Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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Google now handles at least 2 trillion searches per year
The search giant won’t say exactly how many trillions of queries it processes other than it’s now two or more. It last claimed 1.2 trillion in 2012.
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Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
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2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
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Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices.
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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
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Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop search.
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Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads.
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12 fascinating SEM related stats from January 2016
As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year.
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
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Report: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight quarter.
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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
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Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
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Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.
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Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done
Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.
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PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
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Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by…
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