Responses to Negative Data: Four Senior Leadership Archetypes.
Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. […]
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Empathy: the unsung hero of high client retention
It’s tough out there for both clients and agencies right now. Budgets are getting smaller, competition is fierce, and change is constantly afoot. All of this has a direct impact on our day-to-day lives. During uncertain times, staying positive and showing kindness becomes increasingly difficult, often overtaken by worry and stress. But exercising compassion – […]
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What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics
This article won’t recount the history of Safari’s Intelligent Tracking Prevention (ITP) initiative, nor will it offer explicit guidance on implementing one of the many workarounds that are now proliferating. Instead, my goal here is to provide you with a digestible summary of what the forthcoming update to ITP means for you, as a site […]
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A guide to recruitment website SEO: How to optimise jobs sites for search engines
A guide to optimising jobs sites in the recruitment industry I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an important industry sector across the globe. Background I’d spent several years working in a recruitment specialist web development agency, […]
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The importance of on-site SEO consulting for successful client-agency relationships
Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins. During a pitch process it is very common to focus on positive outcomes such as these – we all want to see demonstrable evidence […]
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Achieving a healthy work-life balance at a digital agency
How Builtvisible embraces shared values and resource modelling to buck the trend The agency world has traditionally been terrible for work-life balance. From the Mad Men-esque “good old days” to today’s always-on culture there is a widely accepted norm that agency life is one of long working hours, unrealistic deadlines and counting down the days, […]
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The in-house marketer’s guide to getting management buy-in for content
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. The first step is to recognise that in many organisations you may have a bit of a battle on your […]
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Fireside chat with Builtvisible’s Managing Director
How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product offering whilst remaining true to your founding roots? Geoff Griffiths, Builtvisible’s Managing Director, sat down with Luca Senatore of Genie Goals to discuss where the industry is heading, offer […]
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Builtvisible strengthens its client service offering with new hire
We’re excited to announce that Ileana Lund has joined the Builtvisible team as Head of Client Services to support our growing roster of clients. She brings with her over seven years of experience in the digital marketing industry and a wealth of client support expertise. Speaking about Ileana joining the team, Geoff Griffiths, Managing Director […]
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Builtvisible is proud principle sponsor of Samurai 7s
The values of sport in the workplace can be hugely beneficial for individuals, teams and clients alike and that’s why we’re delighted to announce the principle sponsorship of the Samurai 7s in the 2018 Super Seven Series. Founded in 1996 by Terry Sands, the Samurai Rugby Football Club is widely regarded as one of the […]
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The 10 difficult questions you should ask your agency in a pitch
A great client-agency relationship is based on honesty and trust. Time and again I hear of agency relationships gone sour having promised the world and delivered anything but. While this might be good for Builtvisible as we mop up clients in need of rescuing, it does nothing for the perception of agencies and the value […]
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan is a post from: Occam’s Razor by Avinash Kaushik
Organic Digital Marketing Channels & Messaging
In the first post I put forward the following proposition: Your brand is just the collected memories that person has of interactions with your company. Assuming that is accurate, that means that marketing is, at its core, nothing more than creating memorable communications between brand and customer. Whether or not the message sticks is therefore […]
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Organic Digital Marketing Principles
Change Overload A lot is made of the vast amount of data and rapid innovation in the digital marketing space, but to what extent is that a good thing, or even useful? After all, between ad fraud, metrics with issues, unusable data and analytics issues we’ve conspired to make marketing needlessly complex, whilst at the […]
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What is Organic Digital?
It is pretty widely acknowledged that anyone who feels they’re being advertised to probably isn’t enjoying that experience. Just look at the rate of adoption for ad blocking software – 615 million devices across the globe at the end of last year. That said, people certainly don’t hate adverts. Take the John Lewis Christmas ad, […]
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It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons. The reasons are that […]
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Content promotion is a high-value process
Effective promotion gives your campaign legs. Without it you won’t be discovered and without discovery you’ll be unlikely to achieve any of your goals. In this article I’m going to address the myth that promotion is a low value and low cost exercise and discuss how to get your ducks in a row for the […]
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But What Does Voice Search Actually Mean for Marketers?
Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using it? What does this actually mean for marketers? Is the question of voice search something marketers need to consciously integrate into their marketing today or is […]
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