ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.
OpenAI Improves ChatGPT Search Quality
OpenAI announced it has released several improvements to the ChatGPT search response quality. These improvements include “more comprehensive, up-to-date responses,” according to the AI company.
Daily Search Forum Recap: June 13, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had some serious issues with Google Search, Discover…
Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google’s Sundar Pichai said AI Mode…
Google Is Now Rolling Out AI Mode In The US
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for…
Google Drops Support For Seven Existing Structured Data Markups
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search results page.”
Google Ads Shows Audience Size For Custom Segments
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.
Google Search Autocomplete With Back To All
Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all” option in the autocomplete.
Google AdSense Removing More Opt Out Options
Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.
Google Search Broken – Not Serving New Content
Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across news sites, like the New York Times, Wall Street Journal, Washington Post and others, you wo…
Google Softens Its Stance On Automated Translation Using AI
In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate. But now as AI is getting better at it, Google is now okay with it, assuming the tr…
Google Ads Policy Update: Individual Accounts Can Be Paused Over Manager Account Violations
Google has added a new section to its policy on pausing Google Ads accounts. It says Google “may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy.”
Google Business Profiles Changes Add Updates To Posts
Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click “Add update” or now “Posts” …
Google Search Tests Stock Level Colors
Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.
Google Ads Asset-Level PMax Reporting Rolling Out To Some
Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how widespread the rollout is but some are starting to see these reports in their Google Ads advertiser console.
Google On Unrelated Content As A Search Ranking Issue
Google’s John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in response to the complaint, “One of the things I noticed is that …
Google Search Removal-Based Demotion Systems Changes Threshold
Google has made a small but I assume meaningful change to the search ranking systems document, the section for “Removal-based demotion systems.” Google changed the wording from a “high” volume to a “significant” volume throughout that section.
ChatGPT Mostly Source Wikipedia; Google AI Overviews Mostly Source Reddit
A study from Profound of OpenAI’s ChatGPT, Google AI Overviews and Perplexity shows that while ChatGPT mostly sources its information from Wikipedia, Google AI Overviews and Perplexity mostly source their information from Reddit.
Microsoft Advertising New Custom Report Builder & More
Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.
Google Looks To Reduce Search & Ad Units With Buyout Program
Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units as well as marketing, research and communications tea…