Facebook Gives Advertisers More Targeting Options
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.
Making a Difference: SEER Gives Back
If you’ve been following SEER for a little while now, browse our Twitter page or spent five minutes with a team member, you probably know how important it is to us to give back to the community. Our team spent over 1,000 hours volunteering in 2013 and we have a blast doing it. The SEER […]
Survey: Does Google Local Do Enough About Spam?
With the rollout of the new Google Guidelines and the @maptavists exploits, there has been a very lively discussion about Google and whether they are active enough in removing spam and in creating an even playing field. Dan Austin made the point with this comment. Please read his comment below prior to taking the poll. […]
Social Media and Customer Service: Not as Easy as it Looks
For many brands Social Media seems to be the place where they can ‘fix’ what’s wrong with their customer service. It’s not as easy as it looks though.
Post from Bas van den Beld on State of Digital
Social Media and Customer Service: Not as Easy as it Looks
AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation
The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion d…
The 2013 AdWords Top Contributor Badge Awards
For the past few years, Google has been awarding their top top contributors…
Business Names Google Places Quality Guidelines Updated
Google has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.
Jade Wang from Google pulled out the changes and posted them in the Google Places H…
Google Analytics Now Within Google+ Local Dashboards
Daniel Waisberg, the Analytics Advocate at Google, posted on his Google+ page a new feature that rolled out within the Google+ Local Admin Dashboard screens…
Google’s Matt Cutts Stops By WebmasterWorld After Three Years Of Silence
The last time Matt Cutts of Google posted something at WebmasterWorld was over three years ago on January 4…
Video Recap of Weekly Search Buzz :: February 21, 2014
I apologize in advance for the technical issues during the video but I think I covered everything well considering. First, we talk that Bing is no longer allowing keyword stuffing…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.
Evolving Google Search Algorithms
When I’m looking for something at a search engine, I will often start out with a particular query and then depending upon the kinds of results I see I often change the query terms I use. It appears that Google has been paying attention to this kind of search behavior from people who search like […]
The post Evolving Google Search Algorithms appeared first on SEO by the Sea.
Search In Pics: Steve Jobs Pre Google+, Nest Fire Truck & Google Fiber Bunny
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Status Booty Light Dance: Source: Google+ Google Stuffed Fiber…
Please visit Search Engine Land for the full article.
How To Rebrand Without Losing Your Hard-Earned Rankings
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle…
Please visit Search Engine Land for the full article.
Google Places Quality Guidelines Updated
Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not. In short, Goog…
Conversion & Device Insights Come To Google AdWords Top Movers Report
Several months ago, Google released the top movers report for advertisers to see how your campaigns are moving in terms of changes to your budgets and clicks.
Now…
Bing: Poor Grammar & Typos May Result In Lower Search Rankings
Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing’s search ranking algorithms do in fact consider poor grammar, typos and poor language to be part of their ranking factors. Duane said, “just as you’re judging others’ writing, so the engines…
Please visit Search Engine Land for the full article.
Stimulate Your Search Marketing Creativity With the Random Input Technique
Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you’ve tried everything without making progress, here’s one way you can escape the mental quagmire.
Canadian Dashboards Now Receiving Warning – It is NOT the Canadian Placopalypse
To all my friends in the 51st state: Everyone stay calm. The Placopalypse is not about to descend. Chris McCreery has reported in Linda’s blog that Canadians with the new dashboard may be receiving the ”To Keep your listing live” message from Google. This is the same message that was received in Australia earlier in […]
Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing
Neuromarketing empowers us to influence consumer behaviour without people’s awareness. Barry Adams explains why the ethical implications need considering.
Post from Barry Adams on State of Digital
Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing