Google Expands Same Meaning Close Variants – So, What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again.
Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. …
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Two Acquisitions Rocking the Analytics Industry – June 2019
1) Google Acquires Looker
Acquisition Details:
On June 6, 2019, Google announced its acquisition of Looker, a business intelligence and analytics startup. The acquisition is set to complete at the end of the year.
Acquisition Features:
With this acquisition, Looker will join the Google Cloud Platform (GCP) to provide a full end-to-end analytics solution that collects, analyzes, and visualizes data.…
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What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP?
The latest update from Firefox will block Third-Party Cookies by default
Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months.…
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June 2019 Core Algorithm Update & Mobile First Indexing Update
The Announcement:
Over the weekend, Google announced they would be releasing a June 2019 Core Algorithm Update today, 6/3/2019:
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update.
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New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP.…
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Google Ads’ Average Position Metric is Going Away
Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and position on the SERP.…
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The Facebook Pixel Update: What It Means & How To Use It
On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the ability to better track consumers through multiple sites on Safari using first-party cookies. Dig into what this update means and how it might affect your business’ Facebook advertising.…
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Cross Device Reporting in Google Analytics: What it is & How to Use it
TL;DR – A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a more holistic understanding of the customer journey.
This week, Google announced new Cross Device features to Google Analytics (GA), giving GA users much more insight into how customers interact with websites in a multi-screen world.…
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