SEO Homesteading 2016
Happy 2016 to the Die Hard SEOs
The Future: This is Not your Father’s SEO
While everyone left and right of me is either not really doing much SEO or is deeply engaged in hard-core SEO, the middle ground is an active battle field. That middle ground… which I refer to as Competitive Publishing, involves smart, strategic deployment of publishing (using technology) to achieve business goals (specific to search and […]
It’s Your Move, SEO
It’s SEO time. Get busy.
Bullish on SEO : RankBrain vs. SEOBrain
The battle between RankBrain and SEOBrain is heating up, as Google develops Artificial Intelligence to battle human innovation.
You, Robot.
The other day I noted that so many people I meet in the everyday life these days have nothing going on. People I meet in passing, at the store, or in a restaurant, or perhaps during travel… are “non-employed” or under-employed. Upon casual review, such as light conversation or interaction, they exhibit no signs of […]
SEO Security, Threat Intelligence, and Competition
I was reading about a security course over at Black Hat when it dawned on me… this is just like SEO. The US Special Operations Forces pioneered a methodology called F3EAD, which enabled amongst other things the ability to take out insurgent and terrorist networks. Acronyms aside… F3EAD sure sounds cool. And “taking out” insurgents […]
On Practitioners, Policymakers, Business, and Authority
Deleted, because I’m exhausted. It just won’t make any difference… you have lost, and the big players have won.
It’s OK to be Late
It must be a slow news month, because I’ve been seeing a disproportionate number of people whining in public about other people being late to their meetings & appointments. Mostly these are people I do not respect: social media gurus, self-help experts, “authors” of pop business books, professional speakers, venture capitalists, placed startup CEOs and […]
Six Ways Matthew Ingram is Wrong about Andrew Keen Being Wrong about the Internet
Matthew Ingram published “Six ways in which Andrew keen is wrong about the internet [sic]” and I have to say, “what nonsense”. It’s so much fluff, wrapped in stock photography and Modern Typography, that it’s comical (to me… an admitted Silicon Valley Outsider). So here on my ugly little blog, where an audience 0.0001% the […]
Developing Developing Developing Developing…
My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]
Visit Spain in April : DomainingEurope.com
DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve been the past two years, and it is one of the best trips I make in the web publishing industry. Thinking of gaining some fresh perspective? Fancy a trip to Europe? I’m going to post some stories and pictures, but in the mean […]
SEO Industry Growth, Widespread Failure, and SEO Industry Challenge
Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality, without much risk to it’s own success. And now […]
Do you want to WIN, or just “Be the Winner”?
One of the best aspects of travel (aside from, well, traveling) is that I get to meet real people in pursuit of real goals. I get to discuss SEO and Internet business, plus careers, with people from all over the globe (as long as they speak English, sigh). This includes sharing unique experiences that really […]
503: GONE
There have been a few occasions when Googlers stated that a 503 server response code would be interpreted by Google as a “hold on, something’s getting fixed, don’t update the index with what you find here” situation. That made great sense. How else could a tech-savvy webmaster pause re-indexing while performing an update that would […]
We did it to MySpace, We can Do It to Google
Google is very aggressive, purposefully acting to “punish” those who attempt to influence their ranking positions with links or cloaked commercial endorsements. The hypocrisy has reached epic proportions. The blatant anti-competitive actions, the cloaked censorship, and the very effective yet denied stifling of innovation, as if to prevent the web from advancing faster than Google […]
Cloud Storage
A poet friend recently got upset about a bill he received for Google’s cloud storage. He wasn’t aware of his wife’s increased use of his online storage account, which incurred a fee on his credit card. He complained to Google, including a small rant:
“What the hell is a “Cloud Platform”?????? Do clouds need platforms? If […]
Identity Poetry for Marketers
Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion.
Who I am.
Who I think I am.
Who you think I am.
Who I think you think I am.
Who I know I am not.
Who I think you think you are.
Sometimes, identity it seems to be the only thing that matters.
I’m […]
PR is where the Money Is
A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is!
PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than …
Google is an Addict
I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing consider…
When there are no Jobs
As in independent consultant and small business owner, I see how the markets and society impact productivity every day. One thing that need acknowledgement is that we are responsible for our own difficult situations. By we, I mean the tech sector companies, managers, workers, employees, investors, and consumers.
When we don’t respect education, we don’t get […]