Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.
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The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
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Core Web Vitals and the News Industry – The End of Fake News?
Core Web Vitals are Google’s newest approach to measuring user experience with solid metrics. How do the world’s most popular news websites fare, and will this impact their visibility?
Post from Laura Hampton
The untapped value of qualitative keyword data
Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here’s how qualitative methods can inspire new ideas.
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The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […]
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Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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How to get your new WordPress site indexed
When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that could help you get your site indexed faster. A quick note […]
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Help, I’ve accidentally noindexed a post. What to do?
It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engines! It turns out you’ve accidentally set a post or […]
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New Google Search Console report checks site speed
Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. Not too long ago it was a couple of new structured data reports and today we’re talking about an enhancement report dedicated to site speed. It’s important to have a fast site and Google’s new tool helps you monitor […]
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Search Console showing errors in your product structured data?
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: […]
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Get Google’s new video reporting with the Yoast Video SEO plugin
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your […]
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
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How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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How to do a one-page analysis in Google Analytics
I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. […]
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The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included.
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Where did my Search Console errors go?
If you’ve noticed that your Yoast SEO Search Console report looks surprisingly empty, it’s because Google have shut down the system which provides data about their crawl errors. There’s no need to worry, though – we knew this was coming, and we have plans for the future. Your Search Console report won’t show any information […]
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How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much interest to you.
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How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
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