SearchCap: The Day In Search, April 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark r…
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.
Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rar…
SPONSOR MESSAGE: Top 32 Tips – How To Turn Browsers Into Buyers
This guide discusses: Most impactful targeting tips to give visitors a relevant experience Best testing tips to stay ahead of the competition in 2013 Download now »
Please visit Search Engine Land for the full article.
Best of the Web Launches ProListing Ahead of 19th Birthday Celebration
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.
Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
Please visit Search Engine Land for the full article.
Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.
Google Site Speed Study Says the Web is Getting Faster
The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.
4 Principles Of Marketing As A Science
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…
Please visit Search Engine Land for the full article.
Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks
Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages. In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary […]
The post Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks appeared first on Local SEO Guide.
Best Practices & Opportunities to Make the Most of Mobile SEO #ionsearch
A fantastic overview of Mobile SEO and Mobile Search Best Practices
Post from Jackie Hole on State of Search
Best Practices & Opportunities to Make the Most of Mobile SEO #ionsearch
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
The compendium is available as eight main reports, split across different geographical regions:
- Asia
- Australia and New Zealand
- Europe
- Global / International
- Latin America
- Middle East and North Africa
- North America
- United Kingdom
Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
Those looking for B2B-specific data should consult our B2B Internet Statistics Compendium.
Areas covered in the main compendium include:
Twitter Launches Keyword Targeting in Timelines
Twitter’s keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
Link Earning: Marketing Strategies for Earning Your Links #ionsearch
Nichola Stott from The Media Flow discusses how to earn links in all sectors – even boring ones!
Post from Jackie Hole on State of Search
Link Earning: Marketing Strategies for Earning Your Links #ionsearch
Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the…
Please visit Search Engine Land for the full article.
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic
Users are being conditioned to check (and click) the area of Google’s SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
Report: Bing Ads Gains Market Share In Q1
Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The…
Please visit Search Engine Land for the full article.
First Day With Google Glass Highlights
+Brandon Allgood was one of the first Project Glass Explorers to receive and play around with Google Glass and he shared his experience on Google+…
Poll: Blocking Google Images After Image Search Traffic Drop?
In late January, Google launched a new design change for Google Image search. Google said they’ve “seen a net increase in the average click-through rate to the hosting website.”
But webmasters are not seeing that or believing that…