Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Display Network (GDN). Despite investing millions of dollars into machine learning initiatives, Google’s smart display targeting is plagued by the same downfall as standard (dumb?) display campaigns: poor quality placements (placements are locations on the display network where your ad can appear).…
The post Why Google Smart Display Campaigns Are Not So Smart appeared first on Seer Interactive.
How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions.
That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$.
Let’s get started.
How to Pull Search Query Reports
Pulling search query reports is fairly easy. …
The post How to Use Negative Keywords to Save on PPC Spend appeared first on Seer Interactive.
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
The post Your step-by-step guide to content marketing keyword research appeared first on Search Engine Watch.
Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
The post Should You Be Using Microsoft Advertising? appeared first on Seer Interactive.
What to Do When your Campaign is Limited by Budget
Your campaign is limited by budget — what does this mean?
We’ve all seen the alert before:
Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away.…
The post What to Do When your Campaign is Limited by Budget appeared first on Seer Interactive.
Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
The post Five ways to target ads on Google that don’t involve keywords appeared first on Search Engine Watch.
Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise and build up from there.
The post Five ways PPC customer support can help SMBs appeared first on Search Engine Watch.
Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
The post Nine Google Ads hacks to improve your CTR and conversion rate appeared first on Search Engine Watch.
Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
The post Goodbye to average position on Google SERPs appeared first on Search Engine Watch.
The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
The post The middle ground for single keyword ad groups (SKAGs) appeared first on Search Engine Watch.
Don’t let unwanted automated ad extensions keep you up
By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.
The post Don’t let unwanted automated ad extensions keep you up appeared first on Search Engine Watch.
Using IF functions on Google Ads to improve productivity
IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth to focus on things that truly count.
The post Using IF functions on Google Ads to improve productivity appeared first on Search Engine Watch.
Tips to lower brand CPC for greater profitability
The long-term benefits can help advertisers gain up to 40% cost savings, have a significant impact on profitability, and free up budget for new customers.
The post Tips to lower brand CPC for greater profitability appeared first on Search Engine Watch.
Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
The post Bing takes over Yahoo ad delivery: Five things to prepare appeared first on Search Engine Watch.
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
The post How to find a PPC management solution for your business appeared first on Search Engine Watch.
Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads’ strategy to target the right searchers.
The post Semantic search for Google Ads: What it is and why it matters appeared first on Search Engine Watch.
Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
The post Marketing automation for SEO: Five time-saving strategies appeared first on Search Engine Watch.
Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What’s next?
The post Google / YouTube and brand safety: What’s next? appeared first on Search Engine Watch.
Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.
The post Google Ads 2019: What to look out for appeared first on Search Engine Watch.
How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.
The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.