Category: Search Marketing

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How to Counter Your Ignorant Boss’ Misconceptions About SEO

Nathan Safran

Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client.  These misconceptions can often be so embedded that they result in an underfunded,…

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Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report

Amy Gesenhues

Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S….

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Data: The Digital Common Denominator

Lionel White

In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, sea…

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4 Principles Of Marketing As A Science

Scott Brinker

What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…

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