Friday Infographic: Make Your Marketing Strategy POP
Many of us are in ‘Tech’. But do we really understand how ‘we’ work? How we buy? Maybe not. UBM Tech asked over a 1000 tech professionals about their preferences and came up with this infographic.
Post from Bas van den Beld on State of Digital
Friday Infographic: Make Your Marketing Strategy POP
How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday
Posted by DiTomaso
Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana…
SMX East 2014 Day Three Live Blog Coverage
Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceC…
Local SEO Panels at SMX East
Oh October! The leaves are changing, fall is almost here and another SMX East is coming to a close. There were a couple of awesome local SEO panels, including a presentation from the affable Founder, Proprietor and CEO of Local SEO Guide: Andrew Shotla…
International Keyword Research with Grepwords & SEOgadget for Excel
The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations […]
The post International Keyword Research with Grepwords & SEOgadget for Excel appeared first on Builtvisible – A Creative Digital Agency.
SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing…
Please visit Search Engine Land for the full article.
Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to…
Please visit Search Engine Land for the full article.
Google: Penguin Refresh May Come As Early As Next Week
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…
Please visit Search Engine Land for the full article.
Celeb Lawyer To Google: Block Nudes Or Pay $100 Million
As reported by several media outlets, an LA-based attorney representing “over a dozen female celebrities” whose photos were hacked and stolen in the recent iCloud nude photo scandal has threatened Google with $100 million in damages if the company doesn’t immediately block or…
Please visit Search Engine Land for the full article.
Landing Pages and Why They Matter
A few weeks ago we noticed, to our shock, that we don’t even have a post about landing pages yet. This was a shock because landing pages are, or at least should be, a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and…
This post first appeared on Yoast. Whoopity Doo!
Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.
Please visit Search …
Bing Ads Debuts Enhanced Sitelinks In US
Enhanced Sitelinks are now available on Bing Ads in the U.S., and will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw…
Please visit Search Engine Land for the full article.
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.
The post Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Moz: Google’s New Quick Answer Box Now Showing 98% More Often
According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores a…
Google Expands Dynamic Remarketing Ads
Google is expanding their dynamic remarketing ads to more verticals including hotels, flights, real estate, classifieds, jobs, auto…
Connection Time & HTTP Status Codes Used By GoogleBot For Crawl Efficiency
There is nothing worse than knowing Google is having a tough time accessing your content unintentionally. Well, truth is, if you robots.txt or nofollow your site out of Google by accident, I don’t feel bad for you. But if your server flakes out on you…
Was I Hit By Google Panda 4.1? Looks Like I Was…
Last Thursday, September 25th, Google announced that they began rolling out Panda 4.1 – a revised algorithm to improve their detection of Panda like signals and ultimately aim at helping smaller sites do better with the algorithm…
8 Weeks After Migrating To HTTPS: Google Webmaster Tools Analytics
The day or so after Google announced there was a ranking benefit from HTTPS (tiny signal they said), I migrated my corporate site over from HTTP to HTTPS. I did so…
The “Content-Driven” Sales Funnel
Though the “integrated” approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.