We Tested Pure Broad Match Keywords & Here’s What We Found
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.
As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…
The post We Tested Pure Broad Match Keywords & Here’s What We Found appeared first on Seer Interactive.
Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
The post Social SEO: How SEO and Paid Social Media Can Work Together appeared first on Seer Interactive.
Seer Solves It: Paid Social Creative Fatigue Analysis
This post was written by: Kara Mehnert & Rachel Danto.
As marketers, we know the line between effective frequency and ad fatigue on Facebook is very thin. The Paid Social and Data Strategy teams here at Seer wanted to develop an analysis to showcase how often after seeing a client’s creative does click-through-rate begin to drop — without needing to rely on additional and expensive 3rd-party management or creative analysis platforms.…
The post Seer Solves It: Paid Social Creative Fatigue Analysis appeared first on Seer Interactive.
Why MSV Is Declining In Importance
Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals.
Although Search Volume, also known as Monthly Search Volume (MSV), is a good indicator of a topic’s popularity, it does not mean that this will translate into website visits for your brand.…
The post Why MSV Is Declining In Importance appeared first on Seer Interactive.
How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption
Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting opportunity and just like that— Poof! You’re back at square one and feeling defeated.
As a Sr. People Ops Manager at Seer, I have to communicate hiring decisions to candidates and unfortunately, it often entails being the bearer of bad news.…
The post How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption appeared first on Seer Interactive.
Dear Google, What Should Psychics Do?
This post was written by: Kim Dougherty and Leah Hillegas.
COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and counselors, to intuitive advisors and psychics. …
The post Dear Google, What Should Psychics Do? appeared first on Seer Interactive.
Designing for Accessibility: Improving User Experience for Everyone
More than 1 BILLION people worldwide have a disability or impairment.
That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…
The post Designing for Accessibility: Improving User Experience for Everyone appeared first on Seer Interactive.
Multiple Vendors vs. Single AOR: Which is Best for Your Organization?
Written By: Emily Capuano & Meagan Jubb
As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support.
Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate.…
The post Multiple Vendors vs. Single AOR: Which is Best for Your Organization? appeared first on Seer Interactive.
Google Display Network vs. DV360: Which is Best?
GDN and DV360: Are they really the same?
When speaking to clients about programmatic efforts, we often run into questions like:
- What’s the difference between GDN and DV360?
- Why should I be willing to pay extra for DV360 access?
- What value does this bring?
…
The post Google Display Network vs. DV360: Which is Best? appeared first on Seer Interactive.
Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future?
What’s Happening in the World of Cookies & Data Privacy?
Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most?
Well… everyone!
In this post, we’ll walk you through:
…
The post Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future? appeared first on Seer Interactive.
Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?
So, you’ve been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is …
A/B testing has long been a critical piece of effectively optimizing your website — while personalization has proven to be both the present and future of what users expect on high quality sites (just ask Amazon or Netflix).…
The post Optimize 360 vs Optimizely: Which is Right for Enterprise Testing? appeared first on Seer Interactive.
Why You Should Bid on Your Own Brand Terms
This post was originally published in May 2018 and last updated February 2021.
It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…
The post Why You Should Bid on Your Own Brand Terms appeared first on Seer Interactive.
3 SEO KPIs You Should Be Tracking
You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect in-house team or partnered with a brand new agency. The next step is to set your KPIs, or Key Performance Indicators, for the program. Sure, we’ve all heard about SEO keywords and links, but there’s more to it, right?…
The post 3 SEO KPIs You Should Be Tracking appeared first on Seer Interactive.
What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
The post What Does Google Ads Match Type Update Mean for Search? appeared first on Seer Interactive.
A Digital Marketer’s Guide to Crisis Management
Crisis Management in 2021
2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know.
Marketing can be difficult in such a tremulous time.…
The post A Digital Marketer’s Guide to Crisis Management appeared first on Seer Interactive.
How to Write Great Meta Descriptions
How to Write Great Meta Descriptions & Optimize Current Ones
What is a Meta Description?
Technically, a meta description is an HTML tag, which looks like this in the HTML code for the page:
<meta name=”description” content=”Awesome meta description you wrote!”/>
On Google, Bing and other search engines, meta descriptions are displayed in search results as the short paragraph under the title of the page:
While many CMS tools have built-in options for metadata title and descriptions, you can also manually add your meta description to your site’s HTML code in the <head> section:
<head>
<meta name=”description” content=”Awesome meta description you wrote!”/>
</head>
Are Meta Descriptions a Ranking Factor?
…
The post How to Write Great Meta Descriptions appeared first on Seer Interactive.
Organic Performance Doesn’t Happen in a Vacuum so Why Should Your Strategy?
Organic Strategies Need to Consider What’s Going on in the Outside World
If we’ve learned anything in 2020, it’s that an organic strategy needs to be agile and take into consideration external factors. When COVID-19 came to town a lot of our project plans for 2020 went out the window – and that was the RIGHT move. …
The post Organic Performance Doesn’t Happen in a Vacuum so Why Should Your Strategy? appeared first on Seer Interactive.
The Untapped Potential of Microsoft Ads’ Zero-Click Queries
How to Use Microsoft Ads to Gain Search Term Insights
In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated that the search terms report “only includes terms that a significant number of users searched for, even if a term received a click.”
Advertisers now have significantly reduced visibility into which search queries trigger their ads, even if they drive a click or conversion.…
The post The Untapped Potential of Microsoft Ads’ Zero-Click Queries appeared first on Seer Interactive.
2020 Ecommerce Holiday Game Plan
What is the Holiday Retail Guide?
Each year, Google releases a Holiday Retail Guide that uses learnings from past years to allow your team to be fully prepared for this year’s holiday season.
Shoppers are looking for online solutions more than ever these days, so it is important for your retail team to be proactive in planning for the holiday season.…
The post 2020 Ecommerce Holiday Game Plan appeared first on Seer Interactive.
12 Holiday eCommerce Strategies to Implement Now
Ok, first thing’s first. Unclench your jaw, relax your shoulders, and take a deep breath. This year has been a doozy! You’ve earned a breather (or 1,000). Now that that’s out of the way, can we be shocked together about the fact that the holidays are already, once again, somehow, right around the corner?…
The post 12 Holiday eCommerce Strategies to Implement Now appeared first on Seer Interactive.