How The Sharing Economy Will Lead To The Growth Of Online Reviews

Marketing Land’s Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.

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Low Effort, Big Return Marketing: Quick Wins for SEO

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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Brand Social Media Profiles In Google’s Knowledge Graph

Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers

If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…

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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing

The company’s foray into native advertising will harness intent signals from Bing Ads.

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Google Answers Now Showing Blue Icons Linking To Publisher Sites Or More Google Answers

Google Answers now shows action links directing to publishers sites. This was done previous for easter eggs and Google’s own content but now it works for third-party publishers.

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Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?

Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.

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Google Expands Webmaster Documentation Around Reconsideration Requests

Google clarifies and expands on their reconsideration request documentation for those webmasters who have been hit by a Google manual action.

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