Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay atop in 2020.
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The UK election and SEO games: Search, scandal, and big promises
In light of the UK election and the Conservatives’ online activities, Luke Richards dives into and analyzes the political battleground – Google SERPs.
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Seven iron-clad methods to drive traffic to your website
Four million pieces are published every day. Stand out with these conventional and unconventional ways for a steady stream of traffic to your website.
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10 Takeaways from the state of SEO survey
We explore the top 10 takeaways from the survey data – think of it as a TLDR version of data collection from hundreds and hundreds of interested parties.
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How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time via a branded search.
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How to check Google search results for different locations
In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is as challenging.
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Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
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Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
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Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.
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A review of the payday loans algorithm in 2019
The industry has seen challenges that impacted businesses last year. Daniel Tannenbaum shares how brands can rank in the payday loans algorithm in 2019.
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The power of page speed: Practical tips and tools to speed up your site
Page speed is one of the most vital focus areas for customer experience today. Benefits, tools, and tips shared to improve your page speed shared.
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Small-budget guide to testing ad copy, landing pages, and more
It’s key to focus on one or two tests to ensure you reach statistical significance. Guide to testing ad copy, landing pages, new engines and ad formats.
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Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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Research: The most common SEO errors
Every year our team analyzes site audit results of our users to find out the most common SEO errors. Light shed on the results we’ve got for last year.
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Delete your pages and rank higher in search – Index bloat and technical optimization 2019
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? Lots of points covered with screenshots.
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How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
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How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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