Everything You Wanted To Know About Duplicate Business Listings…
…but not really. I mean who really wants to understand how duplicate business listings are created and how the problem can be solved? It’s not exactly cocktail party conversation. But if your business is affected by them, like every business that relies on local search traffic is, perhaps you might want to take a few […]
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SearchCap: MetaFilter Filtered By Google, RetailMeNot Debates Panda Reports & Google Drops Authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Authorship Rich Snippets From Search Results. A Bug? For the past 20 minutes, if you search anything o…
Daily Search Forum Recap: May 22, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Poll: How Did Google’s Panda 4.0 Impact You…
Google Drops Authorship Rich Snippets From Search Results. A Bug?
For the past 20 minutes, if you search anything on Google, the authorship images, where it shows a picture of the individual who wrote the content shown in the Google results, no longer shows up. Here is a picture of what a search results look like wit…
Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast
Each day, more and more people are shopping with their mobile devices. To succeed in this market, you need deeper insights into your mobile ad campaigns. Join us Tuesday, June 3rd for this Digital Marketing Depot webcast to learn how to use call analyt…
Google Engagement Ad Testing & Results
Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]
RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and…
Please visit Search Engine Land for the full article.
Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) — a glut of new ad inventory coupled with the fact that…
Please visit Search Engine Land for the full article.
Google Coercing Independent Musicians Into Joining a Spotify Competitor
Google is reportedly planning on launching a competing service to Spotify and Pandora.
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Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities
Earlier this week, Google released new updates for Chrome OS devices, including new “hotwording” capabilities. According to the announcement, the “Okay Google” voice search is now available on Chrome’s New Tab Page and Google.com (the US version only). Darrell…
Please visit Search Engine Land for the full article.
Hub Link Building With Majestic SEO
Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
Apple-Like Google Maps Design & Research Video
Jonah Jones, Google’s Lead User Experience Designer on Google Maps and Sian Townsend, Google’s User Experience Lead, put together a video a month ago about using research and design to make Google Maps better for users.
The funny thing…
Google’s Matt Cutts: We’ve Been Discussing The MetaFilter Google Penalty
MetaFilter is one of the first every community blogs, created in 1999 and helping users with Q&A style answers from before the times of the typical social networks. It is a quality site – no one would argue with that.
Google AdSense Class Action Lawsuit
Remember a few weeks ago, those allegations of AdSense fraud leaked by a supposed former Google AdSense employee…
Poll: How Did Google’s Panda 4.0 Impact You?
Tuesday, Google began rolling out Panda 4.0 and it still may be rolling out, but by now, you should know how, if any, you were impacted by the Panda 4.0 release…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
The Story of an Unlikely Couple – SEO and Translation
Thinking about SEO and Translation as two entirely separate processes can result in missed opportunities to improve efficiency in global campaigns.
Post from Gemma Birch on State of Digital
The Story of an Unlikely Couple – SEO and Translation
Google: If You Received An Email About AdSense PII Breach, You Should Act
Yesterday we reported that tons of Google AdSense publishers began receiving Personally Identifiable Information (PII) breach notifications about their ads and sites. Google by then has not responded but after I wrote about it…
Identifying Your Audience: a Data-Driven Approach to Content Planning
Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]
The post Identifying Your Audience: a Data-Driven Approach to Content Planning appeared first on Builtvisible – A Creative Digital Agency.