How to Stop Journalists Ignoring Your Pitches
Journalists receive dozens of article pitches every day and will ignore most. How do you perfect your pitch to catch a journo’s attention?
Post from Sean Potter
How to Tangibly Measure the True Value of Digital PR
How can the true value of digital PR be measured accurately? Pure SEO metrics alone don’t do justice to what online PR can achieve for a business.
Post from Laura Hampton
Stop Copying Your Competitors – Do What They’re Not Doing And Get Better Links
Competitor research is valuable but not always the answer to secure links. There are many cases where original thinking will serve you better.
Post from Sean Potter
Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
The post Why we should stop using DA to measure influencers appeared first on Search Engine Watch.
How to Manage Red Tape from your Digital PR Clients
‘Red tape’ is a commonly used metaphor for barriers that are put in place in legal and business dealings. For […]
Post from Bobbi Brant
Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
The post Link building with PR: Relevant links at scale appeared first on Search Engine Watch.
How to Avoid Creative Fatigue When Your Job is to Keep Having Ideas
Head of Creative is a dream job title for Bobbi, she loves coming up with ideas for Kaizen’s content pieces but she can sometimes feel under pressure for being responsible for Kaizen’s creative side of the business. Bobbi shares her tips on how to still stay creative and be on top of your game.
Post from Bobbi Brant
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
The post Lessons learned from launching 100+ content-led link building campaigns appeared first on Search Engine Watch.
3 Link Building Tactics you can use to Gain Large Volumes of Legitimate Links for your Website
Any website needs links to be competitive in SERPs. But building large volumes of links can be difficult and daunting. There are ways to do it right, and this blog shares a few easy methods.
Post from Polly Pospelova
Earning Links With Journalists, What Do You Need to Know?
Link building is tough. Gaining links from media publications through content-led outreach is proving to be more and more difficult for two main reasons.
Post from Alex Jones
Guest Posting in 2018 – Does It Still Work?
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Post from Alex Jones
Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Post from Joana Veiga Ferreira
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
Getting Your Link Profile on Point in 2018
A backlink profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. Here, Alex Jones of Hallam Internet takes you through the importance of a varied link profile and runs through the elements to consider when building a diverse backlink profile.
Post from Alex Jones
Find The Influencers That Matter (In 3 Easy Steps)
Are you just getting started on influencer marketing? Or you’re approaching a new industry? Then this article from Irina Nica will help you map your landscape.
Post from Irina Nica
How to Use Proprietary Data to Drive Media Coverage
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Post from Irina Nica
How to generate buzz for your outreach campaign
How do you go about getting influencers actively interested in your outreach campaign before it starts? Hannah shares her findings here.
Post from Hannah Butcher
Getting the most out of media requests as a brand
Discover how to get the most out of media request services, including how to respond to them to get the best results for your brand in this post from Hannah Butcher.
Post from Hannah Butcher
Seven simple rules for effective email communication and outreach
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.
How to lose a blogger from one email
Hannah Butcher explores the reasons that bloggers will avoid your both your email and working with the brand you are representing.
Post from Hannah Butcher