Friday Commentary: Brands should consider customising their AdTech stack

These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.

Post from Laurent Boninfante on State of Digital
Friday Commentary: Brands should consider customising their AdTech stack

Friday Infographic: Search in 2014 The #SMX E-book

As you know, we published an e-book last week about SMX London 2014. This e-book covers the event like we have never done before: more extensive than our regular blogposts, but more importantly: more organised. On the topics you want. To give you a bit of an idea, here’s an infographic we created around the e-book, […]

Post from Bas van den Beld on State of Digital
Friday Infographic: Search in 2014 The #SMX E-book

Google Opens “Right To Be Forgotten” Form For EU Citizens

Google has taken a big step forward with complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has established a new form allowing those in the EU to request takedown of URLs they dislike. How The…

Please visit Search Engine Land for the full article.

Google Authorship Goes Down Again, Twice In One Week

Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results…

Please visit Search Engine Land for the full article.

Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thoug…

Did Google Panda 4.0 Go After Press Release Sites?

Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…

Please visit Search Engine Land for the full article.

Mobile Search Advertising and Call Analytics – Webcast on Tuesday

On Tuesday, June 3rd, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile search advertising. Speakers Jeff Braislin and Tim Graber of Marchex will present “Increasing Mobile Performance Through Advanced Call Analytics.” Calls…

Please visit Search Engine Land for the full article.

8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing…

Please visit Search Engine Land for the full article.

Press Release Rankings: Slammed by the Panda?

As we all know, the Panda came roaring back to life this week, doling out panda-gifts to some and panda-monium to others. There were some winners and losers in this round, with eBay getting smashed and small business getting a break, but I found a rather surprising hit that no one is talking about. In […]

4 Intangible Benefits Of Content You Shouldn’t Overlook

The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate…