If Online Ad Targeting Works, Does More Targeting Work Better?

A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…

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Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available

Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and…

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Live @ SMX West: Meet The Search Engines

Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a…

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Why You Got the Google Places Email & What You Should Do

Over the past few weeks, Google has been moving a large number of listings from the old dashboard to the new one. Often these dashboards held listings that were claimed into more than one account or had been claimed in multiple ways. When there was a conflict in either scenario Google sent out an alerting […]