Blog editors: make 2019 your best year
Editor, content gatekeeper; whatever you call yourself, being in charge of a company blog can be a tough job. You’re […]
Post from Hannah Butcher
How to kick-start 2019 as a blogger with big goals
2018 is the year I took my blog to the next level: I started a blog series here on yoast.com about SEO for bloggers, I made goals, achieved a lot and failed a few as well. I tried to plan, failed miserably and tried again, with success. In short: in 2018 I found my love […]
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Networking for bloggers: why, how and where
As a blogger, you are probably doing your best to grow your audience on a daily basis. You’re optimizing for Google, Pinterest, social media and you do your best to set up and maintain a social media strategy. But, if you want to take your blog to the next level, there’ll come a point you […]
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7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog’s SEO.
Caroline’s Corner: No inspiration to blog? Work on your blog’s foundation
I have a list of blog post ideas for my series here at Yoast.com. I have them written down in my bullet journal and refer to them whenever we’re discussing what my next blog post will be. Usually, when I’m inspired, I can finish such a blog post in about an hour. This time was […]
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Caroline’s Corner: How to stay unique despite being one of many bloggers in your niche
There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead […]
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Writing great social media content for your blog
I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, […]
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Caroline’s Corner: How to make time for your blog when you have no time
“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day […]
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Blogging during summer
I don’t know what the weather is like where you’re from, but we’re currently in the middle of a so-called heat wave. With temperatures above 30 degrees Celsius (or 86 degrees Fahrenheit), more people are found in pools and at their summer destinations. You might have the feeling that no one is online to read […]
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How to optimize without spending all day optimizing
My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. […]
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Caroline’s Corner: My blog planning habits
If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh […]
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Guest Posting in 2018 – Does It Still Work?
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Post from Alex Jones
Caroline’s Corner: Sharing my ambitions, goals and statistics
I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the […]
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Caroline’s Corner: Why you should quit your blog now
I bet you’ve reread the title at least several times. Did I really just announce a blog post on why you should quit your blog? Yes. Yes, I did. Who am I to tell you to quit blogging? And before you tell me that I should be the one to quit my blog, let me […]
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Caroline’s Corner: Finding inspiration for your next blog post
After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, […]
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Ask Yoast: Comment systems and SEO
Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so […]
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How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there’s no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and – hopefully – turning a profit with your blog.
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
Caroline’s Corner: Why should a blogger focus on SEO?
Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with […]
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Blog SEO: Befriend the long tail!
Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the […]
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