Bing Ads Offers New Bulk Editing Tools
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups – all within the Web interface.
Close Variants Come To Broad Match Modifier In Bing Ads
A couple of weeks ago, Bing Ads announced it is testing close variants keyword matching on exact and phrase match terms. Today, they added close variants for broad match modifier keywords in the U.S. Using close variants means that the search engine wi…
Could DuckDuckGo Overtake Bing?
Amid growing privacy concerns and a deal with Apple, DuckDuckGo has the potential to become a major player in search.
The post Could DuckDuckGo Overtake Bing? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article….
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
Please visit Search Engine Land for the full article.
Optimizing for Bandwidth on Apache and Nginx
Webmaster level: advancedEveryone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served withou…
The Case for Closed-Loop Web Analytics
Our philosophy at SEER on the role of analytics for clients is pretty simple. Our goal is to provide the right information at the right time so that client decision makers can make better decisions with greater confidence. This goes far beyond basic reporting and actually starts with a deep understanding of client strategy (digital […]
Google Kerning Easter Egg Plays Tricks With Typography
Google UK’s Peter Far found an Easter Egg designed specifically for hardcore typography fans. If you search for [kerning] in one tab, and [typography kerning] in another, you’ll notice a little extra space between the lettering on the [kerning] search results page. Search Engine…
Please visit Search Engine Land for the full article.
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
GoogleRecon Day Three: Disavowing Links Not Enough
Like I said before, these Google Reconsideration posts on Google+ by Google offers information that is really not new. So the item I am covering today we noted back in October 2013.
New: Google AdWords Callout Extensions
Google announced a new AdWords extension named callout extensions.
Callout extensions let you add additional text that shows with your Google search ads, highlighting specific information about your products and services…
Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
Contributor Matt Ackley shares insights gleaned from a survey of 224 marketers about their retargeting practices and performance.
The post Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting appeared first…
Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”
Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more…
Please visit Search Engine Land for the full article.
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won’t cut it anymore. Here’s a fresh way to look at building links: domain equity development.
Two Brands Creating Kick Ass Content, And Why It Works
As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose.
Stephen Pavlovich: State of Digital Summer School, Learning from the Experts
Interview with Stephen Pavlovich, a conversion expert. We’d like to know where he got his knowledge! Find out here!
Post from Bas van den Beld on State of Digital
Stephen Pavlovich: State of Digital Summer School, Learning from the Experts
Google Typography Kerning & See A Fun Subtle Easter Egg
Google loves their easter eggs and the more subtle the better – if you are a Googler.
Search Google for [kerning] and in another browser tab…
YouTube Keyword Tool Goes MIA
If you try to use the YouTube Keyword Tool at youtube.com/keyword_tool you will not get very far.
Instead, you will be sent to a YouTube 404 page not found page…
Seen In The Wild: Google Hangout Box In Search Results
Spotted by Ben Fisher and posted on Google+, Google is now showing Google Hangout boxes for upcoming live hangout events in the search results. I know Google has been testing this but now it seems people are seeing it…
Google Analytics by Yoast, V5: Universal Support
We’ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we’d be better off with a full rewrite. We’ve redone some of the features, killed a few minor features…
This post first appeared on Yoast. Whoopity Doo!
Social, Stalkers and Spill Overs – Social Media Guidelines
Social media is part of everyday life and it is important that companies have guidelines for their teams to follow to avoid potential issues. Claire Thompson looks at 10 different guidelines that should be reviewed and followed in every business.
Post from Claire Thompson on State of Digital
Social, Stalkers and Spill Overs – Social Media Guidelines