Pinterest Best Practice Tips for Brands
Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.
UbiquiTV: Video Fragmentation is the New Reality
Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.
Google Places For Business Gets Its Own iPhone App For Managing Listings
Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The…
Please visit Search Engine Land for the full article.
Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More
Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis “wrong”. Here’s a quick recap of search and social marketing news and tips from the past week.
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months.
Digital marketing moves faster than any other market on earth. That makes peering into the future a kind of mission-critical activity.
But by ‘the future’ we don’t mean 5 years away – that would be ridiculous. We mean the next 12-18 months. A timescale you can do something about; a timescale you can build into your plans.
The Future of Digital Marketing (FODM), now in Asia, is the only place where senior digital marketers (client-side and agency) can do four things:
- Visionary keynotes and presentations on what’s coming up on the digital horizon
- Get a quick, concentrated dose of insight into what’s around the corner
- Compare notes with the most ambitious, innovative and interesting marketers in the game.
- Get a potent shot of adrenalin to take back to the office.
… all topped off by relaxed networking at our evening drinks reception.
FODM takes senior digital marketing strategists on a fast-forward tour of the tactics and technologies that will change the way they engage with their audiences.
The Future, served up in three big chunks:
Setting the Scene:
We’re currently in teh age of the digitally-savvy consumer, and here’s what they have come to expect…
Keeping Up with the Accelerated Change:
These days we’re really trying to keep up with teh Jetsons after having said our goodbyes to the Flintstones. Its all moving so fast… how do we make it work across our business?
Figuring Out How to Make It Work:
As we follow the rainbow all the way, how do we make this digital stuff work a whole lot better, and we can ensure there’s a gleaming pot of gold at the end to keep our customers content?
Give us just one day – learn about the changing landscape, the use of digital marketing & media, the future of digital marketing from those leading the way. Get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you’re to be amongst the best.
The Bottom Line: Miss FODM and you’ll wonder what everyone’s chatting about as they zoom past you.
Earth Day 2013 Google Doodle: Control the Weather in Interactive Logo
Today’s Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a “sightseeing checklist” to make sure you don’t miss anything. You’ll find all four seasons, animals, rain, wind and snow, and much more.
Google Reconsideration Request Guidelines & Example
Writing an awesome reconsideration request is critical when you’re attempting to get an unnatural links penalty removed by Google. Get on the path to recovery by following these tips, and see one example of a reconsideration request that worked.
Google: Pushing Hundreds Of Thousands Of Pages Can Raise A Red Flag
As I covered at Search Engine Land yesterday, Matt Cutts, Google’s head of search spam, posted a video answer to a question Google’s John Mueller asked named Should I add an archive of hundreds of thousands of pages all at once or in stages…
My Google Traffic After My Linking Penalty Was Lifted
As promised, I wanted to share my traffic changes after I’ve nofollowed my paid links. I already shared with you the interesting reconsideration request submission, response and analysis…
Google’s Paid Clicks Up 20% But CPC Prices Fall 4% In Q1 Earnings Report
Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click…
Google AdSense Message Indicator Showing One For Some Publishers
A Google AdSense Help thread has some AdSense publishers acting concerned over noticing a message indicator showing one unread message but when they click through…
Google To Require Publishers To Agree To New AdSense Terms & Conditions
Google announced they have updated the Google AdSense terms and conditions.
Google did not link to the terms and conditions that are being updated but did pull out the two major changes to the legal agreement…
Google: Disavow Links Even If Removed As A Best Practice
A Google Webmaster Help thread has Google’s John Mueller implying that it may be “good practice” to list the sites and URLs in your disavow file even if they links were removed and especially if you simply requested the webmaster to remove them…
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Video Recap of Weekly Search Buzz :: April 19, 2013
Interesting week in the world, with the Boston bombing and the stuff going on this morning. I did my best to do the search…
Local Weekend Update
What Else is New Dept: There is a new bug with the Google Report A Problem for SABs: If a user selects the report a problem link via Maps or G+ Local they get a “This page won’t load…We’ve tried everything” message. At least its cute. Although that sad face icon is eerily reminiscent of my first […]
One Out Of Five “Second Screeners” Look Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketer’s should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong” Bing has responded to the malware study conducted by AV-TEST earlier this…
Please visit Search Engine Land for the full article.
Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.” Why is the study wrong according to Bing? While…
Please visit Search Engine Land for the full article.
4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
Please visit Search Engine Land for the full article.
Another Loss for Viacom in Endless YouTube Copyright Legal Battle
A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.