Five brief but helpful tips for Google AdSense placement
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Digital Display: What is Viewability and Why Does it Matter?
Russell O’Sullivan gives an overview of Viewability – a key metric for Digital Display Advertising, what it means, when to use it and how it’s changing display media plans.
Post from Russell O’Sullivan
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.
Five tips for low-risk Google Display Network testing
So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing.
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary.
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
Seven ways publishers have reacted to ad blockers
There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them.
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Post from Samantha Noble
Four Big Reasons You Should Market in Russia
This comprehensive review of the Russian Internet market outlines important information on Internet use and penetration in addition to covering the search market share and digital advertising opportunities for foreign businesses considering marketing in Russia. Readers will also get a better sense of the country’s language and culture to consider how their business fits into the Russian market in 2015.
Post from Melissa McDonald
9 Reasons You Should Be Using Display Advertising
There are many different platforms available to advertisers looking to take advantage of Display Advertising including Criteo, Ad Roll and Google itself. In this post, I am going to explain 9 different reasons why you should be taking advantage of Display Advertising and including it within your overall marketing strategy.
Post from Samantha Noble on State of Digital
9 Reasons You Should Be Using Display Advertising
Everything a CMO Must Know About the Digital Marketing Landscape
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape
5 Reasons to Try Facebook Advertising for the First Time
Not tried Facebook Advertising Yet? Here are handy 5 tips to get you started…
Post from Sarah Bradley on State of Digital
5 Reasons to Try Facebook Advertising for the First Time
Display Advertising Demystified: Part 2 #HEROCONF
Jasmine Aye attended a HeroConf breakout session with Matt Van Wagner discussing how to create better display advertising campaigns to generate great results.
Post from Events State of Digital on State of Digital
Display Advertising Demystified: Part 2 #HEROCONF
#HEROCONF Display Advertising Demystified: Part 1
Jasmine Aye attended John Lee’s HeroConf breakout session on Tuesday about how we can all get a little more specific with our display advertising.
Post from Events State of Digital on State of Digital
#HEROCONF Display Advertising Demystified: Part 1
Using Data to Drive Online Marketing Decisions – #seslon
Using Data to Drive Online Marketing Decisions – SES London 2014
Post from Russell O’Sullivan on State of Digital
Using Data to Drive Online Marketing Decisions – #seslon
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
My AdWords wish list for 2014
Many AdWords professionals spend a lot of time navigating the interface. In this post Haukur Jarl lists five wishes that would make AdWords easier to use.
Post from Haukur Jarl on State of Digital
My AdWords wish list for 2014