How we built a Checkout Page we’re proud of

Our checkout page caught our attention, because it simply looked shit. There was no clarity, no images, not anything to make it look anything close to appealing. It was basically just a bunch of text. So that’s the first thing we wanted to change. We wanted to make it actually look like a cart and…

How we built a Checkout Page we’re proud of is a post by on Yoast – The Art & Science of Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Why your tests aren’t scientific

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish…

Why your tests aren’t scientific is a post by on Yoast – The Art & Science of Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Calling to the next action

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here,…

Calling to the next action is a post by on Yoast – The Art & Science of Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

Planning and checking your Conversion Rate Optimization is a post by on Yoast – Website Optimization.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Conversion rate optimization: hypothesise first, then test

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people…

Conversion rate optimization: hypothesise first, then test is a post by on Yoast – Tweaking Websites.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

500 Website Reviews, what we’ve learned!

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of…

500 Website Reviews, what we’ve learned! is a post by on Yoast – Tweaking Websites.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

WordPress SSL setup tips & tricks

As we’re now running a plugin shop here on yoast.com, selling our Video SEO plugin, Tag optimizer and soon more, we also have a checkout page. I wanted that checkout page to run on https, for obvious reasons: people fill out their email and, depending on their payment method, their credit card details there. That…

WordPress SSL setup tips & tricks is a post by on Yoast – Tweaking Websites.

A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!