Category: reputation management

Of all people whom one might expect to keep a squeaky clean online profile, I would say that anyone engaged in search reputation management marketing or social media brand management should be included in that relatively small class. Everyone has some dirty laundry in their past. Dig deep enough and you’ll find I was once engaged in pretty nasty flame wars over … books. At the time it was a consuming passion, defending myself against lies from people who really didn’t matter to me. The reputation I built from that period followed me around for years. Occasionally I still run across some obscure nitwit who repeats the lies that were written about me. But I set about the hard task of putting all that nastiness (not participating in it any more) behind me many years ago. It helps that some of the hard core liars have died and can no longer work their evil against me or anyone else. But I cannot take back the words I wrote, the nasty things I said, or recover the good will I lost among people who once respected my opinion … about books. I didn’t realize it at the time but that experience […]

Someone found SEO Theory for an interesting question that I haven’t really addressed in the past. And, in fact, if I had addressed it in the past the topic would probably need a refresh by now anyway. The question concerns creating microsites for one’s self. Why do that? Search engine optimization is about obtaining the best possible performance from search referral traffic. That means you want the traffic to be interested in your content and you want the people searching for your content to be able to easily find your content. So when YOU are the topic of the query, having a microsite does sometimes make sense. In fact, every Web searchable social media profile you create is a microsite; your Twitter account, your Linkedin profile, your Pinterest board, your Facebook page — these are all little sites that tell people something about you. Google+ gives you the ability — through its (now drifting) Authorship markup — to create a hub for your microsites so that people can see where your content may be found. You can link to social media profiles or blogs where you contribute content. But Who Really Needs a Microsite? So, with all these social media […]