How To Integrate SEO Ranking Tools With Analytics Tools
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. The main benefits of integrating SEO ranking…
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SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be re…
A Glimpse Into The Future Of Search
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource:…
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Breaking Down Page Speed Events For SEO Gain
It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have …
Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Google Removes Author Photos From Search: Why And What Does It Mean?
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days….
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Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial comp…
How Content Quality Analysis Works With SEO
The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss…
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SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
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Once Were Vikings: Search Marketing In The Nordics
And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or…
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Panda 4.0: Redefining Site Authority
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give…
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
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Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.
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4 Intangible Benefits Of Content You Shouldn’t Overlook
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate…
The Indirect SEO Benefits Of Guest Posting
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This…
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Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth…
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Google: The European Court Is Really Telling You To Be More “Relevant”
So, it finally happened. After years of people telling me that “Europe” will do nothing about Google and me saying that one day “Europe” will probably bite back, it did. “Europe” bit off a whole chewy chunk of Google and all other search engines in just one…
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Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?
Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are…
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The Marketer Identity Crisis. Where Are The SEOs?
Online marketing is dazed and confused. Not in the “dry herbs” style, but in the deer-in-the-headlights style. Or maybe both… to each his own. To begin with, I must state that I am an old curmudgeon by online marketing standards, having been in the field for over 14 years. I identify myself…
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