Facebook Graph Search Fully Rolled Out To All US English Users
It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt…
Please visit Search Engine Land for the full article.
The importance of the PR agency in online marketing
Recently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing. ’Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients.
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The post The importance of the PR agency in online marketing appeared first on DEJAN SEO.
Social Video – Top Micro Video Apps & Cinemagraphs
Micro vlogging is a hot topic. What are the best tools & apps for making short snappy videos? Jackie Hole explores.
Post from Jackie Hole on State of Search
Social Video – Top Micro Video Apps & Cinemagraphs
The Marketer’s Guide to Building a Holistic Brand Experience
The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.
In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience
The post The Marketer’s Guide to Building a Holistic Brand Experience appeared first on Kaiserthesage.
A (not so) subtle ad for ads on Google+
In January this year we spotted signs of first (though internal) advertising material on Google+. Today we saw a rather prominent call to action in Google’s new “Dashboard” feature on Google+.
The dashboard itself doesn’t really offer that much and it seems to replace the “Home” option for individual users.
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The post A (not so) subtle ad for ads on Google+ appeared first on DEJAN SEO.
Three Movies Every Marketer Should Watch
The Joneses, Thank you for smoking and Moneyball, all movies which have valuable lessons for marketers in them.
Post from Bas van den Beld on State of Search
Three Movies Every Marketer Should Watch
How to become an Influencer through Content and Relationship Marketing
Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.
Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.
Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big…
Please visit Search Engine Land for the full article.
Optimizing For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…
Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search
What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use Google+ Sign-In, that is. Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app…
Please visit Search Engine Land for the full article.
Discover Google+ pages while you browse the web
Enhance your Google+ stream by following the Google+ pages that you find interesting:
- When you visit a site connected to a Google+ page, a slider will appear on the side of the browser window. Hover over the slider to expand it and easily add the page to your circles.
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The post Discover Google+ pages while you browse the web appeared first on DEJAN SEO.
Building better Brand Signals to Improve Search Visibility
Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.
A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.
Other-Worldly and Alternative Link Building Strategies – Part I
Good day, Kaiser the Sage readers!
Holy shit, I’m proud to be here!
(Looks at scores of previously-pleased link-building faces in the crowd.)
First, let’s engage, shall we? Please answer the following.
True or False – “People often expect …
Digital Marketing Tips from 12 Marketing Professors
The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.
Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.
How to Consistently Build 40+ Contextual Links Every Month
A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).
Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.