5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
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Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
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2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
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AdWords Editor update supports Shopping Showcase Ads
Create and edit the newest Shopping ad format in Editor.
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Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
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Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.
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Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace y…
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program.
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New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
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Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.
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Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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