SPONSOR MESSAGE: Webcast-Supercharge Your Organic Marketing
Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT – Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR…
Please visit Search Engine Land for the full article.
Google Intros Android App For Managing Google Places Listings
Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, resp…
Mastering PPC: Google and Bing Call Extensions
Let’s face it. Phone calls are a major conversion goal and indicator of success for many businesses running PPC ads. A few months ago, I touched on the importance of properly tracking phone calls to your PPC campaigns. As we continue our Mastering PPC series I wanted to circle back and discuss some of the latest […]
The Secrets Online Searchers Keep [Study]
Ask.com revealed what people search for when no one else is looking, who they are hiding those searches from and the unorthodox places they browse the web (including the toilet) in the 2013 Online Consumer Search Habits report.
How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here’s how.
7 Game Changing Marketing Campaigns
As a marketer you’re responsible for changing the game. Every day you have the opportunity to dream up and execute a marketing initiative that could re-shape your business and re-define your career. And that’s damned exciting. And it’s also kinda Continue reading »
Google Media Tools
Google launched a new portal named Google Media Tools…
Bing Verified Profiles Via Klout
Now you can verify your Bing profile using Klout. Bing said, “to help people manage their presence online…
Register Now For SMX Israel 2014
I am incredibly happy to let you all know that I am chairing SMX Israel again in 2014 on January 26…
Hebrew & Arabic For Google Maps For iPhone
Perfect timing, I am headed to Israel soon and I can get my Google Maps for iPhone fix in the native languages there. I can get it in Hebrew or Arabic, I can read Hebrew but not Arabic – but I’d prefer English anyway…
Targeting Weird Niche Audiences for Links
Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?
Coping With Enhanced Campaigns & The Problem Of Modifier Stacking
As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….
Please visit Search Engine Land for the full article.
Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…
Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
How The Local Data Sausage Is Made
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers […]
The post How The Local Data Sausage Is Made appeared first on Local SEO Guide.
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
Please visit Search Engine Land for the full article.
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
Interview with Susan Weinschenk – EMetrics Conference London
Jo Turnbull interviews keynote speaker Susan Weinschenk for the EMetrics Conference in London.
Post from Jo Turnbull on State of Digital
Interview with Susan Weinschenk – EMetrics Conference London
Moved: Wrong Thumbnail in GWT – Reason for Concern?
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