21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
The post The 4 Cs: A recipe for precise re…
Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
The post Google+ Accounts No Longer Required For Leaving Local Reviews In Google appeared first on Search Engine Land.
Please visit Search Engi…
Ask Yoast: RSS importers and duplicate content
At Yoast we’re happy to help you with your SEO question! This time we received a question from Diana. She’s asking: “Does Google consider it to be duplicate content when I import my articles from one blog to my main blog using an RSS Importer? Will I be penalized by Google in some way?” Watch the […]
Google Updates The Search Quality Rating Guidelines
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages.
The post Google Updates The Search Quality Rating Guidelines appeared first on Search Engine Land.
Please visit Search Engine Land…
Google Working On Fixing Search Analytics Bug In The Search Console
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
The post Google Working On Fixing Search Analytics Bug In The Search Console appeared first on Search Engine Land.
Please visit Search Engin…
Wanted: Session ideas for SMX East
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City on Sept. 27-29, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in…
Please visit Search Engine Land for the full article.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
How Google Works
A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]
The post How Google Works appeared first on Builtvisible.
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]
A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik
Google Search Analytics Report Missing A Day Of Data In Search Console
Google Search Console seems to have a gap in data, literally a gap. If you go to the Google Search Analytics report, you will see that the 29th of March is missing data…
Google Testing Enhanced Buy Buttons for Movie Ticket Purchase
Last week when I was discussing the new Google approach to immersive mobile search I noted that if Google didn’t get you on the click they got you on the clock. This definitely falls under “the click” category. Google, in what is clearly a test*, is offering movie purchases up with a bold, call to … Continue reading Google Testing Enhanced Buy Buttons for Movie Ticket Purchase →
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Google Reviews Just Got Easier – No G+ Required
It appears (h/t Conrad O’Connell via David Mihm) ) that Google now allows reviews to be left with just a Google account and is no longer requiring the use of a Google Plus. This appears to be true across all browsers on both mobile and desktop. Read the whole store at GetFiveStars.
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Time to Retire From SEO
Since we are now at the point that some search results don’t have *ANY* organic search results, it is hard to see much purpose in SEO.
The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?
SEO was only ever a bug. And web users mostly didn’t notice when the search results turned into nothing but ads.
Everything is going full circle. Ad heavy is bad to nothing but ads.
Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable…
Some websites have become so mobile-first that they’re basically unreadable on a big desktop monitor.— Matthew Yglesias (@mattyglesias) April 1, 2016
…at the same time usability experts are now recommending making things harder to save humanity.
Change creates opportunity. New changes, new channels, new options, new models, new methods.
I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.
I’ve closed our membership site down to new paid member accounts & canceled all active paid subscriptions.
Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.
That is, if blogging still matters!
Maybe I’m super slow, but it sure seems Google has worked hard to destroy blogging as indexable content.— SEA☂☂LE SEO (@searchsleuth998) April 1, 2016
Going out on a positive note, the great team at Bing recently shared a promotional code with me to offer new advertisers a free $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the following link:
Categories:
Time to Retire From SEO
Since we are now at the point that some search results don’t have *ANY* organic search results, it is hard to see much purpose in SEO.
The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016
Maybe the doommasters who called SEO dead for over a decade were finally proved right about SEO?
SEO was only ever a bug. And web users mostly didn’t notice when the search results turned into nothing but ads.
Everything is going full circle. Ad heavy is bad to nothing but ads.
Webmasters are focusing so heavily on mobile-first that they are making their desktop sites unusable…
Some websites have become so mobile-first that they’re basically unreadable on a big desktop monitor.— Matthew Yglesias (@mattyglesias) April 1, 2016
…at the same time usability experts are now recommending making things harder to save humanity.
Change creates opportunity. New changes, new channels, new options, new models, new methods.
I have decided to take a break from SEO and am transitioning to paid search, since clearly that is the future of all search marketing.
I’ve closed our membership site down to new paid member accounts & canceled all active paid subscriptions.
Perhaps it might be time for me to dust of PPCblog and shift most of my blogging to over there.
That is, if blogging still matters!
Maybe I’m super slow, but it sure seems Google has worked hard to destroy blogging as indexable content.— SEA☂☂LE SEO (@searchsleuth998) April 1, 2016
Going out on a positive note, the great team at Bing recently shared a promotional code with me to offer new advertisers a free $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the following link:
Categories:
SearchCap: Google local ranking, Bing ads analytics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local ranking, Bing ads analytics & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
The post Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Report: search drives 10X more traffic to shopping sites than social media
Search is single largest traffic driver to websites according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…
Please visit Search Engine Land for the full article.
Apple News now open to smaller publishers
To better compete with Google AMP (Accelerated Mobile Pages) and Facebook Instant Articles, Apple News has opened their app to blogs and smaller content publishers.
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How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The…