Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
Google LSAs Shows Competitors In Your Google Business Profile Listing
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Busi…
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Google Ads Country-Level Exclusions Limited To 120 Countries
Google Ads now limits the number of country-level exclusions you can add to your ads to 120 countries. This is a new limit but Google confirmed that location exclusions aren’t going away.
Google Ads now limits country-level location exclusions
The platform is limiting advertisers to an exclusion list of 120 countries.
Google launches privacy-focused measurement tool for advertisers
Meridian, an open-source Marketing Mix Model (MMM), is available now to select marketers and data scientists.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Google investigating error impacting AdMob messages
Affected users can’t create or publish new messages within the platform’s privacy and messaging area.
Google Ads Solutions Tool Now Officially Live
A couple of months ago, we caught Google testing Google Ads solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog.
Google is updating Local Services Ads verification process
The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year.
Google must face some advertisers’ antitrust claims, says U.S. judge
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims.
Google Ads launches new tool that automatically generates performance reports
You can now easily customize your reports with the free “Solutions” tool available in the Tools section of Google Ads.
Google Ads To Automatically Pause Inactive Ad Groups
Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.
Report: Google Local Service Ads To Gain New Verification Process
Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.
Google Ads Editor Version 2.6 Is Now Out
On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.