5 SEO Tips To Boost Page Speed
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site?…
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How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related…
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The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the…
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GetListed Tool Relaunches As Moz Local
Last year David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to…
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How To Rebrand Without Losing Your Hard-Earned Rankings
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle…
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Single Page Websites & SEO
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video…
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The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …
The Intersection Of SEO & Web Design
As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more opti…
5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion,…
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Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at…
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4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of…
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How Paid Search Can Aid Your SEO Efforts
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO — but…
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2014 SEO Roadmap: Adopting Semantic Markup
In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update). In…
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In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites
Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.” It’s explained in detail in a new version of Google’s “Search Quality…
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Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be…
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Future SEO: Linked Open Data (LOD)
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to…
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Eating My (Key)Words: Changing The Way We Think About SEO
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […]
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How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…
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Moz Search Ranking Factors Survey: Page Authority, Google +1′s, & Links Lead
Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance….
Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility…
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