How to Quickly Generate Hundreds of Content Topics for Guest Blogging
Guest blogging is certainly one of the most popular link building strategies for the past decade – and is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as a tool for mainly improving a website’s…
7 deadly sins of content marketing
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’ attention entirely. The main purpose for content creators should be to create relevant, interesting and useful content for their audiences. When we lose sight of this, we […]
The post 7 deadly sins of content marketing appeared first on Builtvisible.
Thin Content: what is it, what can cause it, and how do you find it?
Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.
Post from State of Digital Guest Contributor
4 Tools to Help Manage Your Editorial Content Calendar
Regular columnist Ben Wood picks out 4 useful tools to help manage your editorial content calendar.
Post from Ben Wood
How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions.
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
5 steps to making your content smarter
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.
We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
6 lesser known tools to power your content marketing
In every round-up of content marketing tools, it seems like the same names are mentioned. To celebrate the industry’s “undercover” tools, here are six lesser-known tools to power your content marketing.
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
6 Great Examples of Travel Brands Using Content Marketing Successfully
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Post from Pete Campbell
Audience building for startups with Facebook Lead Ads
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you want to make any money, you need an audience that knows and trusts your brand. Building an audience is difficult without […]
The post Audience building for startups with Facebook Lead Ads appeared first on Builtvisible.
7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts.
8 tips for improving your content creation
The rise of content marketing has brought content creation to the forefront for all businesses. Earlier this summer, I presented on “15 ways to improve your content writing” at the Summit on Content Marketing. Here are the first eight of those tips.
Why The Press Release Is Still A Valuable Link Building Asset
Pete Campbell discusses the current relevance of the press release within the digital PR industry, and how to improve its value for your outreach strategy.
Post from Pete Campbell
Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
How to achieve off the charts off-page SEO that will boost traffic
If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for “off-page SEO” – SEO elsewhere around the web, and even offline. Here’s how to get started.
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
6 ways to build a more productive remote content marketing team
You no longer need to find and move content marketing talent to your office: You can work effectively with content writers from all over the world using the tools to build a productive team.
Outreach And Customer Engagement the Right Way
Hannah Thorpe shares an example of excellent customer engagement and what we can learn from it for our outreach strategies.
Post from Hannah Thorpe