Despite Documented Performance Lift Brands Still Confounded By Local Search
Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…
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Bing Integrates AMBER Alerts and Updates Local Search on Mobile
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card
Yahoo sees fit to send me a Christmas card. My Christmas message to Yahoo: Save the Bandwidth and FIX YOUR PRODUCT. There was a post in the Local U Forum the other day pleading for help with dupes at Yahoo. Here was Nyagoslav’s response: “There is currently no way to remove duplicate listings on Yahoo! … Continue reading Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card →
Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Why Android in Car is Very Unlikely to Happen
Reuters has an exclusive report that Google’s next version of Anroid will be car ready for use without a phone. “Allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones“. I have a hard time seeing this happening. For a number of reasons. Cars, like the iPhone, are integrated … Continue reading Why Android in Car is Very Unlikely to Happen →
Video Recap of Weekly Search Buzz :: December 19, 2014
This week in search, I cover how we have not seen much Panda movement since mid-October. Googleâs Freebase announced they are closing up shop…
Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:…
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3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
Bing Search Adds AMBER Alerts
Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box.
The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land.
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Google Images Germany Switches To Framed Previews
Google Image search back inJanuary 2013, changed their design to show a preview of the image, directly in the Google Image search results, behind a black bar.
Google Germany seems to have dropped that feature. Via Martin Ice Web in the WebmasterWorld…
Bing Predictions: Bing Predicting 2015
Bing is very into their predictions, it has been pretty solid at predicting a lot of outcomes on a lot of events in 2014. So for the end of 2014…
Google News To Offer Their Own Newsletter To Publishers
Google News will be publishing a newsletter for publishers every now and then. The first one should be coming soon.
Stacy Chan from the Google News team posted in the Google News Help forum about it…
Google Wants Non Secure (HTTP) Sites To Have Warning
Google Chrome is submitting a proposal to change the behavior around how browsers mark HTTPS sites as secure but HTTP sites as nothing.
They want HTTP sites to specifically carry a warning label that it is not secure. Kind of how when you go to an HT…
Karolina Kruszy�ska Hangs Up Her Google Spam Fighting Gloves
Karolina KruszyÅ”ska, a Google spam fighter who focused on Polish spam and was the face between Polish webmasters and Google, is leaving the Google webspam team and going into a completely different space…
4 SEO Answers Your Development Team Needs in 2015
As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.
Information Architecture for SEO – Whiteboard Friday
Posted by randfish
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are sev…
SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…
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New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called “store visit measurement,” advertisers in the U.S. can decide which products to include in their search listings.
To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: SEO Tools Marketer’s Guide
Are you considering an SEO software tool or curious why you need one? This report will help you navigate the SEO tools marketplace and understand how recent social media and marketing trends affect the growth in this market.It includes the latest indus…