How to Easily Analyze your (& your competitors) Mobile SEO Performance
Aleyda Solis explains how, with clever use of the latest SEO tools it’s possible to easily analyse your website’s mobile SEO performance as well as your competitors.
Post from Aleyda Solis on State of Digital
How to Easily Analyze your (& your competitors) Mobile SEO Performance
At Pubcon, Presenting on a Semantic Timeline at Google
Tomorrow morning, I’m presenting on the Semantic Web at Google at Pubcon in Las Vegas. I’ve included my presentation deck here to use as a kicking off point for further discussion. Changes to what Google shows in search results have been difficult to miss, from many different types of rich snippets to recent additions of […]
The post At Pubcon, Presenting on a Semantic Timeline at Google appeared first on SEO by the Sea.
Panda 4.1: The Devil Is in the Aggregate
Posted by russvirante
I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Penguin 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell the…
Google’s “In The News” Box Now Lists More Than Traditional News Sites
Google has confirmed that new “In The News” box appearing in some of its search results now lists content from more than just the traditional news sites. Discussions at Reddit, blog posts, videos and more from non-news sites may turn up. Earlier, Search Engine Land reported how content…
Please visit Search Engine Land for the full article.
SearchCap: Google Panda 4.1 Continues, Reddit “In The News” & Local Business Videos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Panda 4.1 Still Rolling Out Over the weekend, there was a tremendous amount of chatter within the SEO commu…
Google: Panda 4.1 Still Rolling Out
Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors that Google was pushing out a new algorithm, maybe the eagerly anticipated Penguin refr…
The Internet’s Front Page — Reddit — Now Worthy Of Being In Google News
Google News now is considering Reddit, the popular user-generated news site, to be a worthy news source for Google. If you search for [dunkin donuts] in Google, a box with news items comes up in the “In The News” section. The first item listed is a Reddit link to an image showing how…
Please visit Search Engine Land for the full article.
Google Releases Video Series On Taking Your Local Business Online
Google’s Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give “our friends and family” and now they are…
Please visit Search Engine Land for the full article.
Bring your local business online — no website required!
Webmaster Level: Beginner
“Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a website, but you definitely need a way for your local business to reach potential customers using their mobile phones, tablets, or desktop computers.
The great thing about video is that you can pause at any time and work at your own pace. Next time you hear the question: “How do I get my business on Google?”, please share the link and let’s get more local businesses online!
Series: Build an online presence for your local business
Video #1: Introduction and hot topics (3:22)
Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.
Video #2: Determine your business’ value-add and online goal (4:08)
With the example of Scott, the realtor, you’ll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special.
Video #3. Find potential customers (7:41)
Marnie and Scott figure out their customers’ most common journeys to reach their business. We’ll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites.
Video #4: Basic implementation and best practices (5:23)
The fundamentals and best practices to take your business from offline to online!
Video #5: Differentiate your business from the competition (5:09)
With Scott’s business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews.
Video #6: Engage customers with a holistic online identity (4:51)
We’ll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. :)
Written by Maile Ohye, Developer Programs Tech Lead
12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
The post 12 Things To Check In Your Local Homepage SEO Audit appeared first on Search Engine Land.
Please visit …
Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200
Many of the world’s most skilled and knowledgeable social media specialists will take the stage at SMX Social Media Marketing in Las Vegas, November 19-20. Speakers from brands and agencies will share challenges they’ve overcome and result-driving tactics that make them successful. You’ll hear…
Please visit Search Engine Land for the full article.
Chatter: Google Penguin or Panda Refresh Happening?
The forums and SEO community has been buzzing all weekend about major shifts in the Google search rankings. Some are 100% positive it is the final roll out of Panda 4.1 while others are saying Google is rolling out Penguin 3.0.
I am honestly not sure…
Google: The Polish SEO Agencies Harming Non Profits, Sometimes For Free
Last week we reported on a tweet from a Google Poland spam fighter about Polish SEOs harming their clients too often.
Well, as promised, this morning they posted the blog post on the Google Poland blog and thanks to Google Translate…
Google Actively Working On HTTPS Validation Before Ranking Boost
I’ve been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.
