full article.
Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games
Google’s home page today celebrates the start of the 2014 Winter Olympics and also protests Russia’s stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google’s logo adopts rainbow colors symbolic of gay pride.
10 years of Facebook (infographic)
Facebook turned 10 years old this week. An overview of a decade which changed many lives.
Post from Bas van den Beld on State of Digital
10 years of Facebook (infographic)
Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet
Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our earlier…
Please visit Search Engine Land for the full article.
Best Practices When Using Yelp for Business
We’re all guilty of it! At one point or another we’ve all had such a bad experience with a business that we want to tell everyone and their mother so the company doesn’t make another cent off of you and your friends. It’s well known that word of mouth can be damaging enough; however, in […]
Check Google To See If Your Name Triggers SafeSearch Before You Go With It
There is this ultra-orthodox religious Jewish magazine named Ami Magazine, I was actually profiled in it a few months ago. The interesting part is that when you Google the name, [ami magazine]…
Possible Bug May Drop Your Whole Site With Google’s URL Removal Tool
A webmaster posted an issue in the Google Webmaster Help forums with the Google URL Removal tool.
In short, the site he is working on was hacked. He is using the tool to manually remove the hacked pages from Google, one by one…
Google Boots Large German Agency & Clients For Link Schemes
Last night, the spam czar of Google, Matt Cutts tweeted the expected, that they penalized a German link network.
This time, Cutts did not call out which network, instead he said Google went after a Germany agency and their clients over their link netw…
Digital Marketing Research Publications for week 6 2014
An overview of research published around the web around Digital Marketing topics. Week 6 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 6 2014
Yoast acquires WPForce.com
Last week we’ve acquired WordPress news site WPForce.com. Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans…
This post first appeared on Yoast. Whoopity Doo!
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search.
Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd
A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I’m passionate about, not only because it is one of the most difficult things in SEO to scale and do right, but also because […]
Please visit Search Engine Land for the full article.
How Google Glass Will Change Search — And What It Means For You
Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search…
Please visit Search Engine Land for the full article.
For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with…
Please visit Search Engine Land for the full article.
Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mobile Barista: Source: Google+ Clouds Inside Google’s Office:…
Please visit Search Engine Land for the full article.
Starting Next Week: The Friday Commentary, To Help You Go Forward
State of Digital starts a weekly commentary about where the digital industry is going, with big names adding their views.
Post from Bas van den Beld on State of Digital
Starting Next Week: The Friday Commentary, To Help You Go Forward