b2b B2B brand B2B company offerings B2B Information Architecture B2B products B2B Search Marketing Column B2B services B2B website content B2B website optimization b2b websites business to business websites Channel: SEO IA information architecture Primary IA Search Engine Land Uncategorized value proposition

B2B Website Pitfalls: What Is It That You Do Again?

Andrea Harris

Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially i…

All Things SEO Column Channel: SEO entity search Link Building: General Search Engine Land SEO - Search Engine Optimization Subject Experience Optimizer triples Uncategorized

Should Subject Experience Optimization Be The New Definition Of SEO?

Jenny Halasz

I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot of updates to their webmaster guidelines recently, and the common thread in most of…

Please visit Search Engine Land for the full article.

Google MapMaker

Google MapMaker Going Offline for Upgrades

Mike Blumenthal

This was posted in the MapMaker (thanks to TC Treebles for the heads up) forums this afternoon. It is highly unusual for Google to take a product offline, even if temporarily, ever. The idea of getting rid of whacked out bots and having a single, authoritative single repository for all location data is significant. Planned Map […]

Help Us Improve the Moz Blog

Trevor-Klein

Posted by Trevor-Klein

It’s been since April 2010 that we asked for your feedback on the Moz Blog, and quite a lot has changed since then. Panda and Penguin drove an industry-wide shift toward higher-quality content and links, and SEOs have come to realize that they can’t just be SEOs anymore. The percentage of web traffic coming from mobile devices has risen 600%, Google stopped providing data about keywords, and search engines started looking at far more than just your query to give you helpful results.

To keep up with those changes, SEOmoz became Moz, expanding the scope of its tools and content to reflect the increasingly diverse and interrelated areas of inbound marketing. Our audience has expanded accordingly, and in that vein, we want to be sure the blog is keeping pace.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure we’re offering the most useful and valuable content we possibly can. When we’re done looking through the responses, we’ll follow up with a post about what we learned.

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