Google is now seriously after *pure* spam in search
Casey Markee reports an interesting new Google Webmaster Tools penalty message that classifies a website as a pure spam
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SEO Consultant’s Parents Senselessly Murdered
One thing about the SEO industry is that for the most part, we are a tight community and we do care about each other. When I hear sad news about a fellow SEO…
Did You See The AdSense Pong Game?
As you know, Google celebrated the ten year anniversary of Google AdSense yesterday and to celebrate, Google made a cute pong game for those publishers who can login to their Google AdSense console…
Now Control Your Google AdWords Sitelinks Descriptions
Google announced on the AdWords blog that you can now “nominate specific text for your sitelink descriptions” within your AdWords ads.
To do so…
Reactions [Through Glass] By Google
Amanda Rosenberg, Google’s Product Marketing Manager for Project Glass…
Google Search May Be Updating…
There is a lot of new chatter in the WebmasterWorld forums, along with random threads at other forums including Google Webmaster Help about Google’s search results shifting around and some webmasters claiming huge declines in referrals from Google star…
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
Please visit Search Engine Land for the full article.
The Quintessential Marketer Scientist
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination. They’re larger-than-life heroes of history and literature. Modern marketing…
Please visit Search Engine Land for the full article.
Getting Published: The Search Marketer’s Guide to PR
A public relations strategy is a big part of successful search campaigns. Getting your company’s brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.
Link Removals – You’re At Risk
We have recently been doing one of many link clean-ups that come along with new clients, where we analyse the client’s backlink profile and follow that up with link removal requests that we have agreed upon with the client; so basically finding all the problem links and attempting to get them removed. We try to […]
Google Changes Ranking Advice, Says Build Quality Sites Not Links
On May 27th, Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Prev…
Homepage Sliders: Bad For SEO, Bad For Usability
One of the most prevalent design flaws in B2B websites is the use of carousels (or sliders) on the homepage. Carousels are an ineffective way to target user personas, which ends up hurting the site’s SEO and usability. In fact, at the recent Conversion Conference in Chicago, about 25% of the…
Please visit Search Engine Land for the full article.
Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If…
Please visit Search Engine Land for the full article.
Conversion rate optimization: hypothesise first, then test
Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people…
Conversion rate optimization: hypothesise first, then test is a post by Thijs de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Structured Data: Content, Rich Snippets & Authorship vs. Author Rank
As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
Twitter’s Latest Piece Of Fluff: Profile Video Highlights
Create a Video Highlight Reel with Twitter
Post from Carla Marshall on State of Search
Twitter’s Latest Piece Of Fluff: Profile Video Highlights
The Perfect Business Blogger Profile
Economists and some government reports are saying that the American economy is improving. Therefore, hence, and in conclusion we can expect to see that more jobs will be appearing. Alas! Unfortundately, and sadly those won’t be the same lucrative jobs of yesteryear. What happened? A couple of things happened on the way to the next job market. One of them was automation. As we look for newer and better efficiencies in productivity and administration we continue to reduce demand for actual human workers in various non-scalable capacities. That’s the ironic thing about a technology-driven economy: all the investors insist that any human-performed task is not scalable and therefore not worth investing in. Never mind the fact that there are now 7 billion people on the planet and that number is expected to grow by leaps and bounds over the next 15-100 years. The one thing of which we are NOT in short supply is people. It’s just that people don’t scale despite the fact that they breed faster than rabbits. Assuming it takes you 10 minutes to read this article, in the time you read these words 2500 future workers will be born around the globe. That’s just an estimate […]
7 Great Sites To Learn Online Video Skills
Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let’s take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours.
Social Tactics For The Search Marketer
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countr…
Please, stop talking about AuthorRank
Gianluca Fiorelli discusses AuthorRank and what you should be doing about it
Post from Gianluca Fiorelli on State of Search
Please, stop talking about AuthorRank