Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
The post Data on why retail icon Sears fell in new ecommerce economy appeared first on Search Engine Watch.
Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant
Earlier today thousands of Google employees across the world walked out of their offices in protest against sexual harassment and discrimination. We take a closer look at what the ‘five real changes’ demanded by staff will entail for the search giant.
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: “Wow, you looked at a lot of pages from my web site. How did you like it?” – people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)). We dive into what that really means.
Yandex: Beating Google in Europe’s biggest internet market
Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching out into numerous other tech verticals. A look at search in Russia and what Yandex is doing well to solidify its position.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms — when and where they want to look. Search marketing gets you found.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach–now from Google. We trace the trajectory of the WWW, Tim Berners-Lee ‘s recent post on Solid, and if the power will finally shift.
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China’s search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?
A look at China’s search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Hey Siri, how do I responsibly invest in voice-activated technology at work?
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how businesses can strategize for it.
Q&A with Adobe on the future of search
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.
Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company
We mark 10 years of DuckDuckGo: from search engine to privacy company. DuckDuckGo doesn’t track searches, doesn’t create user profiles, and shows the same results to everyone. It reveals pages on which you’ll be tracked and scores them for privacy. In light of recent privacy scandals, we may just need more companies like DuckDuckGo, who are working to make the internet a safer, more transparent, space – one that is led by the rights of users, rather than the desires of advertisers.
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.