Why project management is THE key success factor in SEO
Agnete explains why project management is the key for a successful SEO strategy.
Post from Agnete Tøien Pedersen on State of Search
Why project management is THE key success factor in SEO
7 Steps to B2B Digital Marketing
How to do Digital Marketing for B2B? There are many things you can do. Smartinsights gives you seven steps to take.
Post from Bas van den Beld on State of Search
7 Steps to B2B Digital Marketing
7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
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Ten ways to know what features the media will be covering
Most people can guess what makes news, but I had a request this week asking how you know what features are coming up. So, building on article I wrote for State of Search almost a year ago now, here are 10 good places to start. Some publications still publish features lists/editorial calendars, mostly for the read more »
Post from Claire Thompson on State of Search
Ten ways to know what features the media will be covering
Long Tail Content For SEO — 2013 & Beyond
There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a …
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…
Please visit Search Engine Land for the full article.
Building An Enterprise-Level Search Marketing Team: Part 1
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team f…
5 More Landing Pages Tests To Improve Performance
Now that you’ve had a chance to implement 7 Landing Page Tests You Can Run Tomorrow, I have a few more weapons you can add to your SEM testing arsenal to improve landing page performance. 1. Don’t Provide Too Many Options In the last 10 years, I’ve only seen a home page convert…
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Be smart, make the summer months count
Many companies pause or shut down all marketing campaigns during the summer holidays. This is not advisable, especially not when it comes to search, and especially not in the Nordics. In Norway we have a total of 2 months of summer a year. 10 months of rain, snow and cold, and only 2 months of read more »
Post from Agnete Tøien Pedersen on State of Search
Be smart, make the summer months count
Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…
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Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
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Your 2013 SEO dream team
To do great SEO you need a dream team consistent of different people with different skills. What`s your ideal SEO team in 2013?
Post from Agnete Tøien Pedersen on State of Search
Your 2013 SEO dream team
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marke…
8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its…
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Programming Data Collection for SEO Research
Last month I showed you three tricks I use when gathering data on websites. I used these techniques to download web pages into a local folder. In and of themselves, these procedures are not SEO; however, a search engine optimization professional working on a large or enterprise website ought to…
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How To Get Links By Writing About Other People
People usually love talking about themselves, and most people are naturally interested in the intricacies of others, whether it’s business or personal. When you do an interview or put together a crowdsourced piece (and yes, I know many of you hate that term!) you’re linking to the…
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Deduplicate Your Google Analytics Reports in Excel
One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your …
Building A Macro To Download Webpages With Excel
When conducting research, it’s not uncommon to perform repetitive tasks like downloading a group of webpages. A favorite tool I use to automate this is iMacros — it’s free and powerful. Just be sure to use the Firefox version, as its capabilities are limited in other browsers like…
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The Informational Content Advantage
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a…
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Google Autocomplete: Your Personal Brand’s First Impression
Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the…
Please visit Search Engine Land for the full article.