SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
How To Leave Anonymous Business Reviews In Google+
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my…
Please visit Search Engine Land for the full article.
Page Speed Suggestions Now Directly In Google Analytics
Ilya Grigorik, Google’s “Developer Advocate, Make the Web Fast and Google Chrome” shared on Google+ that Google Analytics has a new report named “Page Speed Suggestions”…
Google Reconsideration Request Errors Happen
There is an interesting discussion at Google Webmaster Help forums where a new site at microbialgenomics.org…
Reports Of A Google Update Between November 1st & 5th
I have been seeing some chatter at WebmasterWorld and other sources of a possible update that is being pushed out slowly since late October 31st through today.
If you read the thread…
New Google Penalty For “Image Mismatch”
There is a new Google manual action that you need to be aware of named “image mismatch.” This manual action is when your images on your site don’t match what Google is indexing and displaying in their search results…
10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here’s how Phonebloks did just that.
Google Maps’ Mobile Reach Drops In September — comScore
Yesterday comScore’s US smartphone market share figures for September came out. There weren’t many surprises — except for one thing: the Google Maps app has fallen three spots in comScore’s rankings. The smartphone app, which used to be the most popular in the US, fell from…
Please visit Search Engine Land for the full article.
How to Conduct Niche Research for an Affiliate Site
How do you an evaluate a potential affiliate niche? It’s a question I’m asked several times a week. Half of the niches I’ve created affiliate sites in were ones I stumbled across totally by chance. The rest are in niches I directly set out to target. But regardless of how you find a niche, there’s […]
The post How to Conduct Niche Research for an Affiliate Site appeared first on Sugarrae.
The “Mobilification” Of Consuming Content
The future of all content will have to comply with mobile standards. As a business, it’s time to start making the transition before it’s too late.
Post from Stephanie Frasco on State of Digital
The “Mobilification” Of Consuming Content
How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant use…
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing.
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing. Maybe you need more than 5000 URLs Continue reading »
No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google’s paid search results garnered the highest CTR, data showed that wasn’t the case for advertising on its search partner and display network.
OK Google Now On iOS Google App: Some Bugs Reported
Google announced yesterday the release of the updated iOS Google search app. It brings the “OK Google” prompt to search handsfree with the app plus a lot more. It has much better Google Now reminders, as well as some bugs…
Vague Promises and Other Search Marketing Advice
I could not help but notice several hundred articles about Google’s Hummingbird over the past few weeks. The SEO pundits and tech journalists are out in force, running with the bulls*** like always. Everyone seems to know what Hummingbird is and how it will (not) affect your online marketing. I just wish I could find 3 articles that all agree on some clear precise details other than “Google announced Hummingbird ….” So, what is Hummingbird? I dunno. Something Google did with its search engine. Matt Cutts spoke at PubCon a couple of weeks ago and in discussing Hummingbird he said it had been live for several weeks without anyone noticing before Google announced it. Um, someone noticed it well before Google Song and Dance day. He just didn’t know what he was looking at. Plenty of people noticed the change in search results. But there are always changes in search results, so it’s really hard for someone to jump up and say, “Hey! Here’s the latest massive rewrite of Google’s system in action — you just wait and see! They’ll announce it in a few weeks!” I, personally, hate what Google has been doing with search for the past few […]
What is Google Adwords Display Select?
Google adwords has now realised a new type of adwords campaign called “Display Select”.
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Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
Why Keyword Rankings Still Matter
Keyword rankings are frequently denounced as metrics for SEO. But are they really obsolete?
Post from Barry Adams on State of Digital
Why Keyword Rankings Still Matter