12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here’s a checklist of strategies and things to think about now to end the year the on a triumphant note.
Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-rela…
On Our Wait-List? You Get a Moz Analytics!
Posted by Anthony Skinner
It is with great pleasure that I announce the wait is over! That’s right, we are now letting people from our wait-list into Moz Analytics!
In many ways, I feel like a not-as-cute version of Oprah Winf…
Apple Maps Sends Two Users Driving Across An Airport Runway
Despite some observers saying that Apple Maps on iOS 7 is better than Google Maps, that’s definitely not the case for anyone trying to drive to the Fairbanks (Alaska) airport recently. As the Alaska Dispatch newspaper reported on Tuesday, Apple Maps has sent out-of-towners driving dangerously…
Please visit Search Engine Land for the full article.
How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.
My Best Kept SEO Secret on How to Rank for Competitive Keywords
As expected, SEO has gotten a bit more difficult, especially now that Google is pushing to encrypt a bigger portion of their search traffic data from Analytics (100% keyword not provided).
Knowing the keywords that really work and drive results has been a core factor of why SEO is a force to reckon with. But without it doesn’t really imply the demise of SEO as a marketing practice.
The post My Best Kept SEO Secret on How to Rank for Competitive Keywords appeared first on Kaiserthesage.
For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback
Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth. The head of…
Please visit Search Engine Land for the full article.
Major Search Engines and Directories
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Try Our New Free SEO Training Tool
So Marty and I have made a few tools over the last year to help us do a few things quicker. Our focus has been on tools that quickly audit a page, quickly extract keyword research data, quickly extract back link data, manage unnatural links, create fast reports, that sort of thing. We’re not finished […]
Improving Search Rank by Optimizing Your Time to First Byte
Posted by ZoompfThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Back i…
Surprise: Yahoo Maps Gets A Facelift, New Features
Shortly after she became Yahoo CEO Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. In turns out that what she meant was she wasn’t going to go head to head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia) and she…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, September 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page The integration of Google+ across Google…
Youtube Launches Audio Library, a Royalty-Free Music Library for Video Creators
YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.
Delivering Revenue From SEO Reviews
What’s the point of product reviews? Links? Branding? Building trust? Ultimately, revenue. Every piece of SEO should be related back to increasing revenues for a website. Let’s look at two cases of product reviews that can and should be implemented that abide by the updated laws of Google. Google more recently added exchanging goods or services […]
Daily Search Forum Recap: September 25, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
SEO Companies Fined For Fake Online Reviews
New York State Attorney Gene…
Google Overhauls YouTube Comments Using Google+
YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said this means that comments from people you care about will rise so you can see them and there will be no more anonymous comments.
Google Keyword (Not Provided)
Just a follow up on the prior (not provided) post, as Google has shot the moon since our last post on this. Here’s a quick YouTube video.
The above video references the following:
Matt Cutts when secured search first rolled out:
Google software engineer Matt Cutts, who’s been involved with the privacy changes, wouldn’t give an exact figure but told me he estimated even at full roll-out, this would still be in the single-digit percentages of all Google searchers on Google.com.
This Week in Google (TWIG) show 211, where Matt mentioned the inspiration for encrypted search:
we actually started doing encrypted.google.com in 2008 and one of the guys who did a lot of heavy lifting on that, his name is Evan, and he actually reports to me. And we started that after I read Little Brother, and we said “we’ve got to encrypt the web.”
The integration of organic search performance data inside AdWords.
When asked about the recent increase in (not provided), a Google representative stated the following:
We want to provide SSL protection to as many users as we can, in as many regions as we can — we added non-signed-in Chrome omnibox searches earlier this year, and more recently other users who aren’t signed in. We’re going to continue expanding our use of SSL in our services because we believe it’s a good thing for users….
The motivation here is not to drive the ads side — it’s for our search users.
What an excellent time for Google to block paid search referrals as well.
If the move is important for user safety then it should apply to the ads as well.
Categories:
Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page
The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google’s Zaheed Sabur announced the…
Please visit Search Engine Land for the full article.
So what exactly is a natural link?
To say website owners are confused now is to say nothing..
read more
Google’s Matt Cutts: Google Does Not Penalize For Broken HTML
In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages…
Please visit Search Engine Land for the full article.