8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.
Getting Started with Visual Search
What is Visual Search and how can it help your business? Pete Campbell runs you through who’s already using Visual Search and how you can get started to bolster your brand’s conversion rate.
Post from Pete Campbell
How To Write Engaging Blog Posts Your Audience Will Crave
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
Post from Marijana Kostelac
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
Measuring Content Success with GTM
The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel last month? What are my top sources of referral traffic? Which pages are doing well socially? These are important questions which absolutely need to […]
The post Measuring Content Success with GTM appeared first on Builtvisible.
A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush
Olga Andrienko, Head of Global Marketing for SEMRush.com shares with State of Digital her secret sauce on how to build long, and fruitful relationships with influencers.
Post from Irina Nica
10x Content Ideation & Creation Process
There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens. By providing content 10x better than what is currently out there for a certain topic. Apar…
10x Content Ideation & Creation Process
There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens. By providing content 10x better than what is currently out there for a certain topic. Apart from offering a great product/service, content is […]
The post 10x Content Ideation & Creation Process appeared first on Kaiserthesage.
7 quick ways to use content marketing to boost search ranking
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.
Challenges and opportunities for inbound marketing in 2017
It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential.
Make no mistake: content errors harm your brand and SEO
How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation.
When bad stats are a good thing
Up and to the right. That’s what a good outcome looks like in any form: share prices, annual profit margins, social followers, website traffic. My sense of dread when seeing our stats fall off a cliff last year is therefore understandable, despite knowing this was part of an intentional plan. In reality, this decline in […]
The post When bad stats are a good thing appeared first on Builtvisible.
How marketers can dive into growth marketing
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing.
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
Identifying and Creating Content That Works
It is almost impossible to find someone working in digital marketing, who wouldn’t agree with the statement that ‘effective content identification and creation is one of the most important elements of digital success’, yet comparatively few companies are creating content that really works – This article will help fix that.
Post from Lee Wilson
Content repurposing is your hidden online marketing gem
Every marketer and small business owner knows how much time and effort goes into a piece of content.
Seven ways to elevate your personal and professional SEO performance in 2017
The problem that many marketers face is elevating the importance of SEO within their organizations.
How to Research and Target Informational Search Queries
It has been estimated that around 50–80% of searches fall into the “informational” category, so if you’re not already creating content to target these types of searches, then you’re missing a huge chunk of potential traffic.
Post from Ben Wood
Time on page and its value for your content strategy
The time your readers spend on your webpages has a direct impact on your content’s success. Read Alexandra’s tips about optimising time on page.
Post from Alexandra Nedorezova
Top B2B content marketing metrics for 2017
A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs.