Creating Content on Industries you’re not an Expert in
Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).
I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.
How to Scale Content Marketing
Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.
This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.
Tactical Link Building Insights with Jon Cooper and Brian Dean
This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.
A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.
22 Link Building Tips from @xightph
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
Advanced SEO in 2013 – SEMTrends 2013 Presentation
Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link develop…
Off-Page SEO in 2013 and beyond
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.
The post Off-Page SEO in 2013 and beyond appeared first on Kaiserthesage.
How I get quick wins in SEO and Content Marketing
I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.
So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.
The post How I get quick wins in SEO and Content Marketing appeared first on Kaiserthesage.
The True Value of Link Building in Post-Penguin Era
There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.
However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.
How to become an Influencer through Content and Relationship Marketing
Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.
Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.
80/20 Link Building Tactics
I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.
This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.
5 Inbound Marketing Methods that can Drive Traffic and Conversions
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share.
Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.
Building better Brand Signals to Improve Search Visibility
Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.
A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.
Other-Worldly and Alternative Link Building Strategies – Part I
Good day, Kaiser the Sage readers!
Holy shit, I’m proud to be here!
(Looks at scores of previously-pleased link-building faces in the crowd.)
First, let’s engage, shall we? Please answer the following.
True or False – “People often expect …
Digital Marketing Tips from 12 Marketing Professors
The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.
Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.
10 Types of Links that Really Matter and How to Get them
Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.
There are so many met…
How to Consistently Build 40+ Contextual Links Every Month
A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).
Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.
How I increased my blog’s Search Traffic by 44% in under a month
I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.
So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.
The Easiest Way to Bait Links – Get Guest Authors
Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.
That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.
Advanced SEO Tips for Blogs – 2013 Edition
Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.