New UserStats Tool Uses Social Proof to Grow Conversions
UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users’ activity, downloads, visitors, purchases, and more.
Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.
Company Blog Guidelines: Why Every Blog Needs a Purpose
A company blog is a tactic, not a strategy. Without a purpose, your blog will not perform. Think about your blog as a keynote speaker. Why might it be invited to a party, a board meeting or a conference? Think about the value your blog brings to the table in terms of topical expertise and […]
Google Analytics Content Grouping: Why Are You Not Using It?
Annabel Hodges gives a quick introduction to Content Grouping, and why it should already be a part of your Google Analytics dashboard.
Post from Annabel Hodges on State of Digital
Google Analytics Content Grouping: Why Are You Not Using It?
Google AdWords API Upgrade Adds Shopping Campaigns, Search Funnel & More
Google released a new version of the Google AdWords API, v201402…
What your Company can Learn from these Bloggers’ About Pages
Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration.
Investing in Big Content Assets for Big Returns
Is one large piece of content a better investment than several smaller ones? Here’s how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later.
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
Please visit Search Engine Land for the full article.
As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues
Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard. With this upgrade, there may be conflicts that prevents the upgrade from completing. The latest conflict is that there are duplicate l…
Google’s Bigger Search Results Are Buggy But It’s A Test
We’ve covered many Google user interface tests and we’ve seen the bigger Google fonts in the search results…
Google Notifies Google Places Users Of Duplicate Listings Issues
Google is upgrading more and more businesses to the new Google business local dashboard and during that process is running into issues with old listings being duplicate…
Google: Don’t Worry If Your Google Webmaster Tools Preview Is Wrong
You know that often, Google Webmaster Tools shows an image preview of your site’s home page on the dashboard listing view of your site profiles within Google Webmaster Tools.
Google’s Matt Cutts On Percolator, Dremel & Pregel
I doubt this will help you with your SEO and rankings but hey it is always fun hearing an engineer talk about some really technical details about how certain things are used at Google…
Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.
Last Call – SMX West Starts Next Tuesday in San Jose; All Access Conference and Free Expo+ Passes Still Available
Time is running out! Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and…
Please visit Search Engine Land for the full article.
A True Integrated Marketing Framework
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here’s a framework to help make your agency or work more integrated.
Live @ SMX West: Meet The Search Engines
Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a…
Please visit Search Engine Land for the full article.
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
Google recently announced that users can browse restaurant menus in Google search. What does this mean for restaurants and their websites in the future?
Post from Laura Phillips on State of Digital
Restaurant Menus in Google Search Results – What Does It Mean For Your Business?
New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
Why You Got the Google Places Email & What You Should Do
Over the past few weeks, Google has been moving a large number of listings from the old dashboard to the new one. Often these dashboards held listings that were claimed into more than one account or had been claimed in multiple ways. When there was a conflict in either scenario Google sent out an alerting […]