Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
The post Hitchhiker’s guide to the end of the third-party cookie as we know it appeared first on Search Engine Watch.
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
The post Social learning: How to optimize your Facebook PPC campaign appeared first on Search Engine Watch.
Marketing on Amazon in 2020 [Report]
Anders Hjorth and Dan Saunders have compiled a detailed research report about marketing on Amazon, full of insightful data and actionable tactics.
Post from Barry Adams
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
The post Searchmetrics report: How Amazon and Google help each other appeared first on Search Engine Watch.
Top 5 Tips to Save Money on Google Ads
Paid ads can be great to quickly get in front of potential customers. But with rising click costs, could they be cheaper? Read on to find out.
Post from Alix Charles
ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
Post from Gianpaolo Lorusso
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
Post from Marco Megali
The Invisible Attribution Model of Link Acquisition
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […]
The Invisible Attribution Model of Link Acquisition
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […]
The post The Invisible Attribution Model of Link Acquisition first appeared on Blind Five Year Old.
Call for PPC & CRO speakers at the next ADworld Experience
The European largest PPC & CRO event has opened the hunting season for case stories to be presented at the next edition, which will be held in Italy on April 23-24, 2020. Here are all details to apply successfully.
Post from Gianpaolo Lorusso
Why You Should Use PPC as a Content Marketing Tool
Pay-per-click advertising is usually associated with driving traffic to sales pages. A more uncommon use of PPC ads is for content discovery.
Post from Morgen Henderson
Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Post from Gianpaolo Lorusso
Paid Search Strategies 2019 [Report]
The new Paid Search Strategies 2019 report from Innovell is a detailed look at the types of strategic approaches that drive paid search success in 2019.
Post from Barry Adams
Managed Placements As An Underrated Way To Build A High-Performing GDN Campaign
This article will show you how to boost your display campaigns by using managed placements to target very specific audiences.
Post from Maria Raybould
Five Things To Avoid When Running LinkedIn Sponsored Posts
LinkedIn is a powerful B2B marketing tool, if used properly. Advertising on LinkedIn needs to be properly handled and managed, as Matt LaMontagne explains.
Post from Matt LaMontagne
Major Trends in Paid Search [Report]
Paid Search is one of the oldest and most important digital marketing industries. Anders Hjort from Innovell has created an in-depth report that shows the major trends in paid search, including agency compositions, key tactics, and where the market is headed.
Post from Barry Adams
Bye bye Exact Match, hello “modified” Exact
Recently Google decided to let exact match less… exact, including in it the same search intent key-phrases. Here is what you need to know about it and how to react to this innovation.
Post from Gianpaolo Lorusso
7 KPIs to Measure Traditional Media Buy Success with Digital Analytics
While digital marketing is usually easy to attribute, traditional media can be harder to measure. Here Matt LaMontagne shows seven ways you can measure the impact of offline media through online methods.
Post from Matt LaMontagne
Improving efficiency in the Google Display Network
Quality Score in Google Display Network is not communicated in any way, but nevertheless it is used to determine auction winners and to set the cost of the click. This post will explain how to work on a campaign to optimize it.
Post from Gianpaolo Lorusso