PPC Budget Strategy 101
Here’s how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
The CMS SEO Requirements Checklist – 2015 Edition
If your business migrating to a new CMS? It’s key to assess and take into consideration the different elements that will need to be optimized during an SEO process when choosing a CMS -beyond those related to the required web publishing functionality.
Post from Aleyda Solis
Experiment Results: Can Hidden Content Rank Well?
Background
Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past and know that Google’s search snippets don’t highlight terms not immediately visible on the page.…
The post Experiment Results: Can Hidden Content Rank Well? appeared first on DEJAN.
Page Title Tag Best Practice for Google
Ranking in Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here…
SEO Meta Tags Best Practices
What Are Meta Tags? Meta tags are a great way for webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page. […]
Read the full article here SEO Meta Tags Best Practices
Will googles mobile friendly update be bigger than Panda & Penguin?
As quoted in this search engine land article :
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Google announces a doorway page algorithm update
In their blog post, they include 5 key points to consider:
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SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
The post AdWords Top Movers Report Gets A Makeover appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
SPONSOR MESSAGE: How to Turn One Piece of Content into 100
At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach.
The post SP…
Google Analytics User Permissions
Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that …
The Inbounder: What does the DNA of a Modern Day Marketer look like?
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
Post from Bas van den Beld
3 Keys To Understanding Your SEO Needs
Many businesses know they need search engine optimization, but they don’t know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.
The post 3 Keys To Understanding Your SEO Needs appeared first on Search Engine Land…
Yelp – The Story that Won’t Die
The Bold Italic is reporting on a film maker that is attempting to tell the Yelp is a bully story via a documentary. Yelp gets zero stars in an upcoming documentary by local filmmaker Kaylie Milliken. Her film, Billion Dollar Bully (which is halfway done, according to the International Business Times) focuses on complaints from restaurant owners about Yelp’s … Continue reading Yelp – The Story that Won’t Die →
Answers and Apps: Trends at SMX West
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
Post from Kate Morris
How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin.
Google’s Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms.
The post How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin. appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Dancing Three Leaf Shamrocks For Google’s St. Patrick’s Day Logo
Today on the Google home page is an annual Google Doodle for St. Patrick’s Day.
This year, Google has an animated version of the Doodle. The Google logo has Three Leaf Shamrocks dancing…
Google Change Of Address Tool May Support Subdomains
In a Google+ hangout, one of the questions asked to John Mueller of Google was about the change of address tool.
Currently it does not support
Google Knowledge Graph With Seductive Images For Gift Ideas
It is one thing to search explicitly for seductive images or specific type of photos or even gift ideas but to be shown them for search queries that can go either way in the knowledge graph seems like a mistake…
Google: Autocomplete On Mobile Forms Very Important But Not For Rankings
Google announced this morning that it is “very important” to make your mobile web sites user friendly and devoted a whole blog post about the importance of autocomplete on mobile web sites.
Google said:
Making websites friendly and easy to browse fo…