AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…
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Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now
SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11. Register now. Attend for: Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media Invaluable connections: Meet others like you and…
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New Google AdWords Interface Design And Logo Starts Rolling Out
Google has started rolling out a new logo and web UI design. The logo is now integrated into the navigation bar and the green has been stripped away. Rick Galan tweeted this screenshot: The new AdWords logo and menu reflect the move toward flat design that Google recently adopted with its flagship…
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5 Ways PPC Can Make You A Smarter Marketer
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot. PPC smarts come from rolling up your sleeves and getting your hands dirty with…
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Twitter Analytics: A Beginner’s Guide
You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.
Mastering PPC: Different Conversion Types
Don’t let the late, great Thomas Jefferson fool you. Despite what TJ and his buddies wrote in the Declaration of Independence*, all conversions are NOT created equal. This post explains the different types of conversions tracked in Google AdWords, where to find them and when to use them. The basics: what are conversions and why […]
Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it…
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The Top 7 Milestones Of Google Search
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery…
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Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.
Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect…
Please visit Search Engine Land for the full article.
See The New Google AdWords Console Design & Logo
Google is about to launch a new AdWords logo and design for the AdWords advertising console.
There are a select number of advertisers who are currently seeing the new interface and posting screen shots of it on Twitter & Google+…
Google Search Date & Country Filter Bug?
A Google Web Search Help thread has one searcher doing research on European Central Bank (ECB) content within Ireland…
Google Maps Drives In More Predictive Search
Google announced new features being added to the new version of Google Maps. The big announcement is a yawn because the old version of Google Maps had this…
Google’s Matt Cutts: Geo-Location Is Not Spam
In a recent video by Google’s Matt Cutts, he said that geo-location is not spam. Cloaking and showing GoogleBot content that you wouldn’t show users, is spam. But showing geo-location based content to users, while showing that content to GoogleBot……
Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
The Value of Online Reviews and How to Get Them
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. Online reviews have not only increased steeply in popularity with users over the last 12 months but are showing clear signs of being a ranking factor too. The Value of Online […]
Post from Laura Phillips on State of Digital
The Value of Online Reviews and How to Get Them
Why you should avoid HostGator
Today I got a tweet from a user of WordPress SEO who had their site disabled by HostGator, without any prior notice. They said that while they had a cache plugin running, their caching wasn’t working, and HostGator blamed it on two plugins, our own WordPress SEO plugin and WordFence. Why would these plugins prevent caching? They…
Why you should avoid HostGator is a post by Joost de Valk on Yoast – The Art & Science of Website Optimization.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
How I Do Link Baiting on @kaiserthesage
This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on th…
Google Scoring Gibberish Content to Demote Pages in Rankings?
This week, Google as awarded a patent that describes how they might score content on how much Gibberish it might contain, which could then be used to demote pages in search results. That gibberish content refers to content that might be representative …