Mastering PPC: Bidding Options
I think we all have a few things from our childhood and teenage years that get us super excited like Nintendo, gushers, Boy Meets World and boy bands… *NSYNC went on “hiatus” about 11 years ago and have been “Tearin’ Up My Heart” ever since BUT just announced* that they will be no longer be […]
SMX East Rates Increase Saturday – Register Now!
Early Bird rates for Search Engine Land’s SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programing: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check…
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Google’s Musical Logo For Claude Debussy
Today on the home page of Google worldwide is a special musical Google logo for Claude Debussy on his 151st birthday.
The logo appears like a movie but has little actual interaction…
Google’s FAQ On Rel Author Says Not For Product Pages
Yesterday on the Google Webmaster Blog, Maile posted and FAQ on using Google authorship, rel=author…
Google Now Adds Ability To See When Your Employees Get To Work
Google announced on Google+ that they have upgraded Google Now features to add in seven plus new types of Google Now card notifications…
Google’s Matt Cutts: Page Speed Not More Important For Mobile Ranking
Typically, SEO concepts are very logical. You want your pages to be easy to read, you want your title tags descriptive (bookmarks, etc)…
Google: We Know You’re Confused About Manual & Algorithmic Penalties
There has always been a lot of confusion amongst none experienced SEOs about the difference between a manual and algorithmic action by Google. And Google is aware of that and promises to make changes to help clarify the difference between the two…
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Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search
In a recent video answer by Google’s head of search spam, Matt Cutts, Matt said that page speed is not any more important, in terms of a ranking factor, for mobile search compared to desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more…
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4 Google Changes That Could Impact Your Holiday ROI
Google’s search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.
Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday
Today’s Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy’s popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles,…
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Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is…
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Average Position: A Distracting Lie
A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but it’s really a proxy for what we should pay attention to: traffic volume and quality. Indeed, position itself as a KPI is pretty meaningless, and…
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How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why
The Technology reports in Google Analytics contain a host of fantastic data. It’s an essential place to look when you’re thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes.
Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there’s only a 2 percent chance they will complete a purchase. Here’s how to increase the odds that visitors return and buy from your site.
The True Power of Social Media Share
Explore the true power behind sharing on social media, why we do it and why it’s important to your digital marketing strategy
Post from Sarah Bradley on State of Search
The True Power of Social Media Share
Waze data now updating Google Maps App
The social real time traffic data from the waze community is now integrated into Google Maps App.
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Upcoming Conferences I will be Speaking at
A new post from www.davidnaylor.co.uk. BAZINGA!
Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses
Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet.
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.
Are Google creating themselves a problem with Google+ Local
Its been interesting watching the increasing encroachment of the Zagat recommendation framework into the mainstream Google results over the last couple of months. During the last 12 months, Google’s local framework – which lets be honest was never particularly great to start with – has undergone a significant overhaul and has now been incorporated into […]