How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
The rise of personal searches: How can content marketers take advantage?
A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines for personal advice and recommendations. What can content marketers do to take advantage of this trend?
Looking through the artificial intelligence mirror: insights and automation
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
How to Quickly Generate Hundreds of Content Topics for Guest Blogging
Guest blogging is certainly one of the most popular link building strategies for the past decade – and is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as a tool for mainly improving a website’s…
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
7 deadly sins of content marketing
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’ attention entirely. The main purpose for content creators should be to create relevant, interesting and useful content for their audiences. When we lose sight of this, we […]
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How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions.
How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past … read more
Smart shopping season checklists: Mobile and desktop, content and SEO
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the … read more
How to have better ideas
Great ideas give you a competitive advantage. They are the result of the creative thinking that every business needs to succeed – be it fundamental problem-solving processes right through to keeping your staff happy. In our day-to-day at Builtvisible, one of the most visible outputs of creative thinking are the ideas that underpin the content […]
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5 steps to making your content smarter
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.
Still doing guest blogging? Keep these 4 tips in mind
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There’s nothing wrong with this – Google doesn’t penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.