Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…
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Up Close @ SMX Advanced: Local Super Therapy Session
Local SEO is a tough beast to tame, so it wasn’t surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the…
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Friday Infographic: The psychology of Sharing
As marketers we all want our content to be shared. Preferably with as many people as possible. For that reason it is good to understand the sharing principles.
Post from Bas van den Beld on State of Digital
Friday Infographic: The psychology of Sharing
Google Supports Gay Pride Month With Rainbow Colored Banner For LGBT Related Searches
Continuing its commitment to gay rights, Google has designed a rainbow colored banner to accompany LGBT related searches throughout June to show its support for gay pride month. Search terms like “same-sex marriage”, “gay rights” and “LGBT” will return a search…
Please visit Search Engine Land for the full article.
Personalized Certificates & Public Profiles Pages For Google Partners
Google announced that Google Partners now have two new ways to share their AdWords certification with prospects or clients.
(1) You can now get a personalized HTML certificate that you can showcase.
(2) You can now also use your sharable public profi…
The MetaFilter Google Update Is In Process Says Google’s Matt Cutts
As you may remember, MetaFilter got nailed by an unconfirmed update on November 17, 2012 that Google denied.
Google has now confirmed that update, 1.5 years later…
Google’s Gay Pride Banner Live In Search Results
Every year for Gay Pride Month, Google has dressed up their top bar, like they do for the year-end holidays, with rainbow colors. This year, the colors are much more vibrate…
Google Flight Search Gets Full Screen & I’m Feeling Lucky Button
Google Flight Search has announced new features, they include:
(1) Full Screen Mode (2) Most Popular Destinations (3) I’m Feeling Lucky Button…
World Cup 2014 Google Logo Day 2 Mirrors Opening Ceremony With Dancing Trees & Drum
Today’s Google logo continues the FIFA 2014 World Cup celebrations with a dancing tree and drum-playing letter “e” to mimic Brazil’s World Cup opening ceremony. From the Google Doodle homepage: The World Cup opening ceremony was so inspiring–and what an unbeleafable…
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MSFT: No Plans To Monetize Cortana Yet, But We Do Want Her To Be Pervasive
It’s far too early to consider monetizing Cortana, Microsoft’s new virtual personal assistant, but the company is already thinking about how to scale her across different devices, platforms and around the world. Those were two of the key points from Microsoft’s keynote…
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Pre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you’re looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a look at this question in this weeks Friday Commentary.
Post from Andy Betts on State of Digital
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday
Posted by randfishWhen ranking for incredibly competitive keywords just isn’t a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today’s Whiteboard Friday, Rand explains just what that means and how …
Google’s Payday Loan Algorithm 3.0 Rolling Out Now
Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said,…
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SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that…
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SPONSOR MESSAGE: International Search Trends & Opportunities
Join us Tuesday, June 24th at 1:00EDT (10:00PDT) to hear Maria Whatley and Elena MacGurn of Covario and Lenovo’s Donna Bedford discuss the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns. During the…
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With Guided Search, Is Pinterest the “Next” Search Engine?
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
Google Introduces Richer Flight Search Experience
Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the…
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Google Payday Loans Algorithm Update Launch is Imminent
Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google’s Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.
AdWords Best Practices Resource Center Opens for Digital Marketers
We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with…
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