SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local ads, Google searches podcasts & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Hotel Local Packs Now Showing Paid Tag Promo
Remember back in 2010 when Google rolled out “Tags” to allow for paid enhancement of your local listing? Well, at least in the Hotel world, its deja vue all over again as these paid insertions into the free Local Pack seem to have made a comeback. The Local Pack which has been the last bastion of “free” placement … Continue reading Google Hotel Local Packs Now Showing Paid Tag Promo →
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Robots.txt 503 = SEO Death: A Tragedy In 4 Acts
Another stellar entry in the long-running SEO Death series: Thanks to Julie Kosbab, our Director of Enterprise SEO, for her continual inspiration…
The post Robots.txt 503 = SEO Death: A Tragedy In 4 Acts appeared first on Local SEO Guide.
Google AdWords Order IDs Now In AdWords Conversion Tags For Better Conversion Metrics
Google announced on Google+ that they have added a new feature named Order IDs that allow you to add a unique identifier into your AdWords conversion tags to help reduce duplicate conversion data…
Google: Recover From A Manual Action? You Still May Have To Recover From An Algorithmic Penalty
In the Google Hangout this past Friday on Google+ with John Mueller, John discussed how manual actions and algorithmic penalties are different…
Google Maps Local Pack Showing Obvious Duplicates Listings
I love the Local Search Forum because these SEOs are so knee deep into the local search results that it is amazing what they pick up on. One local SEO said she thought that Google had a handle on not showing duplicate listings in the local pack…
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Serial fans rejoice — You can now listen to podcasts directly in Google app on Android
Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.
The post Serial fans rejoice — You can now listen to podcasts directly in Google app on Android appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Event Recap: Paid Search in 2016, You Ready?
Are you ready for PPC in 2016? We’re not even halfway through the year and there have already been major game-changes to the paid search landscape!
If you didn’t happen to attend Seer’s Paid Search in 2016 event you missed out on essential answers to this very question delivered by four top experts in the paid search industry.…
The post Event Recap: Paid Search in 2016, You Ready? appeared first on Seer Interactive.
Android GoogleBot Smartphone User-Agent Did Go Live This Week
A month ago we reported that Google is dropping the iPhone user agent for the Android version and that would happen on April 18th.
I actually checked this morning to see if the Google Search Console removed the “upcoming” version so webmasters can che…
Google Displaying A Featured Snippet From User Generated Comments
Bill Elward spotted a featured snippet in Google that doesn’t use the primary content on the page but rather pulls from the comments section of the page. He posted the example on Twitter.
The query is [how much is gap insurance] and what comes up for…
Is Zombie Traffic Just Mis-Matched Traffic?
For what feels like half a year or more, zombie traffic has been plaguing all sorts of websites.
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How mobile transformed an 80 year-old catalogue retailer
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.
Google makes updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
The post Google makes updates that will affect local search marketers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
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23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
The post Brand bidding & PPC optimization: eff…
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
Yoast SEO 3.2
Today we’ve pushed out Yoast SEO 3.2. This release’s most notable feature is the addition of a help center to every settings page. You’ll remember we released tutorial videos a while back. These videos are now available right where you’d need them: on the tab that each video discusses. Other changes include accessibility improvements and tons of […]
What I Learned From Really Long Form Content Production
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]
The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.
Facebook and AdWords: Better Together
Tara West gives some amazing tips on how to combine both Google’s astounding reach and Facebook’s unparalleled targeting opportunities when used together – to unleash a new world of possibilities for targeting the right customer.
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Site Speed for Content Marketers
Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]
The post Site Speed for Content Marketers appeared first on Builtvisible.