Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

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Target expands voice-commerce relationship with Google to battle Amazon

Retailer joins Walmart in climbing aboard the Google Express.

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Echo and Home will probably have to tell you they’re always listening — in Europe

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.

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When it ‘can’t answer that,’ Alexa begins recommending third-party skills

The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.

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Google Home partnership with Condé Nast’s Vogue offers new model for publishers

It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.

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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.

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Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.

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