How to avoid common SEO mistakes
A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on […]
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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
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The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
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3 ways to improve link equity distribution and capture missed opportunities
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
The post 3 ways to improve link equi…
SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
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How to choose keywords that’ll attract traffic
Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose […]
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How to properly delete a page from your site
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be […]
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How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
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How to become an SEO expert
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert […]
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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.
The post Alert! Abnormal organic CTR detected. Automati…
How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
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Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results.
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How to get developers to implement SEO recommendations
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.
The post How to get developers to implement SEO recommendations app…
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
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How to do advanced page-level keyword research
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
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How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.
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How to use the text link counter
In the latest release of Yoast SEO, we’ve added a text link counter. It consists of two counters, the first counts the number of internal text links you’ve put in your post. And the other counter counts the number of internal links to a post. These counters can be a huge help in improving the […]