SearchCap: The Day In Search, March 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future…
Please visit Search Engine Land for the full article.
Google Slaps Marketing Company Portent for Unnatural Links
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google.
Yelp and YP Enter Into “Strategic” Content, Distribution Partership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background…
Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see…
Please visit Search Engine Land for the full article.
SMX Advanced Lowest Rates Expire Next Week – Register Now & Save!
Join the most accomplished search marketers in the world, June 11-12 in Seattle. SMX Advanced features two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 10. SMX Advanced has sol…
Corporate Blog Tips: Lucky 7 Gamification Elements to Apply
Kevin Werbach, a leading expert on the legal, business, and public policy aspects of the Network Age, defines Gamification as the application of game elements and digital game design techniques to non-game problems. It is more than just points, badges, and leaderboards. The principles of gamification can be applied to just about any situation where understanding […]
Twitter Celebrates 8th Birthday With #FirstTweet Tool
Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is using the marking the occasion by giving everyone the opportunity to look back at the first tweets for any user.
Twitter Reveals Which Tweets Get the Most Engagement [Study]
Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector.
You’re Kidding? T-Mobile & WebDesign.org Buy & Sell Links Over Twitter
You know selling and buying links is against Google’s guidelines right…
Google’s Matt Cutts: Multiple Breadcrumbs For The Same Product
There is an interesting SEO question that Google’s Matt Cutts did a video answer for. The question was:
Many of my items belong to multiple categories on my eCommerce site…
Google’s Matt Cutts: We Can Take Action On Sites Benefiting From Guest Post Networks
Yesterday, Google’s Matt Cutts announced they’ve penalized a large guest blog network but never said which one. The search community believes it is MyBlogGuest…
Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition
It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle?
Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense
In February Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013…
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Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications
Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there as confusion over if those publishers who particip…
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Annabel Hodges covers a session focusing on a revolutionised customer-centric digital strategy, a joint venture between Stockland and its creative agency.
Post from Annabel Hodges on State of Digital
#adtechANZ: How Digital is Transforming one of Australia’s Largest Retailers
Google Can Now Solve Your Geometry Math Questions
Google has quietly upgraded their search calculator to not just answer your basic math questions or graphical or 3D math questions but now it can do your geometry homework. You can ask Google geometry related questions and it will solve them for you, s…
The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the…
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Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities
Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility.
Google Knowledge Graph Adds “Related Topics” Section
Alex Chitu noticed that Google’s knowledge graph has now added a “related topics” for certain types of queries. The example provided shows a search for [equilateral triangle shows a knowledge graph that also adds topics for equilateral polygon, square, regular polygon, and…
Please visit Search Engine Land for the full article.
Okay Google: Take A Photo/Video Comes To Google Mobile Search
Google announced on Google+ that you can now ask your Android phone to take a photo or a video by saying, “Ok Google,” then “take a photo” or “take a video.” This will launch the Android camera app in the photo or video mode so you can quickly take a photo. I…
Please visit Search Engine Land for the full article.