Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
No need for Google: 12 alternative search engines in 2018
Here are 12 alternatives to escape your reliance on Google for all things search in 2018.
Top time-saving tools for SEOs
As an SEO, it’s likely that you heavily rely on a number of time-saving tools. In this article, Adam Clemence shares the Chrome extensions he can’t live without.
Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of ASOS’ Style Match tool, Andrew Charlton reviews how to prepare for an visual-search future.
GDPR: ensuring your website is secure
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits.
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.
12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation … read more
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There’s been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs. However, if Google wasn’t testing quality, what exactly were they testing? Who benefited from the update, and what can we learn from it?
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
Everything you need to know about the Google Chrome ad blocker
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you’re new to this environment, or have new team members that need to be trained up, we’ve outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.
Looking through the artificial intelligence mirror: insights and automation
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.
Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search
Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing at Adthena and former Product Manager at Google, to talk about we can expect from paid search in the coming year.
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO evolve as visual search develops? And how soon until SEO companies have to master visual search optimization?
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?