Google Hotel Local Packs Now Showing Paid Tag Promo

Remember back in 2010 when Google rolled out “Tags” to allow for paid enhancement of your local listing? Well, at least in the Hotel world, its deja vue all over again as these paid insertions into the free Local Pack seem to have made a comeback. The Local Pack which has been the last bastion of “free” placement … Continue reading Google Hotel Local Packs Now Showing Paid Tag Promo

Serial fans rejoice — You can now listen to podcasts directly in Google app on Android

Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab.

The post Serial fans rejoice — You can now listen to podcasts directly in Google app on Android appeared first on Search Engine Land.

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Event Recap: Paid Search in 2016, You Ready?

Are you ready for PPC in 2016? We’re not even halfway through the year and there have already been major game-changes to the paid search landscape!

If you didn’t happen to attend Seer’s Paid Search in 2016 event you missed out on essential answers to this very question delivered by four top experts in the paid search industry.

The post Event Recap: Paid Search in 2016, You Ready? appeared first on Seer Interactive.

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.

The post Brand bidding & PPC optimization: eff…

Yoast SEO 3.2

Today we’ve pushed out Yoast SEO 3.2. This release’s most notable feature is the addition of a help center to every settings page. You’ll remember we released tutorial videos a while back. These videos are now available right where you’d need them: on the tab that each video discusses. Other changes include accessibility improvements and tons of […]

What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

The post What I Learned From Really Long Form Content Production appeared first on Builtvisible.

Site Speed for Content Marketers

Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]

The post Site Speed for Content Marketers appeared first on Builtvisible.