SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is curre…
The iOS App Business for Retailers is About To Get a Little Crazy
MacRumors reports that iOS8 features the app for nearby retailers showing up on your phone’s lock screen. For example, if you are in a Starbucks, the Starbucks app icon will appear on your lock screen: “It appears that Apple will also suggest apps that are not installed when visiting certain locations. For example, a Twitter […]
The post The iOS App Business for Retailers is About To Get a Little Crazy appeared first on Local SEO Guide.
Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re…
Please visit Search Engine Land for the full article.
Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data, …
EU Regulators Meet Amid “Right To Be Forgotten” Confusion
The caution “be careful what you wish for” might be appropriate going into a meeting of 28 European privacy regulators in Brussels this week. Following the European Court of Justice’s creation of the Right to Be Forgotten (RTBF) and Google’s launch of a web form to field…
Please visit Search Engine Land for the full article.
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.
New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream’s free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the “AdWords Landing Page Grader.” Advertisers can use this data to improve landing pages and get more from their PPC investment.
Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
Please visit Search Engine Land for the full article.
New Google Direct Answer Type: YouTube Video?
Brian Alaway of Brian Alaway Consulting has spotted what appears to be a new YouTube Video Knowledge Graph direct answer type inserted at the top of the serps. Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus, Geometry Answers, […]
The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new…
Please visit Search Engine Land for the full article.
18 Lessons Learned In Leveraging Event Marketing For B2B SEO
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by…
Please visit Search Engine Land for the full article.
You Can Now Connect Your Google+ Page With Your Google Maps Listing
You can finally connect your Google+ company page to your Google Maps listing.
For the past year or so, I had two listings for my company in Google+. Then, somehow, I had a third. Now…
Surprise: Most Of You Dislike The New Google Design For Ads & Results
Back in March, Google launched their redesigned search results page, which removed the yellow background color for the ads and gave things a bit more spacing. Jon Wiley from Google said then the new design “improves readability and creates an overall …
Loch Ness Monster Transit Directions In Google Maps
On Google+, Google posted a new Google Maps easter egg that lets you do directions by Loch Ness Monster aka Nessie.
Google wrote…
70%+ Want Public Disclosure Of Google Penalties
Back in February we covered the topic of penalty disclosure and asked our audience if Google should confirm, publicly…
June 2014 Google Webmaster Report
May was an incredibly busy month for Google SEO related topics, specifically seeing Panda 4.0 roll out, the Google Spam algo being updated, press release sites taking a dive and several unconfirmed updates that Google wouldn’t talk about…
More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google’s Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can’t get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.
Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass
Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app….
Please visit Search Engine Land for the full article.
Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite.