New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today
Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you’ll need to use your Microsoft account name and password to access Bing Ads and Bing…
Please visit Search Engine Land for the full article.
Bing Webmaster Tools Adds Smart Search Page Preview Tool
Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. The Page Preview tool, under the “Configure My Site” section in Webmaster Tools, enables webmasters manage their page previews. It allows…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags
Today’s video from Google’s head of search spam Matt Cutts is a 2006 throwback where Matt reassures us that there is no difference between using <strong> or <b> tags when it comes to SEO best practices. The full question asks: In terms of SEO, what is the difference…
Please visit Search Engine Land for the full article.
Facebook Exchange Coming to DoubleClick Bid Manager ‘In a Few Months’
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry.
Google Doodle Pays Homage to ‘Salsa Queen’ Celia Cruz
Google honors the Cuban-American entertainer who became known as the “Salsa Queen” amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s.
Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results
Still in beta, Marin is offering “PositionLock” technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br
Google Logo Celebrates Salsa Singer Celia Cruz
Today’s Google logo remembers salsa singer Celia Cruz on what would have been the artist’s 88th birthday. Cruz began her career singing lead vocals for the famous Cuban orchestra Sonora Matancera in 1950. Born in Havanna, Cuba, Cruz and her husband Pedro Knight became a citizen of the…
Please visit Search Engine Land for the full article.
Google Manual Penalties: Different levels of unnatural link penalties?
Google Manual Penalties
Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview
This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects vi…
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson.
Take a look at the video as Lydia talks you through the four key pillars of Brandopolis and what you can expect ahead of its launch this Wednesday 23rd October. You’ll find the transcript just below and you can sign up here to receive access to the full thing first.
A Window into Brandopolis
With the construction of our cityscape coming to a close, who better to talk us through the multimedia report than the writer herself, Lydia Laurenson. Take a look at the video as Lydia talks you through the four key pillars Continue reading »
Google Webmaster Tools Link Not Available For Some
There are several reports in the Google Webmaster Help forums and WebmasterWorld, as well as twitter, email and other reports I’ve seen…
Rare: Google Admits A Search Result Is Wrong
It is rare for Google to admit they are wrong, at least with search quality. Part of the complaints with the Google stock price and questioning if the stock price matches Google’s quality product these days…..
Google AdWords For Videos Gains MCC Reports & Bulk Upload
Google announced quietly on their Google+ channel that they launched some new features for those who manage a lot of video ads within Google AdWords…
Reddit: Google’s Semantic Data-Mining Opportunity
Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.
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The post Reddit: Google’s Semantic Data-Mining Opportunity appeared first on DEJAN SEO.
Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time…
Please visit Search Engine Land for the full article.
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
The post The ROI in Forum and Comment Marketing appeared first on Kaiserthesage.
How to Use PPC Data to Guide SEO Strategy in a ‘(Not Provided)’ World
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here’s how you PPC data can help guide your SEO strategies, and other actionable next steps.
Google Tests Replacing URL With Site Name In Search Results; Again
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google…
Infographic: What Is The Nofollow Tag; When & How To Use It
The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing so can help them avoid problems with search engines believing they are selling influence…
Please visit Search Engine Land for the full article.