2 Successful Holiday Strategies for Online Retail
Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.
More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live
Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword ma…
More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions,…
Please visit Search Engine Land for the full article.
SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
The post SEO: The O Is For Outing appeared first on Search Engine La…
Google’s Query Language
There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and […]
The post Google’s Query Language appeared first on SEO by the Sea.
SEO and PR Collaboration with BuzzSumo
Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and …
The post SEO and PR Collaboration with BuzzSumo appeared first on Seer Interactive.
Please Take Our Search Engine Land Conference Survey!
Search Engine Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help! Below is our survey, which should take only a few…
Please visit Search Engine Land for the full article.
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider…
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider a comprehensive Panda audit.
Google News Publishers Now Need To Submit Editors Pick Feed Via Publisher Center
Stacie from the Google News team posted in the Google News Help forum that Google News publishers now have a new way to submit their Google News Editors Pick feed to the Google News team. They can now submit it via the Google News Publisher Center……
Google’s DoubleClick Goes Down, Costing Publishers Dearly
Yesterday, one of the largest ad serving platforms on the web, Google’s DoubleClick for Publishers, went down…
Bing Gets Serious About Crawling Mobile Web: Bingbot Mobile User Agents
Bing is getting serious about crawling the mobile web, finally. At least now, they shared how they are doing it by adding new Bingbot mobile user agents, so they can crawl more of the mobile web…
Google Now Actions: Search Actions For Android Apps
A couple days ago, Google’s Shawn Simister released code via GitHub showing how Android developers can integrate Google Now Actions directly into their Android apps…
Google Penguin Updating Or Google Panda Refreshing This Morning?
I am seeing early but significant chatter this morning around Google algorithm and search results changes. Some are saying it is Penguin related and some are saying it is Panda related. It is too early to tell…
Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice.
The post Anticipating What Products Will Drive Your Holiday Paid Search Sales appeared firs…
The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
New eBook: optimize your website
Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a…
This post first appeared on Yoast. Whoopity Doo!
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition. …
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition.
Bloomberg and UBS clash over Sef aggregation
UBS claims users of its Neo platform are being blocked from trading on Bloomberg’s Sef; Bloomberg questions value of aggregation