Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
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How Instagram hiding likes affected influencer marketing
Despite removing the “Likes” influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19 situation. So how have Instagram influencers managed?
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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.
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How to keep your marketing teams productive, remotely
InternetMarketingNinjas’ Ann Smarty shows how to keep your marketing teams productive during the COVID-19 induced remote working environment.
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase or decrease their paid social media campaigns?
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10 Ways SEO will lead companies through COVID-19 business recovery
BrightEdge’s founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
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Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard
With the COVID-19 lockdown, remote working for many people is new, difficult, and perhaps scary. Karina Tama, founder of Senior Care Clicks caught up with Jason Barnard to share some tips, tricks, and advice.
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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.
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