Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms — when and where they want to look. Search marketing gets you found.
Q&A with Google on the future of search
Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.
Q&A with Adobe on the future of search
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
Laying the foundations of good SEO: the most important tasks (part 2)
It is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. Sergey Grybniak shares his SEO priorities.
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it’s a continuous work in progress. Sergey Grybniak shares his SEO priorities to lay the foundations of success.
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.