What is the Google Site Kit plugin?
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, […]
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YouTube SEO: How to use analytics for your video strategy
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. […]
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GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play with them before they roll out to a GA4 property near you. …
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Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […]
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Diagnosing a traffic drop? Just breathe!
A traffic drop or decline is something all of us have come across on multiple occasions. Here’s how to diagnose and deal with it
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How to Set Up Google Analytics 4 (GA4) Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4. …
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Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
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Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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How to Use the GA4 Demo Account
It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in October 2020 (ICYMI, read our post here).
Since then, we’ve seen the industry get excited about the eventual switchover from Universal Analytics to GA4 with a slew of webinars (like our Q&A in December 2020 where we answered over 40+ questions about GA4 from our community), video content from Google, and articles from thought leaders such as Simo Ahava.…
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Seven underrated Google Analytics features that boost performance
Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website.
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6 Reporting Challenges Solved by Restructuring Your Google Analytics Account
Is your Google Analytics account full of properties and views you don’t even use?
Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…
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10 Reasons Your Google Analytics Data Will Never 100% Match Your Other Data Sources
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available for advertising in the pre-digital days.
But high-accuracy is not perfection.
Attaining highly-accurate, reliable data is very important for making business decisions.…
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An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]
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Data Privacy & Compliance Guide to Managing Your Google Analytics Data
Today’s average digital consumer is more aware and concerned about how their online data is being used. With online usage increasing by 47% in Q1 of 2020, data privacy has dictated much of the future of digital marketing.
Industry regulations are also tightening up, CCPA is now enforceable by law as of July 1st of this year.…
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The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […]
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Demystifying Google Analytics 4 FKA App + Web
What is the New Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (which was previously known as Google Analytics App + Web). It will allow users to connect app data and website data within one …
Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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How to teach an old blog new SEO tricks
Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here’s a nine-step SEO revamp guide for your old blog site.
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