Why there is more to PRing a tech start up than you might think
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
Post from James Crawford
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
The Price of Off Brand Digital PR
Ensuring your marketing efforts, in any field, is aligned with the brand’s tone and ethos is the first box to tick when planning promotional work. As Digital PRs who are outreaching and selling in with SEO in mind, it can be hard to avoid creating off brand digital PR to get great links.
Post from Jodie Harris
Content Marketing and Digital PR – And how they work together
Understanding the relationship between content marketing and PR, they both live side by side in the digital world – content marketing is the creation of the story and PR is telling you the story.
Post from Jodie Harris
The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
The Dos and Don’ts When Speaking to a Blogger
Blogger outreach has been one of those tricky tactics that PRs and SEOs mostly get wrong. They understand that bloggers are a very influential bunch and that they are slowly taking over magazine readership figures. What most PRs seem to easily forget is that the reason why bloggers and internet figures are so influential is because they are highly opinionated individuals who enjoy disseminating their personal views!
Post from Jodie Harris on State of Digital
The Dos and Don’ts When Speaking to a Blogger
The Social PR Hit: The ins and outs of how to achieve social PR
Social PR hits are sometimes overlooked when Digital PRs report. If you can report on the brand mention, the platforms they have been mentioned on and the size of the social followings: you have a social PR hit on your hands.
Post from Jodie Harris on State of Digital
The Social PR Hit: The ins and outs of how to achieve social PR
How to do PR without a Press Release
Until recent years, the humble press release used to be an important piece of ammo to a PR’s arsenal. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
Post from Jodie Harris on State of Digital
How to do PR without a Press Release
PR Crisis Management in a Digital World
When a PR crisis happens on the digital landscape, it is verging on the impossible to control. The first steps in ensuring that a crisis doesn’t spread, is prep, prep, prep!
Post from Jodie Harris on State of Digital
PR Crisis Management in a Digital World
Why PR is more important than ever for SEOs
Banning platforms such as MyBlogGuest is a bitter pill to swallow for many SEOs, but it paves the way for Digital PR!
Post from Jodie Harris on State of Digital
Why PR is more important than ever for SEOs
The Blogger and the Brand
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
Post from Jodie Harris on State of Digital
The Blogger and the Brand
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?