You know that Google told us that invalid HTTPS pages still get the ranking boost…
October 2014 Google Webmaster Report
The last Google webmaster report was fairly slow compared to what we had this past month. This past month we had a change to the Panda algorithm that may or may not have hit this site.
We have some serious reports of major Google flux going on right …
7-Point Relaunch SEO Checklist
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go.
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get “right” because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
Understanding your Audience Doesn’t Mean Do Exactly What they Say
When trying to understand your audience and helping them, don’t make the mistake of doing everything the audience says they want. It might backfire.
Post from Bas van den Beld on State of Digital
Understanding your Audience Doesn’t Mean Do Exactly What they Say
Thank You for 10 Incredible Years
Posted by randfish
Below are letters written to you all (yes, you!) from both Rand and Sarah.
The first is from Rand:
Dear Moz Community,
Wow. Ten years. It’s been an incredible ride. Through the ups and downs (and there have been
plenty of both), there haven’t been many constants in my life—my wife, Seattle, and, strangely enough—you, the Moz community. From my first days on the blog and in the forums of the SEO world, when I was deeply in debt and had no idea how to dig my way out, to the incredible rush of 2007 and 2012 when we raised funding rounds and felt like the sky was the limit, you’ve been there. And in the darkest hours of the past decade, when I’ve felt the most alone, guilty, and insecure, you’ve been there, too.
I get to see many of you in person—at conferences and events around the world. But I get to see you right here on the web, too—on Twitter, in the comments, through my email. Your support, empathy, and unwavering belief that Moz could and would do great things has been a beacon of hope and a challenge that I constantly strive to meet.
A decade is a long time. Few things in our lives or in the world last that long—the average tech startup
doesn’t quite make two years. I’m honored and humbled that you’ve stuck with us all that time, and I promise that in the decade ahead, Moz will deliver more and better work in the areas you need most. We believe in making data that others hide transparent and accessible. We believe in delivering remarkable education and software that everyone can afford. We believe that all of this can be done not just without evil, but with real generosity of spirit and action.
Thank you for the ten remarkable years of warmth, friendship, and support. We absolutely couldn’t have done it without you, nor can we take the next steps without your help. I hope you’ll keep holding us to high standards, and telling us when we’ve met your expectations and when we’ve let you down.
With deep appreciation,

Rand Fishkin
Co-founder & individual contributor
Moz
The second letter is from Moz’s CEO, and one of the company’s earliest employees, Sarah Bird:
Dear Moz Community,
Moz is the steward of this community, but it’s owned by everyone who contributes with posts, comments, shares, and visits. Many, many people have passed through the community, leaving an indelible mark. I get emotional remembering the humor and generosity of
Goodnewscowboy. I’m grateful and relieved that Dana Lookadoo is still fighting the good fight. I’m STILL impressed with the solid that Rhea Drysdale did the SEO community when she fought a nasty trademark battle on the community’s behalf. I salute all of the folks, and there have been many, who’ve been a force for good in my life and helped us all to take our game to the next level.
Our community is dynamic, but always TAGFEE. In fact, I’ve come to believe it is the truest expression of TAGFEE. People share openly and without a promise of getting anything in return (TAG). It’s a positive and supportive environment to become your best professional self (FEE). I’m proud that the Moz community is one of the few places on the web I’m not afraid to read the comments; I seek them out because they are consistently insightful and stimulating.
Thank you to those who paused here for a bit before continuing on your journeys, and for those who have stuck with us. There are people out there RIGHT NOW who haven’t yet discovered the Moz community, and who are going to help us keep it amazing in the future. I can’t wait to meet them. Without all of you, there is nothing here.
It’s been 10 years, but there is still a lot to learn and a lot to teach. It still feels like day one. The pace of innovation has increased, and the stakes are higher. We strive to share, adapt, and become the most TAGFEE and impactful professionals we can be. Thank you for creating a space to do that every day. Together, we dig deeper and go farther than would be possible without each other. Let’s keep it going and growing for the next ten years.
Hugs and High Fives,

Sarah Bird
CEO
Moz
If you have any fun or interesting memories from the last 10 years, whether they’re related to Moz, SEO, or whatever you think we might like to hear about (we’re feeling awfully nostalgic), please share them in the comments below!
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