Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta enhances non-click video ad conversions insights
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta rolls out new and updated tools to improve brand safety controls
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles and compelling, keyword-heavy content, but are just as key to snagging readers’ attention.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
The Chan-Zuckerberg Initiative has made its first acquisition – of an AI-powered search engine called Meta.
Google Adds Structured Data Markup Helper Tool
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google ann…