Google Says HTTPS Is A Ranking Signal, But It’s Not Really
Is it worth it for webmasters to switch to HTTPS in light of Google’s recent announcement?
The post Google Says HTTPS Is A Ranking Signal, But It’s Not Really appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
3 Simple Ways Email Can Drive SEO Results
While emails can’t directly impact search engine rankings, smart marketers can use email campaigns to further their SEO initiatives.
The post 3 Simple Ways Email Can Drive SEO Results appeared first on Search Engine Land.
Please visit Search Engine L…
21 Metrics For Monitoring SEO Health
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early?
The post 21 Metrics For Monitoring SEO Health appeared first on Search Engine Land.
Please visit Search…
Is SEO Being Ripped Asunder?
The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?
The post Is SEO Being Ripped Asunder? appeared first on Search Engine Land.
Please visit Search Engine Land for t…
What Is Black Hat Social Media & Does It Affect SEO?
Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat…
Please visit Search Engine Land for the full article.
The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…
Please visit Search Engine Land for the full article.
10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organ…
Google+ Authorship Images Live On
Search engine optimization professionals were caught off-guard back in June when Google’s John Mueller announced that the search giant would be “simplifying” the way authorship is displayed in search results. This simplification involved the removal of profile photos and circle…
Please visit Search Engine Land for the full article.
How SEO & Content Marketing Can Transform Your Business – And Life
If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career,…
Please visit Search Engine Land for the full article.
An Open Letter To The New SEO Generation
SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined, including a failed patent attempt from 2007; but most industry old-timers put the birth of SEO at around 1995. So, after almost 20 years, what do we…
Please visit Search Engine Land for the full article.
Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started…
Please visit Search Engine Land for the full article.
Run Your Established SEO Like PPC & Maximise ROI Long-Term
The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your S…
It’s Time For Marketers To Attend To The Branding Benefits Of Search
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…
Please visit Search Engine Land for the full article.
Assessing Hummingbird’s Impact On Search — 10 Months Later
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel…
Please visit Search Engine Land for the full article.
Do Your Own 5-Minute SEO Audit
If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t…
Please visit Search Engine Land for the full article.
The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps
I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost. It’s just life. Isn’t everyone like that? But despite my obsession with structure and process, I don’t like…
Please visit Search Engine Land for the full article.
Three SEO Personas – Are You One Of Them?
Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today,…
Please visit Search Engine Land for the full article.
Right To Be Forgotten: Do Users Even Care?
In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be…
Please visit Search Engine Land for the full article.
Should You Gate Content? The SEO Implications
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this…
Please visit Search Engine Land for the full article.
Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means,…
Please visit Search Engine Land for the full article.