SEO News

With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives – curating customer lifetime value and driving ROI.

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they’re looking for and what products are relevant to them.

Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other?

Today’s Google Doodle honors Dutch painter Rembrandt van Rijn, considered one of the greatest portraitists of all time. He is perhaps best known for his series of self-portraits he painted every year throughout his life, including the year he died.

Keeping up with the “how” is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more “what to dos”, knowing how to do them is ultimately what leads to success.

With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here’s an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords.

Ignoring social media is no longer acceptable thinking for small businesses. Social signals affect search rankings and consumers do research about products/services on social. Here are some guidelines on how small businesses should use social media.

The success of this lawsuit is going to open a flood of new lawsuits against The Dirty and other sites like it that host third-party content. It is likely that such sites are going to take removal requests more seriously to avoid costly lawsuits.

Instagram has announced a new way for users to share their content with the ability to embed both photos and videos across the web. The embed feature could be promising for brands by allowing content to be more discoverable.